The Impact of Social Media Marketing

On E-commerce
SEMINAR / BUSN590
Sales:
LET'S GET TO
KNOW ME

Name: Bakeer Omar Bakeer Aburagiba

Number : 22217922
SEMINAR Course

Dear Dr. Cem TANOVA

 Importance:

"The Impact of Social Media Marketing on E-commerce Sales"

Is to explore a dynamic and relevant subject that intersects
with technology, business, and consumer behavior.

Studying the impact of social media marketing on e-

commerce sales is vital for understanding consumer
behavior, shaping effective strategies, and ensuring business
competitiveness.
Agenda Of Presentation
The Impact of Social Media on Word of Mouth Recommendations.​

Exploring the Concept of Electronic Word of Mouth.​

Analyzing How Information in Social Media Influences Consumer

Buying Decisions.​

Investigating the Tools Employed by Online Retailers to Connect with

Customers.​

Identifying Tools That Facilitate the Establishment of Long-Term

Consumer Relationships.​
 The concept of Electronic
Word of Mouth

eWOM can be generally defined as consumers' information

sharing and exchange about a product or company via the
Internet, social media, and mobile communication.
ANALYZING HOW INFORMATION IN SOCIAL MEDIA INFLUENCES CONSUMER
BUYING DECISIONS.​

"In today's digital landscape, social media plays a pivotal role in shaping
how consumers behave.

It goes beyond being a communication tool, standing out as a significant

influencer in the decision-making process.

Social media has become a key platform where consumers seek

information, share experiences, and ultimately make informed choices
about products and services."
 IDENTIFYING TOOLS THAT FACILITATE THE ESTABLISHMENT
OF LONG-TERM CONSUMER RELATIONSHIPS.​

a. Influence of Social Media Marketing Practices

Description: Social media marketing techniques contribute to brand loyalty by establishing familiarity and
trustworthiness. Consumers are more inclined to choose products and services from brands they encounter
on social media
a. Customer Feedback and Issue Resolution
Description: Social media serves as a platform for consumers to express sentiments about products or
services. Transparent interactions and quick issue resolution contribute to building brand reputation,
consumer trust, and positive purchase intentions
a. Influence of Influencers
Description: Rapid dissemination of information through social media significantly affects buying decisions.
User-generated content, such as reviews and opinions, shapes consumer opinions and influences
purchasing choices
Investigating tools are online retailers using to connect with
their customers?

"In today's dynamic digital marketplace, online retailers employ a

diverse set of tools to establish meaningful connections with
customers.

This investigation delves into the strategic tools adopted by

online retailers, exploring how these platforms and technologies
are pivotal in fostering engagement, building trust, and enhancing
the overall shopping experience for consumers."
 Social Media Mobile Apps
Marketing

Email Marketing Tools Virtual Reality (VR)

and Augmented
Reality (AR)

Exploring creativity

Live Chat and Customer

Chatbots Feedback and
Surveys
Identifying Tools That Facilitate the Establishment of Long-
Term Consumer Relationships.​

Think about how companies make friends with customers for a

long time? Well, there are tools that help them do that. It's like
finding out the tricks companies use to make us want to stay
friends and keep buying from them."
 IDENTIFYING TOOLS THAT FACILITATE THE ESTABLISHMENT OF LONG-
TERM CONSUMER RELATIONSHIPS.​

1. Customer Relationship Management (CRM) Software:

Description: CRM software helps businesses manage and analyze customer interactions throughout
the customer lifecycle. It centralizes customer data, enabling personalized communication and
efficient tracking of customer interactions.
2. Email Marketing Platforms:
Description: Email marketing tools allow businesses to create targeted and personalized email
campaigns. They help nurture relationships through newsletters, product updates, and exclusive
offers.
3. Customer Loyalty Programs:
Description: Loyalty programs incentivize repeat business by offering rewards, discounts, or exclusive
access to loyal customers. These programs encourage customers to choose a particular brand
consistently.
 Conclusion
e-commerce is dynamic, shaped by
online reviews, transforming traditional
practices, and influenced by social
media.

Success in this evolving landscape

hinges on businesses understanding
and adapting to these factors for long-
term digital marketplace success.
Thank You