A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

CHAPTER I

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

INTRODUCTION

A personal loan is like borrowing money from a grown-up to help with your expenses. You
can get a personal loan for different reasons, like buying a cool new car or fixing up your
house. The lender will give you the money and then you can use it however you want. Just
make sure to pay back the money on time, as agreed with the lender. Getting a personal loan
is easy and safe, and it can help you get the money you need without any hassle. Personal
Loans will connect you with a lender who cares about your needs and will help you out.

Have you ever been in a situation where you needed money fast? Maybe you asked a friend
or family member to borrow some cash. Well, that's kind of like getting a personal loan from
a bank or other financial institution. Personal loans can be secured or unsecured, depending
on the rules of the company and your credit history.

A personal loan is a sum of money that an adult person borrows to meet his financial needs
and requirements. An individual can take an easy personal loan or a guaranteed personal loan
for a variety of reasons. Loans for personal debt help provide funds to purchase that dream
boat or car, pay for your mortgage arrears or home improvement requirements- in fact
personal loans help meet most of the financial emergencies that an individual can think of.
Personal loans are often the most preferred type of loan on account of their flexibility. The
two most common types of Personal loans are;

 SECURED PERSONAL LOAN

 UNSECURED PERSONAL LOAN

You can choose either of these options where you can use something valuable you own as a
guarantee to get a simple loan.

A SECURED PERSONAL LOAN: -

 The loan that is secured against some sort of immovable/movable asset is known as
secured loan
 this sort of guaranteed personal loans easily available on account of the collateral that
is provided

A long side there be making the lending institution more Comfortable in forwarding the loan:

Secured personal loans are a great option here you need to borrow money. The interest rates
are low and you can choose a repayment plan that works for you.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

Providing collateral for a secured personal loan can help alleviate any concerns the bank may
have about your ability to repay, giving them added security while still granting you access to
much-needed funds typically within a month of applying. It's a quick and easy way to get the
cash you need.

How Does a Secured Personal Loan Benefit the Borrower and the Lender: -

1. the option to slowly repay a secured personal loan over several months, eliminating the
pressure of paying a large sum all at once.

2. Secured personal loans are a good deal because they have a lower interest rate. That means
you won't have to pay as much extra money on top of what you borrowed.

3. The reason secured personal loans are a safer bet for the lender is because you promise to
give them something valuable if you can't pay back the loan. This makes it less risky for them
to lend you money.

One reason why secured loans are so popular is because they are easy to get. Not many
people get denied when they apply for a secured loan because the loan is backed up by the
borrower's assets.

IS AN UNSECURED PERSONAL LOAN A VIABLE ALTERNATE TO THE SECURED

LOAN

1. Unsecured loans do not involve putting up collateral with the bank or financial institution
in order to receive funds from them.

2. Because there's no collateral, the lenders take on a bigger risk, so they charge higher
interest rates to make sure they don't lose out.

3. The lender will also look closely at your finances to make sure you can pay back the loan.

4. Unsecured loans can be for amounts ranging from 500 to 25,000 pounds, but the interest
rates are higher because of the risks involved.

5. These loans are typically for people who don't own a house and can't offer anything
valuable as a guarantee.

6. Since there's no security for these loans, lenders are cautious about lending a lot of money.

7. the borrower doesn't pay back the loan; the lender may have to take legal action to get the
money back.
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THE BENEFITS BEHIND UNSECURED PERSONAL LOAN

1. You don't have to give up any of your stuff to get this loan, and you don't have to promise
any of your things as a guarantee.

2. You don't have to show any papers about how much money you make or how much you
have in the bank. They don't need proof of your financial history.

3. They don't need to see any papers to check if you're good with money. This loan is quick to
get approved for and the application is super easy.

TIPS ON THE PERSONAL LOAN PROCESS

It's super important to pay back your personal loan on time. If you're not sure when it's due,
double-check with the person who lent you the money. Make sure they give you a specific
date to aim for! It's also a good idea to understand all the rules they have in place. By taking
the time to read through these rules, you'll have a better chance of following them correctly.
you have any questions, don't be afraid to ask. Your lender will appreciate you making an
effort to do things right.

The cost of living has gone up a lot because of globalization and privatization. This means
people are spending more money than before, and their lifestyles have changed. People used
to live fancy lives and were drawn to glamorous things. Now, there's more competition
because more people are getting higher education. People are thinking more about how they
spend their money and time, so they're turning to financial institutions for loans. The non-
Banking financial institutions are working hard to make their customers happy. This study
looks at how satisfied people are with personal loans. Nowadays, personal loans are really
important because a lot of people come from middle-class families and need some extra help.

