INTRODUCTION

Stories are everywhere. When we experience a particular event that attracts our brain or emotion,
the next thing we will most likely do is to tell the stories to others. It is the same when we encounter
a story that leaves us a meaningful impression. We will reflect and re-tell the story again and again
considering “stories are what we do to make sense of the world” (Lambert 2013, 6). Humans are
“perpetual storytellers” (2013, 6). As we grew up, we were unconsciously learning things
through our environment. We were unconsciously reviewing and rehearsing how to tell a
story until it becomes inveterated to
However, storytelling is not an individual act. It requires other people to listen and interpret
meanings. Jenkins (2006, 26) argues that the rise of media convergence finally allows a new
model of reception, where the meanings of a story is being constructed collectively rather
than individually.