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Business English
HP1.New.EOUTest 2
Business English (Trường Đại học Kinh tế Thành phố Hồ Chí Minh)
Jim Lawrence runs a firm with a turnover (1) …………… over $3 million. Yet only fifteen years ago he
owned a farm (2 ) …………… was struggling to (3) …………… a profit. For a few years in the 80s, he
worked (4) …………… an estate agent to earn some extra money. In 1993, Jim was asked to make an iron
candlestick. He (5) …………… $50 to get started and soon had a new business. He received lots of orders and
decided to (6) …………… his farm buildings to workshops.
“I have had no formal training in iron work”, says Jim, “but I have always liked making things”. These days
he (7) …………… thirty-two people to help him and he has a very successful business. It is a mail-order
company and Jim has (9) …………… invested a lot of money in IT to maximize (9) …………… . During the
last 15 years, he has won two very important prizes for business, one in 1996 and (10) …………… in 2002.
1. A. for B. of C. at D. on
2. A. who B. whom C. whose D. which
3. A. take B. do C. make D. invest
4. A. for B. in C. as D. of
5. A. lost B. spent C. threw D. found
6. A. consist B. transfer C. convert D. invert
7. A. employ B. was employing C. employs D. employed
8. A. recently B. yet C. never D. seldom
9. A. efficient B. inefficient C. efficiently D. efficiency
10. A. another B. other C. the other D. others
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set out with the intention of making consumers comfortable with purchasing and being associated with Head
& Shoulders.
As part of the launch for Head & Shoulders in Australia, a “celebrity ball” was held at Sydney’s Star City
Casino in September 1999, in order to link Head & Shoulders with glamour and to steer away from the
discomforting image of an anti-dandruff shampoo. The launch also featured an advertisement with Courtney
Cox.
Within three months of Head & Shoulder being launched in Australia, it had established itself as the number
four shampoo in the Australian market. Consumers were obviously more inclined to purchase a product
whose main feature was glamour, rather than battling dandruff.
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Fill in each blank with one suitable word from the passage. Put it in its correct form or tense if
necessary.
9. There are vast ………………… of ice cream in the hot weather.
10. Which ………………… of toothpaste do you prefer?
II. Writing
Read the following job advertisement on vn.linkedin.com and the candidate’s profile.
Brand Supervisor
Circle K Vietnam
Ho Chi Minh City, VN
Job description
+ Manage Advertising, Public Relations, Media and all special events to support sales.
+ Conduct market intelligence in terms of marketing initiatives / trends in the market as well as
competitors’ marketing activities / initiatives and strategies.
Requirements
Bachelor’s degree in Marketing, Business or equivalent major
Have at least 03 years of experiences in Marketing / Brand management, experiences in Retail
industry is preferable.
Candidate’s profile
+ Thanh Nguyen, 30 years old
+ B.A. in Marketing, University of Finance and Marketing
+ Marketing Manager for KFC (5 years), launching 3 marketing campaigns
+ part-time job as waiter for Kichi-Kichi and Hanuri
+ friendly, active and hard-working
Write an email of job application for the position advertised. Make up information where necessary.
Subject: Brand Supervisor, Thanh Nguyen
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I am …………………………………………………………………………………………..
Yours ………………
III. Listening:
Part 1: Listen to the question and choose the best response. The recording will be played twice.
1. A B C
2. A B C
3. A B C
4. A B C
5. A B C
Part 2: Listen to the recording and fill in the blanks. The recording will be played twice.
Business (6) ……………………… and ……………………… Association Conference.
+ Workshops: last from (7) ……………………… to ………………………
held in the conference rooms on the 3rd and 4th floors.
+ A map in your (8) ……………………… ……………………… . If not picked it up yet find it in the
main lobby on the ground floor.
+ Lunch: served in the hotel ballroom on the 2nd floor.
+ After lunch back to the auditorium to hear a (9) ……………………… ……………………… on the
future of business management.
+ (10) ……………………… ……………………… available in the lobby.
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The End
EOU Test.U2.M2 6
Section 1
I.
1. B 2. D 3. C 4. C 5. B 6. C 7. C 8. A 9. D 10. C
II.
11. B 12. C 13. D 14. A 15. D 16. C 17. A 18. B 19. A 20. C
21. B 22. A 23. C 24. B 25. A 26. D 27. C 28. B 29. A 30. D
31. C 32. A 33. C 34. A 35. A 36. C 37. B 38. C 39. C 40. B
Section 2:
I. Reading
1. D 6. of a product
2. B 7. established
3. C 8. research
4. It is the one / promise that gives people 9. sales
beautiful hair and keeps hair clean. 10. brand
5. Head & Shoulders
II. Writing
SUGGESTED ANSWER
(Introduction: 5 marks)
I am responding with enthusiasm to your job posting on vn.linkedin.com for the position of Brand
Supervisor. I believe my extensive experience and skills in this field are an excellent match for the
job.
(Body: 10 marks)
As you can see in my CV, I worked as Marketing Manager for KFC for 5 years. During that time, I
developed marketing strategies and successfully launched three marketing campaigns. I also
conducted market research and analyzed our competitors’ marketing activities.
With a B.A. degree in Marketing and the experience accumulated while working part-time as a waiter
for Kichi-Kichi and Hanuri, I have a full understanding of the importance of media and event
organizing in advertising products.
(Closing: 5 marks)
Thank you for your time and consideration. I can be reached anytime via this email address or my cell
phone (0164 …….. )
Yours sincerely,
Thanh Nguyen
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