Case Study: Britannia Digital Marketing Success

“Bake Your way to happiness with Britannia – India’s most loved food brand !”

Name :- Harshada Vijaysing Girase

Batch :- AI With Python

1) Company Introduction:

Britannia Industries Limited is a prominent Indian food products

corporation that ships its products to approximately 70 countries. The
company was established in 1892 and is based in Kolkata, India.

2 ) Situation :
Britannia faced intense rivalry from Parle and ITC in the Indian snacks
and biscuit industry. They witnessed a decline in sales due to the
growing consumer preference for new-age health-oriented products
over conventional ones. To get back in the game, Britannia devised a
strategy to connect with the digital generation
3) Strategy:

Britannia recognized the potential of digital marketing and how it could assist in reaching out to a
broader audience. They employed various contemporary digital marketing strategies like social
media promotion, influencer partnerships and e-commerce to provide their customers with a
seamless online experience. They formed a social media presence on popular platforms like
Facebook, Instagram and Twitter. Britannia capitalized on influencer marketing with tie-ups with
various social media influencers and high-profile bloggers. The company began collaborating with
e-commerce platforms like Amazon and Flipkart to form and maintain social partnerships

4) Results:
Britannia's digital marketing strategy generated exceptional results, resulting in a 30%
increase in sales growth during Q4 2020, as compared to Q2 2020. With its digital
marketing strategy targeting a larger and younger audience, Britannia increased its sales
volume by over 50% within two years. The company's state-of-the-art website and social
media platforms have enabled them to engage with customers across several locations,
improving the company's sales figures.
5 ) Learning:

Britannia demonstrated that a thoughtful digital strategy can help businesses remain
competitive in a rapidly shifting landscape. Britannia's digital marketing efforts
allowed it to accomplish business objectives such as expanding its market reach and
increasing brand awareness and customer satisfaction. The case study highlights how
digital marketing methods continue to evolve as new technologies are introduced,
and the importance of monitoring changes in customer preferences and behavior to
remain relevant

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