Phạm Thị Tú Hảo-70213019tpe5.

Requirement: read and study the case above and search for Biti’s shoes information.
What do they have in common in term of communication and promotion strategies.
What is/are the lesson(s) drawn for promotion activities for FMCG products.

SnickerS: “You’re not You When You’re Hungry” is a popular advertising campaign that has
been running since 2010. The campaign features a series of humorous ads that highlight how
people can become irritable and irrational when they are hungry. The ads then suggest that
eating a Snickers bar can help people return to their normal selves .
Biti’s, on the other hand, is a Vietnamese footwear brand that has been around since 1982.
The company produces a wide range of shoes, including sneakers, sandals, and boots. Biti’s
has become known for its innovative designs and high-quality products .
In terms of communication and promotion strategies, both Snickers and Biti’s have used
humor to engage with their audiences. Snickers’ ads are designed to be funny and relatable,
while Biti’s has used humor to create memorable campaigns that stand out from the
competition .
One lesson that can be drawn from these campaigns is the importance of creating content that
resonates with your target audience. By using humor, both Snickers and Biti’s have been able
to connect with consumers in a way that is memorable and effective. Another lesson is the
importance of consistency in branding. Both companies have been able to maintain a
consistent message across their various campaigns, which has helped to build brand
recognition and loyalty .