Professional Documents
Culture Documents
Marketing Management -
Entrepreneurship
School of Management and
Indian Institute of Technology Jodhpur
Questions
Q1. Please answer the following higher brand equity and why?
a. Nike or Adidas, which brand according to youu has a
[7Marks] lower churn in terms of
number of
b. Define customer churn? Acompany having a
disagree - please suPPort your
Users, 1s great news to the company? Agree or
argument with an example? [6 marks] cann1balzation?
Do thev create synergy of
C. What is a coalition loyalty programs?
Your comments 5 Marks
Marks]
/d. Highlight the difference between brand and a product? (3
Q2. Please answer the following
What do you understand by the term decision paralysis in consumer behavior?
a.
Please provide an example to support your claim? (5 Marks]
a target market? (5 Marks]
b. What is the difference between available market and
related to the purchase
Q3. Why are emotions relevant in Marketing? How are emotions
decision of consumers? [7 Marks]
Q4. What are heuristics and how can they be used, during a consumer's purchase
journey? Please provide an example to support your argument [7 Marks]
Indian market.
Q.5 Bajaj Auto wants to launch an all-new electric vehicle for the
Consider that you are a marketing intern at Bajaj Auto and your manager has asked you
to develop a brand positioning strategy for 'Bajaj Auto". How would you go about
developing the brand positioning for 'Bajaj's electric vehicle' in the Indian market? [15
Marks]
Note: You may make your own assumptons and inclnde in your response.
IT Jodhpur MBA (1" Year)
Financial Accounting and Reportins
End Term Exam ( 22/12/2022)
Time: 2 hours Max marks -30
State the differences between written down value and straight line methods of depreciation.
b. What do you understand by the term "Accounts Receivables"? What is its other name? In
which of the Financial Statements willyou find this. Also state under which "head" it will be
found.
e Acompany has issued 100,000 shares of Rs 2par value. The Reserves and Surplus are equal
to Rs 3 lakhs. The company has a Debt: Equity ratio of 2. What is the amount of long term
debt in the books of the company?
d. State the accounting equation. In which of the Financial Statements is it clearly evident?
Can it be violated under certain circumstances?
e. Howdoes the method of inventory valuation affect the profitability of a company? Explain
with suitable examples.
(10)
co,000
Page 1 of 2
from accounts of a company ABC Ltd as on
datais collected 31" March 2022
Q3 The following
Material cost incurred 15000
Salaries paid: 10000
2000
iii. Dealer Commission paid:
Rent paid 5000
Interest paid: 1500
V
Revenue 39000
vi. Sales
Vii. Land 10000
vili. Cash 2000
ix. Gross value of Machinery :25000
X Trade Creditors: 2700.
Depreciation on machinery :5000 y
Xi. Accumulated
xi. Depreciation for the year 500
from ICICI bank 15000
Xiii. Term Loan taken
Xiv. Share capital : 15000
XV. Retained Earnings- opening balance
(as on 31/3/2021) : 4300
XVi. Income tax for the year : 800
xvii. Income Tax Payable : 800
Xviii. Buildings: 5000
X0X. Inventory :2000
XX. Debtors :1000
Short term Investments - (Mutual Funds etc) 2000
XX0.
b. Prepare the Profit and loss account for the year ending on 31/3/2022 (3)
(Page 2 of 2)
SME
School of Entrepreneurship, I1T Jodhpur
Management &
Corporate Finance-l
End-Semester Exams
Instructions
a) Total Marks : 40
Answer Am 10 Questions, 6fromSection Aand 4 rom Section b
c) All Questions carry equal marks as well as the final
d) For Numericals, marks will be awarded for the steps /approachfollowed
qnser
Section A:
a company? Which are some
A. What are the factors that impact the Working Capital requirements of
of the industries which would typically have a high working capital?
compared to equity.
2 Discuss the key advantages and disadvantages of deht as a funding source ,
What are the various types of debt that is commonly used?
fim value. JC Automobiles is a
3 Discuss the MM theory on the irrelevance of Dividend Policy on year
in annual dividends each
small auto parts manufacturing fim, which has naid Rs 10 per share12.5.
for the last 5 years. It announces that dividends wil increase toRs What would you expect
the price reaction to be and why ?
determining
What are some of the problems associated with using IRR as a criteria for
projects )
acceptability of projects ? Despite the same, why is IRR a popular criteria for evaluating
Discuss the Miller Modigliani theories with respect to the effect of Capital Structure on Firm's
Value. Inreal world, what are some of the factors which determine the quantum of debt used by a
company?
6.
