Professional Documents
Culture Documents
GROUP: 4
Description
Major Player
Speaking of fashion, a uniquely trendy tie dye dresses is a sure hit in the fashion
industry these days. These dresses won't be as beautiful as other styles of
dresses are, but thanks to the unique and inventive process in which they were
made and their unique appearance, these tie dye dresses may be employed as a
fashion statement and wearing them would make you seem like a living piece of
art.
With this, we'll take a glance at the process of making tie dye dresses which is
named tie dyeing. Tie-dye is the practice of dying fabrics by utilizing a specific
resist dying process. It's a strategy in which selected areas of fabric are bound or
tied in a specific pattern with rubber bands, clamps, or strings so as to resist
color when the material is immersed in a dye bath. Thereafter, dye is then
applied to the material not being bound with string or rubber bands. With this,
the banded area will withstand the dye, making a certain pattern on the material.
Additionally, making and wearing tie dye dresses has advantages too. These
advantages include :
Tie dyeing gets your creative energies flowing. The process may sound
simple but in actual fact making it trendy and wonderfully designed
depends upon your creativity to think and make a design or a pattern.
Timeless. With the undeniable fact that tie dye dresses never fades, this
element of fashion is timeless which means you'll never be out of fashion
wearing this.
Fun surprises. Since each design is always different and one can't forecast
the end result with certainty, the surprise is an element of the excitement.
Fold here and there and be shocked with the design you get resurrects
clothing. Tie-dyeing is a good way to give new life to an old or stained t-
shirt. In other words, this process gives a new face to your old clothes and
is also a great way to recycle.
At the end, making tie dye dresses is a skill and any person, even you, can
be an artist this way.
Government Regulation
THE MARKET
Market Segmentation
The market have been segmented surrounding on various basis. On the basis of
dye type, the textile dyes market has been segmented as follows:
Direct
Reactive
Vat
Basic
Acid
Disperse
Others (Mordant Dyes, Solvent Dyes, and Azoic Dyes)
On the basis of fiber type, the textile dyes market has been segmented as
follows:
Wool
Nylon
Cotton
Viscose
Polyester
Acrylic
Others (Blended fibers)
On the basis of region, the textile dyes market has been segmented as follows:
APAC
North America
Europe
Middle East & Africa
South America
We produce colouring and dye on all types of fabrics and textiles, both readily
sewn dresses and plain cloths. We make use of both the local and modern
approach to this business. We make use of the weaving, dyeing, spinning,
Eleko, batik, computerized sublimation cloth printing techniques to bring out
both ancient and modern designs. After we have designed, we package them
with our logo and get them ready for local and international sales.
Market Trends
Tie and dye in trending currently and is used in items such as scarfs, dresses,
skirts, blouses and sometimes even bags to list a few. This year alone tie and die
has seen a massive uprise in the usage around the globe as youth and even older
individuals are beginning to patronize tie and dye vendors all around. So, as of
this moment tie and dye is trendy around the market.
Dyes used in textile finishing have many different, complex chemical structures
and there are many products in commercial use. Uncontrolled exposure to some
hazardous dyestuffs is clearly recognized as potentially harmful to health; but
there are a very large number of dyes that have not been associated with any
adverse health effects. It is possible that, for a small number of these, adverse
effects on health can occur but have not yet been detected; however, it is
unlikely we will ever have complete knowledge of all the hazards of dyes. So it
is prudent to minimize exposure to dyes of all types, even if no adverse health
effects are known.
THE COMPETITION
We have no specific direct competition, yet, but of course we also compete with
everyone. Our competitive edge is our unique niche in an old market.
Although, there are already art centers and paint centers, we are offering the
customers a completely new experience.
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
The competitors might have time advantage on their side seeing as this is a
startup company but the weakness that they shall show forth will be the lack of
external suggestions from the clients to the company. The shear self-sufficiency
could be a big weakness to the competitors.
Competitive Advantage
Patilad Adire will offer customers the best product at the best price. Customer's
expectations will always be exceeded. To exceed the customers' expectations by
providing quality products and exceptional customer care. We shall be close to
our customers both physically and in terms of their needs as the website will
possess a suggestion box feature that will enable the customers to bring forth
their suggestions which will be duely heeded to.
Customers
The customers will include individuals of various age range, class and gender.
Our company will be inclusive of a lot of factors and shall not focus on one
demography in the expense of another. Men, women and children of all ages,
class, genders, and cultures will be considered as our prospective customers at
Kex-styles.
