ENTREP REVIEWER

business plan - written document that describes a business, its objectives, its strategies, its market, and its
financial forecasts
Analyzing market opportunities – first step of the marketing process

Market Targeting – evaluating each market segments attractiveness

Sound Marketing – requires a careful deliberate analysis of consumers, enables companies to create traffic to their
business

Marketing research – indispensable marketing tool

Marketing manager – analyzes the long run opportunities in the market to improve the business unit’s performance

Market Segmentation/ Hotel Market Segmentation – dividing a market

Marketing Positioning - Arranging for a product

Parts of Business Plan

 Executive Summary
 Business Summary
 Market Analysis Summary
 Strategy and Implementation Summary
 Financial Plan Summary
 Monitoring

Executive Summary - summary of the entire plan

Business Summary - Describe the vision of the business.
2 TYPES OF BUSINESS SUMMARY
 Company Summary
 Management Summary

Market Analysis Summary – where are you?

Industry background - Overview of the industry, considers the past an current situation

Market Analysis – which is your markets?

Demand point of view – determine the qualitative and quantitative aspects of demand.

Supply point of view - qualitative and quantitative aspects of supply.

Legal Framework – regulations and legislations that affect your business

SWOT Analysis - gives the company to get a clear picture of what it has and what it lacks

 Strengths - internal factors that are helpful

 Weaknesses - internal factors that are harmful
 Opportunities - external factors that are helpful
 Threats - external factors that are harmful

Strategy and Implementation Summary - how you intend to act in the market

Financial Plan Summary - How to provide all the required financial resources?

Assumptions – underlies figures projection

Sales Forecast – amount of money you expect to raise from sales

Cashflow statements - enough working capital to survive

Profits and losses forecast - trading position

Break-even Analysis – useful tool

When to Use a Break-Even Analysis

 Expanding a business - Break-even points (BEP) will help business owners/CFOs get a reality
check on how long it will take an investment to become profitable
 Lowering pricing - Sometime businesses need to lower their pricing strategy to beat competitors
in a specific market segment or product.
 Narrowing down business scenarios - When making changes to the business, there are various
scenarios and what-ifs on the table that complicate decisions about which scenario to go with.

18 months – acceptable window break-even

Seasonality – cycle

Scenarios – include at least one best worst scenario

Risk Analysis – is a standard Cartesian Chart

Business Exit strategy – leave or sell the business

What to Consider for Small Business Exit Strategy Planning

 Exit strategy objectives

 Exit strategy timeline
 Intentions for the business
 Market conditions

5 Exit Strategy Examples

 Acquisition Exit Strategy - Selling ownership, give up the right to run your business
 Merger Exit Strategy - merge with a larger company, increases the value of your business, business
grows in size and becomes more profitable.
 Sell the Business to a Friend, Family Member, or Partner – legacy, transition the company to your son or
daughter, sell the business to colleague
 Business Exit Strategy by Initial Public Offering (IPO) - initial public offering—also referred to as “going
public.”, selling shares of stock
 Liquidation as a Company Exit Strategy – involves selling the assets