Discuss some of the key ratios that you would look at to evaluate a firms profitability position.
What are some of the limitations of ratio analysis in general?
7: What do you understand by the concept of Asset Betas( B). What are some of the factors which
determines the asset B ?
8. A firm with high accrual based profitability may not necessarily have strong cash flows. What are
some of the reasons why this may be true ?
9. Sensitivity analysis, Scenario analysis and Break-Even analysis are all useful tools for analyzing
projects. What are some of the advantages and limitations of each of these ?
Section B
10. You have been given the following information about a project
4 ycars.
for the remaining sold, excluding depreciation, is expccted to be 50% of
of goods revenues.
The cost 40°.
The tax rate is
a If the opportunity cost of capital is 10%, which projects have positive NPV
b Compute the Pay Back period for each of the projects
(Use the following discount Factors :PV 10%, ly = 0.909, PV 10%,2 y= 0.826, PV I%3 y=
0.751, PV 0%4yy =0. 683, PV 0%3 yr= 0.621)
14: You are given the following information w.r.t two stocks
Stock A :Expected Return : l6%. Standard Deviation:15%
Stock B: Expected Return : 12% Standard Deviation :8%
Coefficient of Correlation : 0.6
What is the covariance between the two stocks? What is the expected return on a portfolio which
has 60% in A and 40% in B.
15. Consider the following simplified Balance Sheet : (All figures in Rs Crores)
Current Assets 100 Current Liabilities 60
Of whichCash 30 Debt 280
Long Term Assets 500 Other liabilities 70
190
Equity
600 600
Post the Balance Sheet date. it borrowed Rs 20 Crores , and kept it as Cash , because the
expenditure was to be incurred a few months later. Would the company appear a) more liquid b)
more leveraged ? You could make assumptions and compute ratios as necessary
2
School of Management and Entrepreneurship
IIT Jodhpur
Managerial Economics, End Term Exam, Nov, 2022.
Full Marks-40
Time Allowed- 2 Hours
hOe Mease Answer All the Questions. All Questions are Compulsory. Kindly adhere to the word
limit suggested and attempt all the answers
serially.
1. Globalization is not declining rather it is chanoing over the period of time. Explan this with the
appropriate reasons in relation to the contemnorary dynamics. (200 Words). [10 Marks].
Z. Suppose the demand curve for aproduct is given by )= 10-2P +PS where Pis the price of the
product and PS is the price of asubstitute good. The orice of the substitute good is $2.00.
a) Suppose P = S1.00. What is the price elasticity of demand? (2 Marks]
b) Suppose the price of the good, P, goes to $2.00. Now what is the price elasticity of demand?
(3Marks]
3. Please refer to the diagram as attached below and answer the following questions
L
60
45
Q=1,000
60 240
Labor (4)
The figure on theabove shows the isoguant for producing 1,000 units.
a. At point Ain the figure, the marginal rate of technicalsubstitution (MRTS) is. (2 Marks].
b. At point A
inthe figure, increasing labor usage by lunit requires that the manager....capital
usage by (approximately).....units to keep the level of production at exactly 1,000 units. (2
Marks).
c. If the marginal product of the 45th unit of capital is 80, then the marginal product of the 60th
unit of labor is....... (1 Mark).
v60
6
4S
4.25
appropriate examples regarding the
4. Elucidate and cxplain with the concepts called supply price, supply
function. (120 Words).
schedule and inverse supply |5 Marks).
5. Suppose the demand and supply curves for good Xare both linear. The demand price for the first
unit of Ais $28, and the supply pricefor the first unit of Xis $6. If the equilibrium price for good Xis $16
24,000 units, then total
and the equilibrium quantity ofXis consumer surplus is S totalproducer
$
surplus is S and total social surplus is [2+2+1 =5
Marks].
with proof aand diagram, mere stating of answers will not lead to any marks]
|Provide appropriate answers
6. Witha similar output across the production time, how a company like Britannia can strategically reduce
its cost over aperiod of time. Explain it with reference to aproper phenomenon, diagram and logic. (Write
it in150 Words), I5 Marks]. (AppropriateIy menton the potential output, input, cost and revenue).
7. Deseribe the bottom-line segment in the domain of inflation-unemployment approach. Discuss this
typical scenario w:r.tUSA and developing economies with appropriate examples. (Write it in 150 words).
(5 Marks].