Having a good financial system in India is super important for the economy to be strong. The
financial system should be easy to use and able to handle new challenges from technology
and other factors. In the last thirty years, India's financial system has done really well. One
big achievement is how widespread it is. It's not just in big cities anymore - it's even in
faraway places in the country.

One big reason why India is growing so fast is because of how easy it is to do banking now.
Back in the day, people had to wait in long lines at the bank just to get their own money. But
now, things are much quicker and simpler. You can transfer money between branches

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

instantly, just like sending a text message or ordering a pizza. Money is a big deal now and
it's easier than ever to manage it.

https://www.scribd.com/document/37842741/Evaluation-of-Customer-Satisfaction-on-
Personal-Loan-HDFC-amp-ICICI

CHAPTER II

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE

A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

REVIEW OF LITERATURE

Adam Lindgreen (2004) talks about how there aren't many studies that look at how
companies actually use customer relationship management (CRM) programs in real life. In
his article, he focuses on one specific example: Dagbladet Børsen, the biggest business
publisher in Scandinavia. The article starts by explaining what CRM is all about. Then, it
goes into detail about a four-year long CRM program that was put in place with the help of
SJP, a consulting firm.

Relationship marketing is like having a best friend in the business world. It helps companies
keep their customers happy and coming back for more. When you have a good relationship
with a company, you feel more comfortable buying from them. A study by Randi Priluck in
2003 looked at how relationship marketing can help when products or services don't work as
expected. The research found that when customers trust and like a company, they are more
likely to forgive mistakes and keep coming back. So, having a strong relationship with
customers can help a company bounce back from bad situations. This is important for
businesses that provide services, as it can help them keep their customers happy even when
things go wrong.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

Antony Beckett, Paul Hewer, and Barry Howcroft from the year 2000, they talk about how
people act when they're buying things like bank services. Because of changes in rules and
new technology, the market for these services has become really competitive. This has a big
effect on how people decide what to buy. Banks need to really get to know their customers so
they can predict and even change how people shop for financial stuff. The study introduces a
model that tries to explain and organize how people behave when they're buying financial
products and services.

Randi Priluck (2003) looked into how relationship marketing can help companies deal with
product and service problems. Relationship marketing is when companies focus on building
strong connections with their customers to keep them coming back. Customers who have a
good relationship with a company are happier than those who just make one-time purchases
because they feel more comfortable and familiar with the company. This study explores how
relationship marketing can help in two situations. The first situation looks at how customers
react when a product doesn't work well, and the second situation looks at what happens when
a company messes up and doesn't fix it right away. The results show that having a good
relationship with customers can help companies bounce back from mistakes and keep
customers happy. This is important for companies that provide services to think about.

Adam Lindgreen (2004) talks about how there haven't been many studies that look at how
companies actually use customer relationship management (CRM) programs in real life. In
his article, he focuses on a specific example from Dagbladet, a big business publisher in
Scandinavia. The article explains what CRM is all about and then goes into detail about a
four-year CRM program that was put in place by SJP, a consulting firm that helped out. It's
like a case study on how Børsen used CRM to improve their customer relationships.

https://www.scribd.com/document/476721624/106891562-pdf

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

RESEARCH AND METHODOLOGY

Research Methodology is like a step-by-step guide to figuring out a problem. For this study,
we used a specific plan called Descriptive Research. This plan helps us collect data and
analyse it to understand what's going on in the market. Descriptive Research involves things
like surveys and asking questions to find out more information. The main goal of this type of
research is to describe what's happening right now.

PRIMARY DATA

LIMITATIONS OF THE STUDY

2. The study is limited to analysis of Personal loan Scheme of manappuram Financial limited.
3. Study is also limited to the reliability of Primary data collected from clients.
4. Study is limited to one year period only.
5. Availability of time period is also acting as one of major constraints in this study

SCOPE OF THE STUDY

1. this Study is useful for prospective customers who want to take or planning to avail
personal loan facility from manappuram Financial.
2. this Study is helpful to know about the personal Loan facility of manappuram
finance like Its Eligibility criteria, documentation, its rate of Interest.
3.Through this study we also came to know how much amount of loan sanctioned under this
scheme for a salaried person.
4.Through this study, we also came to know that within how much time the personal loan of
an Individual is being sanctioned and the processing charges on personal loan

