This document discusses the effective marketing of digital products through social media platforms,

particularly Instagram, as a way to promote brand products or stores. Social media has become a
popular and easily accessible platform for users to follow, share, and create content such as social
networks, blogs, forums, wikis, and virtual worlds. However, the use of digital media as a promotional
tool requires careful consideration of the quality of product information and service information
provided. Many entrepreneurs are transitioning from traditional print media to digital media for
promotion. Vlogging, which refers to video communication, has emerged as a popular medium for
marketing products and brands. Famous food vloggers are often paid and invited to restaurants or
specific dining establishments to help promote their place and menu. In addition to entertainment,
Instagram is also frequently used by entrepreneurs to promote their products. The dependence of
customers on brand promotion through vlogging rather than celebrity endorsements using Instagram
for selling products is discussed. The research aims to analyze the influence of vlogs on food
branding and consumer purchasing decisions, particularly in Batam City, Indonesia. The study collects
data through questionnaires distributed to the general public in Batam City, Kepulauan Riau, and
employs quantitative methods for data analysis. The study focuses on the impact of Instagram food
vloggers on food branding and consumer purchasing decisions in Batam City, contributing to
knowledge about marketing and branding of food in the city. The importance of unique content and
vlogger skills in influencing branding and consumer purchasing decisions is highlighted. The results
also suggest that consumer reviews and informative videos by vloggers can influence purchasing
decisions by providing valuable product information and an enjoyable user experience. Ethical
considerations and the reliability of vloggers as endorsers are also discussed. The overall impact and
implications of Instagram food vloggers on brands and purchasing decisions, particularly in Batam
City, are examined.

This summary was created using www.anysummary.app