[Easy Concept > SAMPLE PAPER Time Allowed: 3 Hours] ween aoe General Instructions: (@) This question paper contains 34 questions. (ii) Marks are indicated against each question, (ii) Answers should be brief and to the point. (iv) Answers to the questions carrying 3 marks may be fro (») Answers to the questions carrying 4 marks may be about 150 words. (vi) Answers to the questions carrying 6 marks may be about 200 words. (vii) Attempt all parts of the questions together. m 50 to 75 words. 1. ‘Management principles are contingent or dependent upon the situation prevailing in the organisation.’ Which is the correct explanation associated with the given statement? 1 (@) Application of principles is suitable in similar situations in many cases. (6) Application of principles must be changed as per the requirements. (c) Principles of management can be modified. (d) None of the above Savita is a floor manager in a mall. She has a very busy schedule and has around 10-12 salespersons under her who help daily customers choose their products from display shelves. Recently, the business expanded leading to the increase in the area of floor along with the number of brands on shelves, However, due to good packaging by upcoming brands, the need to increase the number of salespersons was not required. The customers who visit Savita’s floor filled feedback forms in which they showed their tendency to buy certain high quality brands because they felt proud of using them. On the basis of this survey, she was able to identify the top five brands. They were FIN, Delicatano, Chacha Khushboo, Stars On Sky and Sea Rock. Which importance of packaging is indicated abov 1 (a) Rising standards of health and sanitation (b) Self service outlets (c) Innovation opportunity (d) Product differentiation Read the following statements—Assertion (A) and Reason (R), and choose one of the correct i 2. alternatives given below: Assertion (A): Delegation is a pi Reason (R): It enables a manager to use his time on high priority activities. 1g of an organisatio e-requisite to the efficient functions Alternatives: (@) Both Assertion (A) and Reason (R) are true and Reason (R) Assertion (A) (®) Both Assertion (A) and Reason (R) are true but Reason (R) of Assertion (A) (©) Assertion (A) is true but Reason (R) is false (@) Assertion (A) is false but Reason (R) is true the correct explanation of not the correct explanation 58 Zegether with® EAD Business Studies—1210. u. R LB. In case, a consumer is not sati further make an ay ified with the orders passed by the District Commission, he can ee ippeal in the State Commission within a time period of: 1 (a) 30 days (b) 20 days (c) 45 days (a) 10 days Production manager in a company. Due to excess work, he transfers some Performance to his subordinate, Kartik. However, the company did not like Joffre works as the of his authority of this move as most of the decisions created rumours in the organisation that no such step was taken by the Which type of structure is hi company”? (@) Functional structure (©) Matrix structure are taken by top level management in the organisation. This about the possible termination of Joffre. It was later clarified top management, ighlighted in the line, “Joffre works as the production manager in a 1 (6) Divisional structure ; (@) None of the above Which of the following dimensions of business government? (a) Political environment (©) Legal environment environment includes legislation passed by the 1 (b) Social environment () Economic environment Any kind of external devices, like compact dises (CD's) for computer, have become obsolete. Google, with its Google Drive service, Apple with its iCloud offering, enables the users to store documents, photos, music and movies on web-based servers. Identify the feature of the business environment being described in the above case. 1 (@) Dynamic nature (b) Inter-relatedness (c) Relativity (@) Uncertainty Management translates terms of to be achieved 1 (@) work; goals ©) policies; objectives (©) humans; resources (@) techniques; resources “The objective is to minimise the cost of production and maximise the quality and satisfaction of the customers.” The given statement highlights the objective of which technique of scientific ‘management. 1 (@) Time study (6) Method study (¢) Motion study (d) Fatigue study Match the various types of communication in Column I with their respective statements in Column IL 1 Downward communication - ( Application for grant of leave B. Upward communication Gi) Production manager contact marketing manager C. Horizontal commynication | Gi) Sending notice to employees to attend a meeting (@) A- (i), B- Gi), C- ) A- fii), B= (i), C- (©) A=(ii), B=, C- @) (d) A-@, B~ (i), C~ Gi) Rishabh has joined as a Creative Head in an entertainment company, He always ensures that the work has been divided into small and manageable activities and also the activities of similar nature are grouped together. Identify the related step in Organising process being mentioned in the above lines. 1 (a) Identification and division of work (b) Departmentalisation, (6) Assignment of duties (@)_ Establishing reporting relationships Under which concept of marketing, greater emphasis was placed on improving the production and distribution efficiency of the firms. i (a) Product concept (b) Production concept (c) Marketing concept (@ Selling concept In which step of the Planning process, pros and cons of each alternative are examined. a (a) Developing premises (b) Setting objectives (©) Evaluating alternatives courses (d) Selecting an alternative Sample Papers 6914, Read the following statements carefully. : ty for the management as it guides all futur, Statement I: Planning is the most challenging activi actions. ‘Statement II: Sometimes, the cost incurred for planning may not j the plans Choose the correct option from the options given below: : (a) Statement I is true and I is false (b) Statement IT is true and T is false (c) Both the statements are true (d) Both the statements are false 15. Identify the barrier to effective communication related to organisational barriers being highlighteg 1 in the pictures given below. justify the benefits derived fron (@) Organisational policy (b) Organisational facilities (c) Rules and regulations (d) Status mark is used for electrical products. (@ Agmark (6) ISL (c) FRO 17. Which of the following claims is correct about the financial market? (a) It acts as a link between savers and investors by facilitating transfer of funds. () It serves as a link between households that save money and business that invest it. (c) It invests the money it has available in its most profitable investment option. (@) All of the above 16. @ Iso 18, Hiring of employees is done by: (a) Top Level Management (6) Middle Level Management (c) Supervisory Level Management @ Alll of the above 19. Which of the following statements is not true about branding? 1 loyalty and in promoting its sale. of them. (a) It does not help in building customer's I (b) Ibis a process of giving a name, term, sign, symbol, design or some combination (c) It helps in identifying and distinguishing the products from the competitors’ products. (@) Brand name, brand mark and trade mark are terms related to branding. needs as per Abraham Maslow’s hierarchy theory: 1 20. Arrange the following (ii) Basic Physiological Needs (i) Safety/Security Needs (ii) Affiliation/Belongingness Needs (iv) Esteem Needs (») Self-actualisation Needs (a) (ii), (@), (ii), @), ) (6) @, @), (), (i), (%) (@) (ii), (ai), O, @), © ©) @, Gi), @), @ 21. Sonu Nigam, the famous playback singer always spends time for practice and adds his creativity in his singing. Like Sonu Nigam, Mr. Sharma, Manager of H Ltd., uses his creativity and practice management skills under different situations to manage the business. The employees are happy and satisfied as everyday he rewards employees for punctuality and efficiency. (a) Identify and define the nature of management highlighted above. (6) Name and define two other aspects of nature of management. 3 Or In an organisation, sales department wants to increase the sale by 20%. So, sales department planned to offer extra discounts to customers. Finance department raised objections on it as the) say, it will result in loss of revenue and company may face liquidity problem. (a) Identify the importance of coordination referred to here. (b) Also, state two other importance of coordination. 3 60 Jagether with® EAD Business Studies—122. 24. 26. 28, 29, The manager of A er of LML Industries is overburdened with routine work and is unable to concentrate on core issues of the company. To overcome this problem, he entrusted some of his responsibility aa ay to his immediate subordinate to share some of his routine work. om ich Concept/process is used by the manager? 1e concept identified above is i cee 'bove is an extension to one of the principles of management. Name (©) Is the manager liable i noes time? Give sega if the subordinate is unable to complete the task accordingly os Atal — The Assista a A ee Assistant Manager, Vilas ~ The Marketing Head and Leena ~ The Human Resource Of the compat Enterprises Ltd.” decided to leave the company. The Chief Executive Officer Sheancige botany (auled the Human Resource Manager, Leena and requested her to fil up the Yacancies before leaving the organisation. Leena suggested that her subordinate Miss Rita Khorana eee THe cae trustworthy if she could be moved up in the hierarchy, she would do the Peaiih he Chief Executive Orfcer agreed for the same. Miss Rita Khorana contacted “Snow ‘ecruiters’ who advertised for the post of marketing head for ‘Mantic Enterprises Ltd’. They were able to recruit a suitable candidate for the company. Atal’s vacancy was filled up by screening the database of unsolicited applications lying in the office. (a) Identify and briefly explain the sources of recruitment used by ‘Mantic Enterprises Ltd’ to fill up the above-stated vacancies. (6) Also, state any one merit of each of the above-identified sources of recruitment. 3 Name and explain the technique of Scientific Management with a suitable example given by FW Taylor, with the objective of determining the number of workers to be employed for a task. 3 Or Distinguish between unity of command and functional foremanship. 3 XYZ Electronics Lid. invited subscriptions from the public through issue of prospectus. Chetan applied for 700 shares but was allotted only 500 shares by XYZ. Electronies Ltd. After six months, he decided to sell 250 shares of these shares. (@) Which market should Chetan approach and why? (b) State any three advantages of selling through such a market identified in part (a). 