Indian Institute of Technology Jodhpur
Subject: Operations Research (MSL71060)
Major Exam
Date: November 26, 2022, Time: 10 AM - 12 PM
Total Time:.129.minutes
Total Marks:35..
between every two
Q1. In thc following figurc, apply Floyd's algorithm to findthe shortest routes
traffic is allowed
nodes. The distances (in miles) are given on the arcs. Arc (3.5) is directional -no
from node S lo node 3. All he other arcs allow [wo-way ratfic. |
6
1
10 15
Technique.
Q2. Solve the following integer programming problem by using Branch & bound flow-chart of the
Plcase show the solution of cach subproblems clearly & finally give the whole
problem. [8]
maximize Z = $100x, + 150x,
subject to
8,000x, + 4,000x, s $40,000
15x, + 30x, s 200 ft?
Xx, 0 and integer
Q3. Solve the following Assignment problem by using Hungarian method. 161
V
[J/M
1 9 22 58 11 19
2 43 78 72 50 63
41 28 91 37 45
3
74 42 27 49 39
4
36 11 57 22 25
Q4. Solve the following problcm by using Big-M method.
Minimizez= 4x +
subject to
3x + x, =3
4x + 3x,6
Xt 2x, s4
Question 2: How can case-study method be used as a research approach to explore a problem in
business? (5 marks, 300 words)
Part B
Question 3: Durga Puja, celebrated in Kolkata, India, is considered the biggest street festival in
the world, generating huge business opportunities. There are several small to medium-scale
Industries associated with this festival, and marquee (also called pandal) making is one of them.
According tothe British Council report 22019 report, the Durga Puja organizers in Kolkata are
classified intosmall, medium, large, mega, and Super-mega-sized Durga Puja organizers, and
average marquee-makingexpenses for small, medium, large, mega, , and Super-mega-sized Durga
Puja organizers are computed separately. Suppose the average marquee-making expenses for
Cmall. cigod Duroa Puja organizers in OIkda were computed to be around Rs 1 50 000 on
average.
are
Suppose, you,as a freelance consultant, working for an entrepreneur who wishes to get into
the marquee-making industry for smal-S1zea urga puja organizers. Among other research
aueetions suppose you want to determine wieuie tne average marquee-making expense for
small-sample-sized Durga Puja organizers nz019 Still holds in 2022, you selected a sample of
50 small-sized Durga Puja organizers in hoIkala. Ihe average marqúee-making expenses for the
sample of 50selected small-sized organizers (out of 1500 small-sized organizers) came out to be
Rs. 1,51,000.
(a) What is the appropriate sampling design that you can use to select 50? In a maximum of
two sentences, explain the reason for your chojce. [3+4 marks]
(b) For this question, define the target population, the parameter of interest, the sampling
frame, and the variable. [1+1+1+1 marks]
(c) Based on the above information, it can be inferred that "the average
marquee-making
expenses for all the small-sized organizers in Kolkata is more in 2022 than observed in
2019", Explain your answer. [3 marks]
Question 4: In maximum 3sentences, give an example of the use of systematic sampling.
(2 marks]
Question 5: An experiment was conducted with the following two questions:
A. Do youthink the US should let Communist newspaper reporters from other countries come in
here and send back to their papers the news as they see it?
B. Do you think a communist country like Russia should let American newspaper reporters come
in and send back to America the news as they see it?
Why is this divergence in outcomes? Supgpest a method to reduce the bas. [2+2 marks]
2
Indian Institute of Technology Jodhpur
Subject: Statistics for Management(MSL7030)
Date: 22/11/22,Major
Time: Exam 4 PM
2:30PM -430
Total Marks:.25. Total.Timei2.Hours
A Consider the following frequency distribution
Class Frequency
10-19 10
20-29 14
30-39 17
40-49 7
50-59 2
2. The distribution of life (in hours) of a certain kind of electric bulb is known to be exponental. It is
known that any bulb of this kind survives for l150 hours or more with probab1lity 0. /
Find out the expectation of theexDOnential distribution. [2]
Find out the probability for any bulb of this kind to fail within 70 hours? [2]
3. The profit (in acertain unit) of a busines enterprise for aparticular year equals the larger root of the
quadratic equation x - Ax+ B= 0, where Aand Bare two economic indicators, about which the
following are known.
Aequals either 7 or 8 with respective probabilities 0.4 and 0.6. Given A= 7, the possible values ofB
are 10 or 12with respective conditional probabilities 0.7 and 0.3. Given A=8, the possible values of
Bare 12 or 15 with respective conditional probabilites 0.8 and 0.2. Let Zbe the profit for the year.
Obtain the probability P(Z-6), P(Z=4) and P(2=5) [2)
Ax
t ot
to 2
( n - ) s
( n
= 1
S )
x? = .
The shadod arca cqual to a for