PRODUCT BREAKDOWN

By- Azad Jagtap

About Groww
Groww is an investment platform that offers a new way of investing money with Values & Principles
stockbroking and direct mutual funds. The platform provides insights about mutual Customers First Approach - All the decisions are
funds, systematic investment planning, equity-linked savings, and everything from centered around the users need and convenienc
the personal finance world.
Simple & Easy to Use - Keeping UI and userflow
Which helps new investors make investing simple by maintaining a simplified user easy and friction-les
interface to make investing easy, accessible, transparent, and paperless, enabling Honesty & Integrity - Groww wants their users to
users to invest in mutual funds and stocks without any hassles.

be fully be aware of everthing related to their

investments

Mission Statement:

"Groww is on a mission to democratize access to financial services for millions

of Indians responsibly. We are a customer-first company. "

COMPETITORS

The market cap of all

Indian stocks combined is
STATS
$2.15 trillion. But most of
this investment is owned
by few HNIs.

SWOT Analysis

STRENGTH WEAKNESS

Reducing Cos Competitio

Low Cost Tradin Limited Service

Marketing Strateg Lack of knowledge by user

Funding and Support Research & Developmen

Customer Services

S W

O T
OPPORTUNITY THREAT

Increasing Customer Bas Digital Fraud

Online IP Foreign firm

Awarnes Bearish Marke

Digital Gol Online substitute

Bullish Market Government Inverventions

USER PERSONA
Smartly diversifying the investments and
Personality
keeping track of all of them is a daunting Introvert Extrovert
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task.
Thinking Feeling
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Motivations Assertive
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Turbulent

Maya want to become financially independent and have a Not Confident Confident

Maya Kapoor diversified portfolio, willing to take risk and explore new financial
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opportunities e nical Skills

Software Engineer T ch
Goals Internet
About Invest in short term fixed deposits to save mone
Learn finance and investing to smartly earn high interes Social Networks
26 B. Tech Get familiar about daily market financial news quickl
Invest in Mutual Funds and Stock
Pune Female Start SIP’s early for better financial planning General Financie Knowledge
GenZ Single Easy and Hassle fee solution for all her financial needs
Pain Points Financial Expertise

Meticulous Assertive Energetic Doesn’t have much knowledge on the bank processes
Never opened any Fixed deposit with any ban
Helpful Creative Tech Savvy Wants to invest in Fixed deposits without any bank hassle O h t er Apps Used Frequently
Want to learn finance and daily happenings in crisp format
Limited time available for managing finances
FEATURE - FINSHOTS According to a survey conducted among 200+ people,
Common page for general and personalised - Finshot
nearly 75% of respondents of the age group 18-27,
opened a demat account because their friends/
Summary Text colleagues yvere doing the same.

My Market News My Market News

But when asked if they feel confident about the
Review personalised Get all the daily crisp Review personalised Get all the daily crisp knowledge that they possess regarding mutual funds,
stocks, banking, a whopping 55% of them denied.
news for your portfolio news updates news for your portfolio news updates

General News #1 Get all the daily crisp news updates

Investing is top of mind with 86% of them interested in
Personalised News #1 investing, but nearly half (45%) haven't invested
because they don't feel confident or don't know how to
get started. (source)

User Specific News -

Specified to his/her This shows that there is a need of features like Finshot.

portfolio
Benefit of Finshot
Saves time for use
User gains confidence and invest mor
Get all the daily crisp news updates
User is more aware and knowledgable to make
decisions on his own - leading to less unaware and
hype investments which turns out a bad experience
Finshots Finshots

for customer
Link General News Scrollable PDF Provides insights to user for portfolio management
FEATURE - DEVELOPED FIXED DEPOSITE
Apart from FD being one of the safest investment option it provides many other
benefits which are unparallel to other investment options.

Thus, Fixed Income is the most prominent investment choice for many elder
people as well as the GenZ crowd.

80C Income Tax High Interest Rates Loan against FD Guaranteed Returns Deposit Insurance
Deductions to Senior Citizen of Rs. 5 lakh

There is a huge number of people who invest in FD. But with all the tiring bank
Easy Process to Open FD
processes and the long forms make the process even more horrible. On top of
that fewer offering of FD makes it more hard for user to make the right choice.

Bring the whole process on the platform of Groww to make FD investments

easy & efficient will solve a currently existing problem in India’s finance sector

Selected Tenure & Interest

Rate
Benefits of Developed Fixed Deposit
Provide a more wholesome and inclusive set of offerin
Easing the tiring process for users with the help of Groww ap Chosen Bank
Can provide a specially negotiated interet rates, tenure, penaulties to users
CUSTOMER JOURNEY MAP SOLUTION
SOLUTION
1: DEVELOPED FIXED DEPOSIT SECTION

2: EASY TO CONSUME & CRISP NEWS - FINSHOTS

ACTION Open Groww Action 2 Action 3 Action 4 Action 5 Action 6

Tasks
Task Task Task Task Task
A) Invest money in FD
To invest money in FD Finalize suitable F Checkout successfully To get an overview of To get updates and
without any hassel
Search for bank giving Finalize suitable amount after booking the FD current market and new recheck users portfolio
USER GOAL B) Analyse daily crisp news

to get sense of market and

high ROI and having good

ratings
and tenure Reverify users portfolio
wrt to current market
investment condition

Actio Actio Actio Actio Actio Action

Launch the app/website

Go to FD section in the Click on selected bank to Enter the amoun Open Finshot Section
A) Read daily news

USER ACTION A) Go to FD section

B) Go to Finshot Section
app/websit
Check & compare FD rates

proceed with FD bookin

Pick suitable tenure
Add nomine
Pay through UPI or
A) Go to News

B) Go to My Market
B) Get quick overview of
where your portfolio is
netbanking headed in My Market

User emotions User emotions User emotions User emotions User emotions User emotions
Only few banks available Less details available on More tenure variaty and User feels eager to know
currently
FD and about the bank
options needed the updates on markets
EMOTION
User feels empowered
and confident to make
concious investments

Onboard more banks and
streamline the process for
OPPORTUNITY each bank
Provide more details to
the user about bank and
tenure and other penalties
Bank should be pursued
to provide short term FD
tenur
Penalties can be reduced
News section for daily
general crisp news and
updates
My Market is for
personalised news
Easy to digest and crisp
content on his/her
portfolio stock, mutual
fund, FD, bank or industry
news - personalised
METRICS TO TRACK AND SUCCESS
DEVELOPED FIXED DEPOSIT
A more developed fixed deposit page with variety of offering with
respect to tenure, banks, interest rates, penalties, etc would increase
the number of app users and UPI transaction amounts.
FINSHOT
Feature like finshot would provide become a go to section on Groww
app as it would not only have a newsletter touch to it but also a

funnel attached to it which will bring back users to buy/sell page of

stocks.

Key Metrics to Track

Number of visits on FD Sectio Key Metrics to Track
Number of FD and active SIP’ Daily Active Users/Monthly Active User
Daily Active Users/Monthly Active User Average User Activity on App and Finshot Pag
Number of DEMAT accoun Click through rat
Conversion rate & Retention rate

Retention rat
Number of app users

Retention rate will increased as there are more number of banks on

the FD section and more variety.

All the nmertics will be correlated positively and will show a growth
post feature roll-out which will mark as the success of the feature
As Groww will be providing a easy cash out process so number of
closed FD or Value of Penalties imposed could be something we
could track.