Fantasy Sports Industry Research

Competitors

20%

dream 11
55 %
25%
mpl and my 11 circle

other small players

GROWING AT A CAGR OF 32% THE FANTASY SPORTS MARKET HAD 6.1 CRORE DAILY ACTIVE
USERS LAST YEAR DURING IPL

Market Size- $25.44 billion in 2022

$28.98 billion in 2023

-55 million new users got added on Dream 11 in 2023.

-60 million anticipated to be added in this year season – CNBCTV18

Reasons for Growth

- Increasing the Internet and smartphone penetration: The increased accessibility of

digital platforms has made it easier for users to participate in fantasy sports, leading
to a rise in the number of users.

- The popularity of cricket

- Rise in disposable income: Users are willing to spend money on in-app purchases,
subscription fees, and other features offered by fantasy sports platforms

- Partnership with sports leagues: Fantasy sports platforms have partnered with major
sports leagues, such as the Indian Premier League (IPL) and the Pro Kabaddi League,
to gain visibility and reach a wider audience.

- Legalization and regulation: The Indian government has legalized and regulated
fantasy sports, which has brought more transparency and legitimacy to the industry.
Problem in the industry

 Usage of bots by the platforms which usually win the games

 Low offerings, and incentives to players when the game is not won

Insights into the industry

- 28% tax cut when the deposit is being made in the game
- 30% tax cut on the winning

Why fantasy sports is so attractive

- Urge to get rich instantly
- Awareness about the game’s rule and understanding of the play induces confidence
to bet money
 Investors Valuation Latest Round
Dream 11 Tencent, Sequoia, $2.5b Series
Blume Venture, Alpha $400M
E
Wave, TCV, D1 Capital
Partners

MPL Base Partners, Peak XV $2.19b $2.6M, Series E

partners, CoinFund,
Beenext, Sequoia
Capital, SIG

“India’s fantasy sports industry, which has been growing over the last six years, is estimated
to have invested ₹3,100 crore in real-world sports via sponsorships and partnerships with
sporting leagues, and is expected to make a cumulative contribution of ₹29,000 crore to the
overall sports economy between FY22 and FY27. “
- Mint

Category-Wise Insights

By Sports Type:

The Cricket Segment: the Indian Premier League (IPL), ICC Cricket World Cup, and T20 World
Cup, among others.

The Football Segment: Indian Super League (ISL)

The Others Segment: The “others” segment includes various sports such as kabaddi,
basketball, hockey, and volleyball, among others.

By Platform Type:

The Website Segment: Examples of such websites include Dream11, MyTeam11, and
FanFight..

The Mobile Application Segment: platforms in India are Dream11, MyTeam11, FanFight,
MPL, and HalaPlay.

By Demographics Type:
Under 25 Years:

The under-25 years age group is the primary demographic segment in India’s fantasy sports
market. This group consists of students, young professionals, and those who are passionate
about sports. They are tech-savvy, and most of them use smartphones to access the
internet. They are more likely to play fantasy sports for fun and entertainment, rather than
for financial gain. This group tends to focus on cricket, football, and basketball.

25-40 Years:

The 25-40 years age group is the second-largest demographic segment in India’s fantasy
sports market. This group consists of working professionals, entrepreneurs, and with
families. They have higher disposable income and are more likely to play fantasy sports for
financial gain. They tend to have a broader interest in sports, including cricket, football,
kabaddi, and hockey.

Above 40 Years:

The above 40 years age group is the smallest demographic segment in India’s fantasy sports
market. This group consists of older working professionals, retirees, and those who
are passionate about sports. They are less tech-savvy and tend to have a narrower
interest in sports, mainly focusing on cricket and football. However, with the
increasing popularity of fantasy sports, this group is also starting to participate in the
market.

References

https://youtu.be/lh8_qPGIowE?si=13oCEb_WLGWk0fII

https://www2.deloitte.com/in/en/pages/technology-media-and-telecommunications/
articles/fantasy-sports.html

https://www2.deloitte.com/in/en/pages/technology-media-and-telecommunications/
articles/fantasy-sports.html