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BG4S3REEME (political and legal environment) REM TER WTA AE, ROR VLE RATAN / AT AL Cownership) , FFARR RAT TEHET EH. fin: APSR AS BURATI BRETT REE, WH) RR SS ABTA STE, 7. SMS BEG (culture and language environment) RG AR GREET eS AR A BE CML OC EU EE SH, Dat A SUS Tha SMe AES WE, TPA Ae PIN: TAR A et DRAB SCA TE Aa) ICE WER HEE BERRY (LRSM RAS) , eat ALAR FAS EAL GA TH 3 SOE IB 38 Qausist Gm 2.5 Pee (Business Cycle) iB Me OT J 2 OR (prosperity) , #838 (recession) , j#f4% ( depression ) 453K ( recovery ) DAN BREL. EU ABR ROURKE, BBE ABUL, BHU HRA #3 (GDP) aya] 18 Ua FER AGEBCR IMB EEE. (ELEY LS A rb IE. RE PERMA ALT. HTT ARETE. VERE TEER PAK PBL FORDE, (RRS SATE, TABU AL ACA” IAL to IN, HRA TH, PA. FERRI ARE, HALL “SERA” ATTA fi. AMET ae JB SR ORME. IY, ARMIN TE, SMR a Fe. Pan AAI OLEAN aK. BRAK. MALARBH MAM, RAMSAR, As, TRE, APSARA TE. HA 39 2.6 MLM RRS (Business Development Trends) SOLAR, MOLAR AME 1. EERE (globalisation) BREIL BHR NIUE. CS TEBE, DAR IRS Be, Tha EE FS PRALLE4% (globalised operations) . #57 84st AM. PRAM, WSR ERE ROL AN: FLEVEY Lewre, Bonia shh ie Por bt Se FUMIE F, ARREST Bio Base 2. BFK SMA (elecironisation and digitisation) WG AE RI EC. AA 3 ANETTA, Bk, ERE FH. PMN: MFG. ULTRA LL FEF TW HR TALI, PAR CHL 12 Yt TUS PS WS Gi 2s EL MRC RAR E.R A Cdigital product) iG Th. Beecher i CUD: HARE. BLIP ) Asa TSE | SRE, DPE tri Ba TOD SH PRT BE 20 Bm 2 A 3. SFSTHR (innovation, research and development) PERLITE, AA OUT SPORE? TP ah DUAL A, PR, NaN ETWL, (SISSY ) HH 4, SRL (green business) HEELS A Pe PS PE. VERA, PR AE. BRT. BROGAE TS. AW: TERE, Fret eAL Beth Bedard. 40 @aus7st Ga exp DAF BAR, BEALE GHAR K 15 FH AME? yep 1, WLR / BAA AG, HARM ARV ALS AH Et AMS BIEAH DFE, AFP REAM AeA, HAM. We, oT, AR. DASHA HOM . AHR BD BASHA SE AHMAR 4, MHRBARGERRY AM: RM KBMS, fet, BRAM RTPA CD, RRB TH, AT AMEL AM, Bh RR MRT PRY. AM SMARG MAAR WRU RD, RAAAMNAERSAFHRE, URHBKAZA Sm, 6. FRRAAM, FRTDSARGP S/S, VREUPER/ FH. & FaTMMsF, PRAY, BaP, 7. MRSA RAN AS ERIE AM 8. TAMREP MRA REE, ARE 9, HAL, HLH RAR SS MMR A. 10. RHR A HH ERA w 41 - WLRGs RAT RB - MUA LRMRAGHEARE, View BMA TH BAP, Bs TER, eh, HM, OS. RM, RTH SH, HAHA teh, EE, ERA WHET RAMS, MDL ORAWRAHARTR Heit | RERSAAKRARRES, WR, ERE BABE YA AR. Bl He, BLERGARB SME RMIAL I» . FLAPMAAORAALA, WAAMMAA HW, ARRGARHTA, EERF ARR. BR 8, AM. HLS, Hit, KA. - WLATHRAMMER, RUARERAUY, VREPBERR HL RES, RAR, tk, WD. AR, ATER, ts AR UBS SHR, LiMbRHRRRMASERZ . MR / ALA / BEAM, GTR: RR RR, HHS Rt. BRM URAL T Se, BTC MR, OSA, RET 42 Omsist Gi RW FRA —— (Sunway Hotels & Resorts ) eA-RASRA, R PUG RAT ET OAT eR Ae CU Nations Sustainable Development Goals / UNSDGs ) , $3634 5 KX, AP RGF w Lie, SRERTHRARRA OT EBACE FONE AD RAR BK TH ERRAM BRE RRA LF ER RD, ERAT HEARBAT SRO E, RH RAMA ARR PE MISH THRERBNAS, Bier E TRAN, AH PE ARR AAAS RE IFHD ETE HE, 43 PASR—; PRE Ae RAT ARAM P RAR (Central Bank) RB AHL KARAT (Bank Negara Malaysia) , KELAMAMPS SUSE SAH, AAR RSE ARS FR. HL, PRIM TAR: ATH (OR) HSE PS B, RRSRHAR RE, ABUTIRT, ARI. ‘ GRELARRTMEROAM RE Sr ikeplty ©4648 4714 & (banking system ) 4242447 4>4k4UH (non-bank financial institution ) SRT A 46 BILGE (commercial bank ) . #494247 (investment bank ) 4. AARAT SHAM 138 fe AREA ( Employees Provident Fund ) , Rea 3] (insurance company ) 4 44 Aw Domestic Trade SURE, (Ree: i canal © ik 48S AEA ORNS, RATS AA, OAT SHS ARAL. CORBA AOR, SUMLAEMRA, © HY) APRS Thi tm ES, OAL ALA EME. CRADRHR, BASRRALH, ORMHKER, SMRM MRA, ORCS ARES BR — PH, TEA KRAB (Walmart) 035A Wi8 + KAT ( Sam Walton ) @ tA2s aE PARP aay! ABLES A otbR, MRR A. My REL 3.1 DEIR (Distribution Channels) EMF Sh AREA AHA YS A he, PRL A MIA RAGAR IMMA ME a A Be? TR REGARD, WBA SHAE. 47 Seif] (distribution ) ARLE / TE MMT RIMES % (producer ) FBR / TARA (consumer) WE. RAE PHAM, FO SMH 4% / BLAM (distribution channels ) . HEP AEP, PHM: AA ETT. BR A SPM th, VER ORM ABO (end-user) , BAZ, TAME BENS AE ARE EMBL PAE / ETA, APR Ae SMITE, EEA PLA: rt ——— ARE are —=> S85 — HRS sre > Ej ——> ARS are 1a Fh —— HRS are ——= (hh = S65 —— Hee DE TGMAE BYE GZ, MA HR EG ey HE Bok IATA TP. Gla: RATT RRA A ball be nee Sie hh. Le SF AE Ha AR —. FRIES (atiddteman) FTV / TA Be Sg Ae oP aD De a BE PE PSY BG Ko ABE AL, CEPA BH TLS ODA ARG, EE CEG, SYP TT A) iy MP TRA AGT RET BBR ECE BIA SRSA PALS BA eA TA Be 5 Ad eC aR BIE aL HELE RUE GETS RA 1. SER (retailer) PAG TYEE BEE SEA EA Ra ETE IR BRA PAG EER PEELE ZORT ty, BEML TET De a RUPIAH MM BR AT (Bconsave ) Pieri th, FM UMER SETA, Aue a RAR WY, AEE ATG VARIN ERAS. Ti) EAE ALS SEL AG, POH RTA RUNS RRS, RWC), ME» 48 @ =23 Gam A Sew 2. HEBER (wholesaler) HU A GSA TF A IRIE BD, RLM EERE ATP TE. ALAA ERB, RMB. RWC RM Se aT BR, FPR TTA, RHE fy etl A, HEA SEEGER TH SATE A ARON AS, AE FRACS ANB, m2 ite 3. RIBR (ageni) BP CT AAT PAE — AAR IAT FES BT KR, VCS Ay A, PRAM TIN (after-sale service) , UAE S472 HES Pak T1934 (brand ) SETIPEIC MET ART ilar ARY 49

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