NEED OF THE STUDY

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

there are various types of loan available in the market and now it is also necessary to study
their sources Basically, there are two types of loan lenders: organized and unorganized. The
organized lenders follow specific rules and regulations, while the unorganized lenders may
not have as many guidelines to follow. It's important to understand the differences between
the two when considering taking out a loan. In this the study, the organized loan lenders
include public banks and NBFCs and unorganized loan lenders include pawnbrokers, chit
funds, jewellers’ initial study is to know whether the existing borrowers have taken which
types of loan and their sources from where they borrowed the study was conducted to know
the existing loan as well as sources of loan of the respondents

OBJECTIVE OF THE STUDY

 In this project, at what kinds of loans people like best from Manappuram Finance
Limited. checked out Secured Loans, Unsecured Loans, and Home Equity Loans to
see which one people like the most. The goal is to figure out which loan is the most
popular so that the company can focus on that area and make their customers happy.
 The aim is to understand the usual loan size favoured by those surveyed, focusing on
the borrowing trends among clients.
 Analysing the efficacy of advertising in raising public awareness: This objective will
assess how well Manappuram Finance Limited’s advertising tactics inform potential
customers about the products and services available from the company.
 The primary goal of this research is to investigate the satisfaction levels of customers
in relation to loan schemes offered by Manappuram Finance Limited.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

CHAPTER III

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

INDUSTRY PROFILE

A non-banking financial institution (NBFI) or non-bank financial company (NBFC) is a type

of financial institution that isn't considered a traditional bank. This means they don't have all
the same rules and regulations to follow as regular banks. NBFCs help with different
financial services like investing, managing risks, saving money, and brokering deals. Some
examples of NBFCs are hedge funds, insurance companies, pawn shops, check cashing
places, and payday loan providers. Alan Greenspan, a famous economist, says that NBFCs
play an important role in helping the economy by providing different options for turning
savings into investments, which can be helpful if the regular banking system isn't working
well.

Non-bank financial institutions are a bit confusing because the term can mean different things
depending on where you are. In English-speaking countries, a bank is seen as any kind of
financial institution. But in other countries, especially developing ones, a bank is only
considered to be a place where you can deposit money. This difference in understanding
comes from language and cultural differences. Developing countries learned about banking
systems from the West later on, so they adopted the terms "bank" and "non-bank" without
realizing that "non-bank" actually means a financial institution that doesn't take deposits. This
is why non-bank financial institutions are not always regulated like traditional banks in some
countries.

ROLE IN FINANCIAL SYSTEM

Non-bank financial institutions (NBFIs) help out banks by giving them a way to give extra
money to people and companies who need it. They also make things more competitive in the
financial world. Banks might offer a bunch of services all together, but NBFIs break them up
and customize them for each person or company. Some NBFIs focus on one area and become
experts in it. By breaking things down, focusing on certain clients, and becoming experts,
NBFIs make the financial world more competitive.

Non-bank financial companies (NBFCs) are like banks, but not exactly. They offer services
like loans, credit, education funding, retirement planning, and more. They also help manage
money by investing in stocks, giving advice on mergers, and supporting property

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

investments. These companies have been growing in number because more businesses are
getting into lending. However, they can't take deposits from regular people like banks can.
Instead, they have to find other ways to get money, like issuing debt.

NBFCs don't offer check books or regular savings or checking accounts. They only deal with
fixed deposits or time deposits.

GROWTH

Research shows that when a country's money stuff is doing well, the whole country does
better. Basically, if a country has a system where people can invest in stuff like stocks and
bonds, it helps the economy grow. This is because there are better connections between banks
and other financial companies.

STABILITY

Having different types of financial institutions, like non-bank ones, can help keep the
economy safe when unexpected money problems come up. These non-bank places give us
more options for turning our savings into investments, which can help us bounce back
quickly if our main way of handling money doesn't work out.

When there aren't good rules in place for how money is handled, companies that aren't banks
can make the financial system even more unstable.

Some financial institutions aren't watched as closely as others, which could cause some big
problems. Before the financial crisis in 2007-2008, certain groups like CIVs, hedge funds,
and structured investment vehicles weren't being monitored very well by regulators. This lack
of oversight could lead to some serious issues in the financial world.

Some financial companies don't have a banking license, so they aren't closely watched by the
government or credit agencies in some countries. This can be risky because if these
companies make up a big part of the financial system, it can cause big problems. For
example, in 1997 there was a financial crisis in Asia because these companies weren't
regulated well. They lent out too much money and prices of things like houses and stocks got
too high. When everything crashed, lots of people couldn't pay back their loans, which caused
a big mess in the financial system and hurt many countries in Asia.

Because there are more companies trying to lend money, the big banks don't always want to
share their secrets with the smaller lenders. Plus, those smaller lenders don't always have the

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

fancy technology needed to join in on the sharing fun. And when it comes to telling the credit
agencies about who's borrowing money, the little guys don't always have as much to say as
the big banks do.

