Customer Journey Map

Purchase & Product Usage

Awareness Consideration Advocacy
Post Purchase & Evaluation

Visits BeBodyWise Adds product to cart, Following product

Online search, social instructions
website, reads proceeds to checkout Sharing experiences,
Touchpoints media ads, word of Observing hair growth
product descriptions Confirmation email, leaving reviews
mouth changes, monitoring
and reviews delivery tracking
side effects

Researching hair loss
Customer
solutions, encounters
Actions
mentions of Minoxidil
Completes purchase,
Explores the product Applies Minoxidil
selects payment and Recommending
page, reads reviews, solution as directed
shipping options product, providing
compares with other Assessing product's
Waits for delivery, feedback
solutions. impact on hair loss
monitors progress

curious, excited
Positive

excited satisfied, happy

Emotions/Thought
s worried
Negative

interested, hesitant

- Found detailed - Tapped cart icon, directed to checkout page.

- Clean layout
descriptions and - Input shipping details, selected shipping method.
- Clear images
My experience ingredients list. - Reviewed order summary.
- Detailed description
- Wanted more info - Chose credit/debit card payment.
- Prominent "Add to
on side effects and - Straightforward and secure payment process.
Cart" button
customer - Confirmation page appeared after successful purchase.
experiences.

Clear product Regular order

Targeted online ads, Incentivize referrals,
descriptions, updates, personalized Encourage feedback,
informative content amplify positive
Opputunities authentic customer recommendations, offer support for
addressing hair loss reviews, engage with
reviews, comparison accessible customer adjustments
concerns advocates
tools support.
 Lack of comprehensive info on potential
side effects & contraindications

The mobile interface is responsive and

user-friendly.
Absence of real customer experiences
or testimonials on the product page.
Clear product images & detailed description

The mobile interface is responsive and

user-friendly. Limited clarity on the expected
timeframe for visible results.
Smooth checkout process without any
technical glitches.
Graphics showing “How the product
works” and contents
Include Customer Reviews- Incorporating
Free assessment and doctor consultation
customer reviews and ratings can build trust and
provide valuable insights into the product's
Follow up by doctor effectiveness

Offer Discounts or Promotions- Implementing

occasional discounts or promotions can incentivize
customers to complete their purchase, especially if
they're undecided.

Enhance Shipping Details- Providing estimated

delivery times or shipping updates during checkout
can manage customer expectations and reduce
post-purchase anxiety.
1. Placing Order- Assuming I chose cash on delivery 2. Receiving Delivery- Upon delivery, the product is
(COD) as the payment method, the order is successfully inspected, and if satisfactory, the payment is made. If
placed. Confirmation emails/texts are received the product doesn't meet expectations, it's rejected,
promptly, providing order details. and no payment is made.

Comparing this logistics

experience with others
Delayed Deliveries - Some
platforms have a history of delivery
Timely Delivery -Some platforms
delays.
consistently meet or exceed
Poor Customer Service -
estimated delivery times.
Inadequate support exacerbates
Clear Communication - Effective
issues like order problems or
updates on order status and
defects
shipping enhance the experience
Overall, the logistics experience
with the Minoxidil Topical order
seems satisfactory, provided
timely delivery and clear
communication are maintained
throughout the process.ce