Total No. of Questions—5] [Total No.

of Printed Pages—2

Seat
No. [5516]-202
B.B.A. (Sem. II) EXAMINATION, 2019
202 : PRINCIPLES OF MARKETING
(2013 PATTERN)
Time : Three Hours Maximum Marks : 80
N.B. :— (i) All questions are compulsory.
(ii) Figures to the right indicate full marks.

1. (a) Define Marketing. What are the various approaches to the

study of marketing ? [15]
Or
(b) Define Marketing. Explain advantages and limitations of
Marketing. [15]

2. (a) Define Services. Give classification of services and elaborate

different services offered in the consumer market. [15]
Or
(b) Define Rural Marketing. Explain the features of Rural
marketing. [15]

3. (a) What is Market Segmentation ? Explain the basis of segmenting

consumers as well as industrial market in detail. [15]
Or
(b) Define Marketing Research. Explain the scope of marketing
research. [15]

P.T.O.
4. (a) Define Price. Explain various factors influencing pricing. [15]
Or
(b) What do you mean by an Advertising Media ? What are the
factors affecting selection of an AD media. [15]

5. Write short notes on (any four) : [20]

(a) Objectives of marketing
(b) Green marketing
(c) Importance of pricing
(d) Types of marketing channels
(e) Differential marketing
(f) Need for MIS.

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