In order for NBFCs to keep growing and stay strong, it's crucial to have rules in place to
guide them while still letting them be creative. By setting up a special testing area for new
ideas in different environments, NBFCs can reach their goals more easily.

https://www.scribd.com/document/704270535/A-STUDY-ON-PERSONAL-LOANS-AT-
BAJAJFINSERV

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 A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

COMPANY PROFILE

BRANCH ADRESS CONTACT WORKING

NUMBERS TIME
ADONI Adoni Building No.18/674, Its Floor, Area Hospital 9746192596 / 09:30 AM to 06:30
Road, Somisetty Subbarao Building, Near Srinivasa 7994434313 / PM
Bhavan, Near Old Bus Stand, Adoni, Kurnool Dt., 8512222456 /
Pin - 518 301

OVER VIEW OF THE COMPANY

Manappuram Finance Ltd. is like the cool kid on the block when it comes to gold loans in
India. Started way back in 1949 by Shri. V.P. Nandakumar's dad in a small village, it was all
about lending money and pawning stuff. When his dad passed away, Shri Nandakumar took
charge in 1986 and things really took off.

Fast forward to today, and Manappuram Finance Ltd. is a big deal. With over 5200 branches
in 28 states, they manage a whopping Rs. 404 billion in assets and have a huge team of
45,000 people. It's been quite the journey for this company, and they're not slowing down
anytime soon.

MANY ACHIVEMENTS

Manappuram Finance Ltd. has achieved a lot of cool stuff since it started. They were the first
non-banking financial company in Kerala to get a Certificate of Registration from the RBI.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

And in 1995, they were one of the first to have an IPO. In 2007, they got investment from
foreign investors, like Sequoia Capital and Hudson Equity Holdings. They raised a lot of
money in 2010 through QIPS. Manappuram Finance Ltd. also got the highest short term
credit rating from ICRA. And in 2010, they were the first in Kerala to offer ESOPs to their
employees. They're doing big things

A RECORD OF INNOVATION

Manappuram Finance Ltd. is like the cool kid at school who always comes up with new ideas
and sets trends for everyone else to follow. They're always one step ahead of the game and
know how to stand out from the crowd.

Manappuram was one of the first companies to use a fancy new technology called "core
banking" for their gold loan business. They didn't have any easy software to help them, so
they had to make their own. Now, their technology is one of the best things about their
company. The money they spent on technology has really helped them out. It makes it faster
to give out gold loans and helps them manage risks better.

In order for a big gold loan business to be successful, it's super important to make sure that
the gold being used as collateral is real and good quality right from the start. The testing that
checks the purity of the gold is done to make sure it's real, but it's not always 100% accurate.
The gold loan business wants things to be quick and easy for customers, so the process has to
be simple but also careful. At Manappuram, they use fancy technology to keep an eye on any
fishy transactions and make sure everything is legit. For example, if a bunch of people bring
in the same piece of jewellery to use as collateral, it might be a sign that they're actually a
jeweller or pawnbroker trying to cheat the system. The computer system catches these kinds
of things and makes sure they get checked out by the bosses.

This awesome company just came out with a new product called "Online Gold Loans" in
2015! Now, once you finish all the paperwork, you can get a gold loan 24/7 from anywhere in
the world, even from the comfort of your own home. The money goes straight into your bank
account right away. And get this - they're planning to launch a special debit card so even
people without bank accounts can withdraw money from ATMs. How cool is that? And if that
wasn't enough, they also have a service where they bring the gold loan right to your doorstep.
Manappuram is always coming up with new and exciting ways to make things easier for their
customers.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

PRODUCT INNOVATION

Manappuram has been a leader in creating new and exciting products. In the past, gold loans
were pretty basic and didn't offer much variety. But Manappuram changed the game by
offering different loan amounts at different prices. They were also the first to let borrowers
pay off their loans in just one day, instead of having to wait a whole week or even a month.

Their newest idea is short-term gold loans. Before, all gold loans lasted for a year and
borrowers had to pay back everything at once. But in 2013, when gold prices dropped, it
caused some problems for gold loan companies. Manappuram came up with the idea of three
and six-month loans, which has helped reduce the risk of price changes affecting the loans.
Now, most of their gold loans are short-term, making things easier for everyone involved.

INNOVATIVE APPROCH TO RAISING FINANCE

Back in the 1990s, it was really tough for companies that weren't banks to get money. After a
big scam in 1997, it was hard for them to get people to put their money in, and banks didn't
want to lend to them either. Manappuram started giving out loans using gold as collateral, but
it was a new idea and things were slow at first. But then, they found a cool new way to get
money.

