Module Number and Title:

BM461

Global Business Environment

(CW2)

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 Table of Contents
Introduction................................................................................................................................3

Report 1: Assessing the level of competitiveness in the Food Takeaway Market.....................4

1) Market Structure................................................................................................................4

2) Porter’s Five Forces...........................................................................................................4

3) Porter’s Five Forces Based on the Food Takeaway industry.............................................5

Report 2: Economic impact of “Working from home”..............................................................6

1) Lockdown on Business Practices.......................................................................................6

2) The Advantages and Disadvantages of “Working from Home”........................................7

Advantages.........................................................................................................................7

Disadvantages....................................................................................................................7

Conclusions................................................................................................................................8

References..................................................................................................................................9

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 3) Porter’s Five Forces Based on the Food Takeaway industry
Though it has great potential, the English Food Takeaway Market is still difficult to carve out
a niche. Strategies based on the global 5 forces analysis have little chance of success in the
face of a crowded market (Kapoor, 2019).

The threat of new entrants: Depending on the sort of product being discussed, the prices
might range anywhere from a very low amount to a very large amount. The cheap prices in
the food categories are a consequence of the low costs associated with the infrastructure,
while the high prices in the food categories are a result of the low costs associated with the
operations.

The threat of substitute products: It rises because of the higher quality of the products that
are being offered for sale. When there is easy access to items that are functionally
comparable, the possibility of substitution increases. The findings of this study present an
opportunity to proactively enhance the category and qualities of the product that is the focus
of this investigation. Products that are differentiated from their competitors in a number of
important ways can help mitigate this risk (Taneja, 2013).

Bargaining power of the buyer: In general, it's between moderate and high. Customers have
more leverage to negotiate lower prices because there is more choice across all categories.
Consumers shopping at brick-and-mortar stores, online marketplaces, and food aggregators
can choose from a wide variety of discounts and deals in each category. Acquiring this
knowledge allowed me to develop flexible pricing and marketing strategies. This article
analyses this force and explores the many strategic options available to deal with it.

Bargaining power of Suppliers: Usually between a moderate and a high. Commodities

make up a large portion of the raw materials, and as a result, their prices are always
fluctuating as they are tied to factors like agricultural productivity, sales, and domestic
consumption (McGovern, 2018). Annual pricing agreements become crucial, including
mitigation of economic risk, to assure consistent supplies for the anticipated production. The
increased purchasing power of suppliers has a deleterious effect on production costs. Long-
term contract purchasing, efficient supply chain strategies, and possible countermeasures will
be discussed.

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