BY

ASHISH KUMAR PANI

BBA 2nd YEAR
 The “Cement Industry” occupies an important place
in both building industrial base of a country and
for providing an infrastructure for the development
of the national economy.
 India, being the second largest cement producer in
the world after China with a total capacity of 151.2
Million Tones (MT), has got a huge cement
industry.
 The cement industry in India is dominated by
around 20 companies, which account for almost
70% of total cement production in India .
 Cement production commenced in India as early as
1914.
 The first cement unit was set up at Porbandar in 1914 with
acapacity of 1,000 tones per annum.
 The Aditya Birla Group is the 10th largest cement producer
in the world & the 4th largest in Asia.
 UltraTech Cement Limited It is India's 2 nd biggest cement
company and India’s largest exporter of cement
clinker based in Mumbai, India .
 O P Puranmalka is the present director of ultratech
cement.
 The revenue of the organisation in 2010-2011 was
13,496.58 crore and profit was 1,404.23 crore
 It was incorporated on 24 August 2000 as L&T cement
Limited.
 Cement business of Lerson&Tourbo Limited demerged &
vested in company in 2004.
 Grasim acquired management control in july 2004.
 The name changed to Ultratech cement limited with effect
from 14 october 2004.
 UltraTech Cement Limited has 12 integrated plants, 1
white cement plant , 1 clinkerization plant in UAE ,15
grinding units( 11 in India, 2 in UAE, 1 each in Bahrain and
Bangladesh)and 6 bulk terminals (5 in India and 1 in Sri
Lanka).
 There is a grinding unit present in our state and is
present in Jharsuguda since 1993.
 UltraTech Cement Limited has an annual capacity of 52
million tonnes .
 UltraTech's subsidiaries are Dakshin Cements Limited,
Harish Cements Limited, UltraTech Ceylinco (P) Limited
and UltraTech Cement Middle East Investments Limited .
The masor competitior of ultratech cement
are Ambuja cement,ACC cement & Shree
cement.

 It manufactures and markets ordinary Portland

cement, Portland blast furnace slag cement, white
cement and Portland Pozzolana cement. It also
manufactures ready-mix concrete (RMC) and
Autoclaved Aerated Concrete Blocks(AAC Blocks) with
brand name Ultratech.
1. Ordinarily Portland Cement
*Clinker 90.50%
*Gypsum 4.00%
*Fly ash 5.50%
2.Portland Blast Furnace Slug Cement
*Clinker 70%
*Gypsum 6%
*Slag 24%
3.Portland Pozzolana Cement
*Clinker 66%
*Gypsum 4%
*Fly ash 30%
MISSON
TO deliver superior value to
customers,shareholders,employees & society
at large.
VISION
 Customerization,Employee empowerment
 Quality consistency
 Product range& Cost competitiveness
The strategies applied by Ultratech cement are

Cost efficiency
Customer retention
Innovation strategies
Financial strategy
Business redefination
*HR POLICIES OF CEMENT BUSINESS

Designations
Allowances
Travel
Retrial
Other policies

*GROUP POLICIES

 Accident&medical insurance coverage

Gratuity
*GENERAL POLICIES

Internal requirement scheme

Re employeement of ex emoloyee

Employement of near relation

Retirement age of management cadre

Finance Department

Marketing Department

Human Resource Department

Research & Development Department

Supply chain Department

STRENGTH WEAKNESS

 National Highway  Cement industry is

development highly fragmented.
programme.  Industry is also highly
 Bharat Nirman Yojna regionalized.
for rural infrastructure.
 Rise in industrial
project.
 Aspire to become the top manufacturers in
cement and concrete industry.

 To become the leaders in the cement market.

 Plans to bring in value added programs &

service for construction industry.