They teamed up with ICICI Bank to get some cash by using their gold as security. This
helped them grow for a while, but then in 2006, ICICI Bank had some problems and couldn't
help them anymore. Manappuram was in trouble because they had big plans to open more
branches. But then, they got lucky again. Temasek, a big investment company from
Singapore, wanted to invest in India. When the CEO of Manappuram talked about their gold
loan business at a conference in Singapore, Temasek got interested. They decided to help
Manappuram by giving them money through their Indian branch, Fullerton. This helped
Manappuram get noticed by other big companies too.

Back in 2007, Manappuram made history in Kerala by getting some big-time investors from
other countries to put money into their company. This helped them grow really fast and get
even more investments from foreign folks. In 2008, they got even more money from another
group of investors. Then in 2010, they raised a ton of money through some fancy financial
stuff. Once they got all this foreign money, even the big banks in India started to trust them
and lend them money too. Manappuram was on a roll! Usually, companies ask for money
from foreign investors after they've already gotten money from local banks. But Manappuram

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

did things differently. Since Indian banks were hesitant to lend to a company like
Manappuram that focused on giving out gold loans, they went straight to foreign investors
first. Once these foreign investors were on board, the Indian banks felt more comfortable
lending to them too.

Manappuram also did some cool marketing stuff with famous people to try and change the
way people thought about getting loans using their gold. Even though there's a lot of gold in
India, not many people were using it to get loans because they felt embarrassed. Instead, they
were going to loan sharks who charged crazy high interest rates.

Manappuram took charge and faced this important issue head-on. They came up with a smart
plan to spread the word about gold loans. Instead of just using one famous person for their
ads, they got a bunch of big stars like Akshay Kumar, Mohanlal, Mithun Chakravarty,
Vikram, and Venkatesh to talk about gold loans in different parts of India. For example,
Mohanlal talked to people in Kerala, Akshay Kumar spoke to those in the Hindi-speaking
areas, and Vikram reached out to people in Tamil Nadu. This campaign really helped the gold
loan industry grow, and everyone involved in the business saw the benefits.

OWNERSHIP

Manappuram Finance Ltd. is a company that is run by a professional team led by Shri V.P.
Nandakumar, who owns about 35% of the company. Other Indian and foreign private equity
funds also own a big chunk of the company, while the rest is owned by the public. You can
buy and sell shares of the company on the BSE and NSE stock exchanges. The company is
managed by a Board of ten directors, with Shri Shailesh Mehhta as the Chairman. Shri Mehta
is the founder of the Shailesh J. Mehta School of Management at IIT Bombay. Shri V.P.
Nandakumar is the MD & CEO of the company. He has received awards for his achievements
in the business world, including being named one of the Top 40 CEOs in the BSFI sector by
Business Today magazine. He was also nominated for the CNBC Asia Business Leader
Award in 2016. Shri V.P. Nandakumar was honoured with the Hurun India’s award for his
outstanding accomplishments in business and received The Hurun Industry Achievement
Award 2022 in Mumbai on 2nd February 2023.

CORPORATE SOCIAL RESPONSIBILITY (CSR) REDEFINED

The company not only focuses on making money, but also cares about helping the
community. They started the Manappuram Foundation in 2009 to do good things for people.

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A STUDY ON PERSONAL LOAN IN MANAPPURAM FINANCE LIMITED

One of their big projects is giving free health insurance to 20,000 families who don't have a
lot of money. This means they can go to the doctor and get treatment without having to pay.
It's a really cool way to help out those who need it most. The Manappuram Foundation
created the Manappuram Academy for Professional Education to help smart kids from
families with less money get free coaching for cool jobs like becoming a CA/CS/ICWA. They
even won a special award at the Golden Peacock Awards for being awesome at giving back to
the community in 2014.

RECENT DIVERSIFICATION

Manappuram used to only focus on giving out gold loans, which was a risky move because if
the gold market went down, they could lose a lot of money. The people in charge of making
sure companies follow the rules in India were worried about this risk. So, Manappuram
decided to start offering other types of loans too.

In the past six years, they started giving out loans for things like buying cars, houses, and
helping small businesses. They even bought a company that gives out small loans to people
who need them. Now, after nine years, they have over Rs. 101.40 billion in loans from these
new businesses. The other new businesses, like loans for buying cars and houses, now make
up over Rs. 40.08 billion of their total loans, which is about Rs. 370.86 billion. So, now only
44 percent of their business comes from giving out gold loans.

https://www.manappuram.com/overview-company

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE