ARTÍCULO 1: IS YOUR EM STRATEGY LOCAL ENOUGH?

1. According to the article the “one-size-fits-all” approach:

a) Refers to a multidomestic strategy.
b) Is considered a Global Strategy.
c) Refers to a Glocal strategy.
d) Remains the best approach to these markets (China, India…)
2. According to Mckinsey´s Article “IS YOUR EM STRATEGY LOCAL ENOUGH” is a good tip for Brazil:
a) To target Sao Paulo city and state.
b) To concentrate in Modern-Format Stores for the northeast.
c) To target the populous northeast
d) To concentrate in Third-Party Networks for the south.
3. According to Mckinsey´s Article “IS YOUR EM STRATEGY LOCAL ENOUGH”, cluster concentration:
a) Requires a complex supply chain.
b) Brings the opportunity to exploit scale and network effects.
c) Requires high efforts only at the reach of large multinationals.
d) Makes a reasonable approach for small and Medium Enterprises.
4. What is not true according to Mckinsey´s Article?
a) Multinationals must concentrate resources on their most promising…
b) A city cluster approach is suggested for China.
c) Expanding across clusters is a well suggested strategy in china.
d) Prioritizing clusters and sequencing their order is suggested in China
5. According to the article multinationals:
a) Should start by targeting first China, then India and finally Brazil.
b) Should focus now to India since China is Becoming saturated.
c) Brazil will Offer more opportunities than China and India in the future.
d) Should design “winning strategies for every single market”.
6. According to the article:
a) China has 22 distinct city clusters
b) India has 6 major urban clusters
c) Brazil has 2 large clusters one in the south and another in the northeast
d) None of the above
7. The main statement of the article is:
a) The uniqueness of China requires a one-size-fits-all approach strategy.
b) India and Brazil can follow a one-size-fits-all approach but not China.
c) India, China and Brazil defy any one-size-fits-all approach
d) China, India and Brazil require a one-size-fits-all approach
8. According to the Article, it is NOT a good advice when designing a city cluster strategy for India:
a) Follow a hub-and-spoke approach to optimize supply chains
b) Target all country states and major towns
c) Focus on a handful of states
d) Follow a cost-effective market coverage
ARTICLE 3: UNDERSTANDING THE ARAB CONSUMER

1. One of the main points of the Article is the:

a) Islam affects business more in high populated Muslim countries as Indonesia
b) Arab markets are a promising region although still not very large
c) Existence of a growing middle-class seeking modernity and religion as well
d) Arab world is an unstable, chaotic and a closed region for foreign business

2. What is NOT true according to the article:

a) Arab nations aren´t different from Brazil India and China two decades ago.
b) The influence of religion is slightly fading in the Arab business world.
c) Islam and Arab culture are intertwined.
d) Arabs respect Western brands if they don´t conflict with their values.

3. According to the article:

a) In Saudi Arabia firms must briefly shut down three times a day for Zakat.
b) Zakat requires that Muslims donate 2,5% of their wealth every year.
c) Governments oversee, collect and control the Zakat.
d) Foreigners are also obliged to Zakat.

4. During the Hajj, companies in Mecca, Medina and Jeddah:

a) Are highly limited in their businesses because of religious celebrations.
b) Are not affected since pilgrimage is an all year long event.
c) Are allowed to sell only a limited amount of products to pilgrims.
d) Have their highest sales peak of the year.

5. For the Muslims, the Sawn is:

a) A donation of their 2,5% of their wealth every year.
b) A great opportunity to use it as a test lab for the Arab Market.
c) The fasting during daylight hours in the month of Ramadan
d) All of the above

6. In order to understand the Arab consumer:

a) You must develop special negotiation skills to deal with them
b) You must target the high-level class first
c) You must understand the Five Pillars of Islam
d) None of the above is valid

7. What is NOT true according to the article:

a) Advertising with religious overtones usually works if properly conducted.
b) Foreign companies should avoid anything that could be offensive to Islam.
c) Arabs respect Western brands if they do not conflict with their values.
d) Islam and Arab culture are intertwined.
 8. The period of Ramadan is spiritual and:
a) Sales go down dramatically during this period of fasting.
b) Offers good business opportunities for companies.
c) Companies should avoid doing businesses during this month.
d) Foreigners are not exempted from religious obligations.

9. About Hajj to Mecca is true that:

a) Is a great opportunity to use it as a test lab for the Arab Market.
b) Muslims are obliged to go at least once in lifetime to Mecca.
c) There is yearly burst in the city filled with pilgrims from all the world.
d) All of the above.

10. The Salah represents:

a) The repetition of a unit of actions and words 5 times a day.
b) A boost in consumption for some products comparable to Christmass
c) An opportunity for western NGO´s to do business
d) All of the above

11. One of the main points of the article is:

a) Arab markets all together are a promising region although not very large.
b) Arab world is an unstable, chaotic and a closed region for foreign business.
c) Islam affects business more in populated Muslim countries such as Indonesia
d) Existence of a growing middle class that seeks modernity and religion.

ARTÍCULO 6: HOW GLOBAL BRANDS COMPETE

1. According to the article, the country-of-origin associations of the brand are:
a) Still much more important that the perception of brand globalness.
b) Very important for global brand strategies
c) Equally important compared to the brands global stature
d) Still important but less than the perception of brand globalness
2. According to the article, among the 3 dimensions of global brands. Which one is the most
important for the brand preference.
a) Global myth.
b) Social responsibility.
c) Quality signal.
d) All three have equal value for brand preference.
3. According to the article, among which consumers the global dimensions of global brand were
the less consumer impact…
a) Among US consumers
b) Among French consumers.
c) Among Brazilian consumers.
d) Among Spanish costumers.
4. According to the article and its survey, antiglobal consumers are those that:
a) Do not believe multinationals deliver higher quality goods.
b) Dislike brands that preach American values.
 c) Prefer local or regional brands and products.
d) All the above.
5. According to the article, global companies and brands should treat Antiglobal consumers:
a) As a group of potential consumers.
b) Only through the support of ONG´s
c) In the same or similar way as Global Agnostics
d) As an irrelevant segment, as they do not represent a substantial market.
6. According to the article, look to global brands as symbols of:
a) A western lifestyle and culture.
b) An imaginative global identity.
c) An American myth
d) All the above.
7. According to the article, it was found that anti-american sentiments around the world:
a) Have a great impact only in some well-known brands
b) Was only important in the Arab countries.
c) Do not affect too much the positioning of US global brands
d) Do negatively affect the positioning of US Global Brands
8. According to the article, one major challenge and responsibility for global brands:
a) Is to foster the Glocal strategy
b) Is to manage the negative perceptions about transnational companies.
c) Is to reinforce their myths in emerging countries.
d) All the above