Suppliers
Direct Mail
Kex-styles will blanket neighborhoods surrounding its locations with direct mail
pieces. These pieces will provide general information on Kex-styles, offer
discounts and/or provide other inducements for people to frequent the art center.
Public Relations
We will contact all local and area newspapers and television stations to tell
them about the opening and unique value proposition of Kex-styles.
Advertising
Pre-Opening Events
Before opening the store, Kex-styles will organize pre-opening events designed
for prospective customers, local merchants and press contacts. These events will
create buzz and awareness for Kex-styles in the area.
Expenditure, Pricing and Distribution
In setting up any business, the amount or cost will depend on the approach and
scale you want to undertake. If you intend to go big by renting a place, then you
would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your facility is conducive enough for
workers to be creative and productive.
In view of that, here are the key areas where we will spend our start – up
capital. We shall be working in dollar basis:
The cost for payment of rent for 12 months at $1.76 per square feet in the
total amount of $105,600.
Other start-up expenses including stationery ($500) and phone and utility
deposits ($2,500).
Operational cost for the first 3 months (salaries of employees, payments
of bills et al) – $60,000
The cost for start-up inventory (stocking with art materials and a wide
range of art works, and other related merchandize) – $250,000
The cost for store equipment (cash register, security, ventilation, signage)
– $13,750
The cost for the purchase of furniture and gadgets (Computers, Printers,
Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
Miscellaneous – $5,000
The price of our materials shall not go below $50, and this price is for the
minimum product. The prospective range that is expected by this company is
from $50 to $1000.
OPERATING PLAN
Gallery Manager:
Assisting on the creative production side when needed and meeting with
team members for feedback
Support learning and growth, helping team members expand current roles
Merchandize Manager
Manage vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams
Source for avenues for the organization to exhibit our artworks and
generate sales
Manage external research and coordinate all the internal sources of
information to retain the organizations’ best customers and attract new
ones
Develop, execute and evaluate new plans for expanding increase sales
Information Technologist
Accountant / Cashier:
Ensures that all contacts with clients (e-mail, walk-In center, SMS or
phone) provides the client with a personalized customer service
experience of the highest level
Find out the customer’s needs, recommend, select and help locate the
right merchandise, describe a product’s features and benefits.
The key employees of the business will be the research and development section
of the company. This department will be saddled with the responsibility of
going around and seeking better ways to make the company grow. They shall
look for modern trends that will be fancied by the general public. They will play
huge role and will be seen as the major player. The dying unit and even the
sales unit will be taken note of but shall not be taken with utmost priority.
ACTION PLAN
Part of the plans we have in place to sustain Kex-styles is to ensure that we are
not going to relent in providing conducive environment for our workers and also
the required trainings that will help them deliver excellent services at all times.
From our findings, another factor that kills new business such as ours is
financial leakages. In order to plug financial leakages, the management of Kex-
styles adopt the use of payment machine and accounting software to run the
business.
We are quite aware that our customers are key component to the growth and
survival of our business hence we are going to continuously engage them to
give us ideas on how to serve them better and the products they want to see in
our center. We will not waste time in adopting new technology, best practices
and diversifying our services; expand our product and service offerings once the
need arises.
Kex-styles will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner.
EXECUTIVE SUMMARY
Kex-styles is the brand name for our fabric's textile colour & dye (Kampala &
Adire) production and retail company located in Lagos. We are into designing,
weaving, dyeing, spinning, dressmaking and selling of the popular Kampala
attire.
We have gone a step further in researching the latest network of strong and
strategically positioned retail establishment involved in the selling of
fashionable quality Adire textiles of different varieties to both young and old,
male and female who have the taste for quality. Our major target market are
major cities in Nigeria, also focused on exports to nations in Africa, Europe, the
Arab Emirates and the US where the Kampala textile is highly patronized. Our
initial goal is to open our modern Kampala textile factory in this
location and open up our chains of stores on a franchise model.
We would hope to penetrate a sizable portion of the online retail market and
also run a network of delivery services that reaches our far customers. We make
use of modern trends in garment making, adapting these techniques in the
making of
designs, embroidery, dyeing to bring out quality products.
APPENDIX
Financial Plan
In setting up any business, the amount or cost will depend on the approach and
scale you want to undertake. If you intend to go big by renting a place, then you
would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your facility is conducive enough for
workers to be creative and productive.