4 or “Securities and Exchange Board of India (SEBI) is the watch dog of the securities market.’ Give four reasons in support of your answer. a During the period of economic down trend, a company assured its employees that no employee would be retrenched from the job. (a) Name the incentive that the company has aan its employees. i e of incentive identific (entity the ms or ncetves ofthe tp ented in pat). i Dushyant, who was a vegetarian, went to a snack bar for having French Fries and later on found that it hae non-vegetarian content. Neither the advertisement nor the packaging of the product displayed that the product has non-vegetarian content, : and expt ff the consumer Will Dushyant be able to claim compensation? Identity and explain the right of the consu 7 being violated in the given case. Or Explain the following rights of a consumer: (a) Right to be heard ; (b) Right to seek redressal 4 7 ra ia .” and “improving employee motivation” How does controlling help in “judging accuracy of standards” and “improving employ i ‘A good understanding eI janagers enables thes nntity and i ysiness manage! les them not only to identity a1 : ding of environment by business m: e h evaluate bt ap "react to the forces external to their firm.’ In the light of the given statements ae 0} ‘t ar points Of importance of understanding business environment by & manager. 4 explain any fow Sample Papers. 6430, Arun is a successful businessman in the paper industry. During his recent visi : . fier Pace in Mysore, he was fascinated by the exclusive variety of incense sticks sailable there, Hs feng tells him that Mysore region i Known as a pioneer in the activity of Agarbaus, maul irin because it has a natural reserve of forest products especially Sandalwood to ae ial needed ea material used in production. Moreover, the suppliers of other types of raw material needed for production follow a liberal credit policy and the time required to manufacture ieee 5 Licks ig ively less. Considering the various factors, Arun decided to venture into this line of business by setting up a manufacturing unit in Mysore. In context of the above case: a" (a) Identify and explain the type of financial decision taken by Arun. ® Identity the three factors mentioned in the paragraph which are likely to affect the working 4 capital requirements of his business, | 31. “Some learning opportunities are designed and delivered to improve skills and abilities of employees, whereas some other are designed to help in the growth of individuals in all respects.” Identity the wo concepts indicated here and differentiate between them. 6 or In an interview with a leading news channel, Mr. Lokesh Khatri, CEO of ‘Get My Job” has suggested that the companies which want more and more people to apply for jobs in their organisation should make the process of applying for jobs easier and candidate friendly. It is for this reason, he said, that most progressive companies today have a short application process. He also said that the application form filled by the candidate is very important as itis the information supplied in the application forms, which helps the managers in eliminating unqualified or untit job seekers, The company can create a mechanism that attempts to measure certain characteristics of individuals like aptitude, manual dexterity, and intelligence to personality. The candidates may then be called for an in-depth conversation to evaluate their suitability for the job. (@) Name the process and explain the steps in the process of identifying and choosing the best person out of a number of prospective candidates for a job discussed above, () Also, explain the next two steps in the process which can be subsequently performed by the 6 company. 32. ‘Sitaram’ is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers, it has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above paragraph describes the combination of variables used by Sitaram to prepare its market offering. By quoting lines, identify and explain these variables. 6 33. (a) Explain any two factors affecting fixed capital requirements of a company from the following: (i) Nature of business (i) Technology upgradation (ii) Financing alternatives () Explain the three major decisions that a finance manager has to take while performing the 3+3=6 finance function, 34. ‘Flows Technology’ deals in bulb manufacturing business. It plans for a successful year of production and sale this year. It has in advance given targets to all its departments and employees. The departments and employees are happy about this. They know that now they won't have to do unconcerned activities thus leading to more focused approach resulting in saving of resources. The company is thinking of starting two new plants in the southern part of India. For this some masta Cae to be made. The main core team of the company has decided to weigh all the options and then choose the best one. The road might be long bi is ae igh ing but the company is geared to face From the above case, identify and explain the importance of planning highlighted. 6 62 Pegether witk® EAD Business Studies—12