APCYS 4.0_[GRI Coop Rural Bazaar] Business Plan Overview GRI Coop Rural Bazaar A. Business and Social Impact Plans Mission Statement: GRI Coop Rural Bazaar will be an eye opener for the students of cooperation to understand the coneept of cooperation and to learn the nuances of cooperative business enterprise. The mission is to reduce the gap] between the producers and consumers by ensuring remunerative price to the producers and charging nominal price to the consumers. What is the current social issue(s) that your Coop is trying to solve? ‘The student community particularly the students of cooperation will be aware of the concept of cooperation. The student community will be motivated to initiate ‘startup cooperative entrepreneurial activities’. They| will also come to know the intricacies of a business venture. They will familiarize with purchase] procurement, stock, distribution, funds management, customer handling, etc practically. Initially the GRY Coop Rural Bazaar’s area of operation will be restricted to Dindigul district of Tamil Nadu, India. The district] spread over an area of 6300 Squire Kilo Meters. The district grows plantation crops and fruits, vegetables] spices, flowers and medicinal crops. To some extend its grows rice and millets also. The GRI Coop Rural] Bazaar may try to procure from the farmers and sell through the primary cooperatives in the village level] fair price shops of Public Distribution System and Self Help Groups. This activity would help bridging the supply and demand for these items in the rural area and towns in the district. Describe your Coop’s value proposition. The GRI Coop Rural Bazaar will be a subsidiary of The GRI Staff and Students Cooperative Consume: Stores Ltd. This start-up cooperative enterprise is proposed to run on a technology platform, that is, Mobile| Application namely “Coop Bazaar”. The target customers in the district will be introduced the mobile application and enticed to use it extensively, ‘The requirement of the target customers will be assessed through this application and the items required will be delivered at their door steps. Products and Services Initially the GRI Coop Rural Bazaar will focus on purchase and sale of cooperative products of Tamil Nadu state, The product would include dairy products of Aavin, handloom products of Co-optex, tea products o! INDCOSERVE, masala products of Mangalam Masala, oil products of Arthanaresswara and honey of Marthandam Honey, spices from tribal coops of Kolli hills and other grocessry items from consumer cooperative wholesale stores. The farmers produces namely vegetables, fruits, millets,etc., will be procures through primary cooperatives, Self Help Groups, etc and will be marketed. By this process the requirements of the customers will be met at a nominal cost at their door steps and paid| remunerative price to the farmers. The concept of “farm gate to fork" will be tried to implement in the selected] district through this GRI Coop Rural Bazaar.APCYS 4.0_[GRI Coop Rural Bazaar] Business Plan Overview Rough financial projection Sources of Funds for the project 1. Share capital of the member promoters of the student group +2. Share capital from the GRI Staff & Students’ Cooperative Consumer Stores Ltd. 3. Deposits from Members and Non-Members 4. Loan from the District Central Cooperative Bank, and from the participating Primary] Agricultural Cooperative Credit Societies, NCDC etc Financial Outlay Approximate Monthly Procurement = Rs.1,00,000 (We will try to procure cooperative products on one month credit on wholesale rate) Onan average 10 per cent margin will be fixed ‘Total Sales Revenut Rs.1,10,000 Hope there will be a 20 per cent increase in the procurement and sale. In one year period the sales may raise to Rs. 3 to Rs.4 lakhs. Subsequently, the revenue may also increase and the expected the revenue will be around Rs.40,000 per month, B. Market Briefly assess the competition: Available market: Students and staff of Gandhigram Rural Institute; villages and towns in the vie of the Gandhigram. ‘Target Market: Expanding to towns, cities and villages in the Dindigul district. Further, efforts will be taken to gradually expanding to the entire state of Tamil Nadu. Since the business venture is through mobile application and delivered at the door step, there is a great scope for future growth. Competitors: Private grocery and vegetable shops, primary cooperative consumer stores and the street vendors. Sustainable Competitive Edge: Mobile based application e-business is the present and future trend would help in exploiting the existing distribution network ie primary cooperatives, Self Help Groups, current and old students from the area. Marketing Plan: Share with us your result statement with qualitative and quantitative goals. The GRI Coop Rural Bazaar will be depending on the technology platform. Mostly business will be done| through online. In this regard an user friendly mobile application will be developed. Marketing Channels i) Direct channel: The product will be delivered through current and old students ii) Intermediaries like primary cooperatives and Self Help Groups iii) A physical store will be established with all the above products at GRI, Gandhigram campus.APCYS 4.0_[GRI Coop Rural Bazaar] Business Plan Overview C. Goals There are 3500 students studying in the GRI, Gandhigram campus. Out of which 150 students are| specializing in cooperation as their major course. Out of the total student community 60 per cent of them} are girls. Further, 80per cent of the students are from rural areas. ‘The students specializing cooperation as the major course will be in forefront and lead the GRI Coop Rural Bazaar. Over a period the GRI Coop Rural Bazaar shall be replicated in the other districts of Tamil Nadu probably| this may be replicated in the other states also as GRI has students from all over the country. As getting a job is a remote chance for the student community, the students may be enticed to become| entrepreneurs. They may be motivated to start this kind of businesses under the cooperative fold. What are your Target Cover the GRI Campus in the first year Second year the business will be extended to cover 50 villages around the GRI Campus. Stage IT Within next two years this will initiative to cover the remaining places of Dindigul District. [Apart from the above targets, the main goal of the business is promotion of cooperatives and their products. Tell us what your plans are if you have USD 10,000 to develop your Coop? © The GRI Coop Bazaar will procure cooperative products throughout the country. That is product mix will be increased. * The GRI Coop Rural Bazaar may try to come out with its own brand of produets for which the Coop] Bazaar will procure in bulk and sell in retail with its brand name. © The Credit Purchase will be reduced, © Credit sales to the worthy loyal customers in a small way. © May try to develop a joint venture with cooperatives in abroad, ‘D. Management ‘As mentioned earlier the GRI Coop Rural Bazaar will function as a separate entity under the GRIStalt and Students Cooperative Consumer Stores Ltd. The Coop Bazaar will be managed by students of Cooperation. The Department of Cooperation, GRI will provide all kinds of technical support to the students who are involved in the cooperative business enterprise. The faculty members will guide, monitor and suggest future course of action for business expansion and development. The faculty will also provide innovative ideas and strategic plan for the sustainability of the Coop Bazaar. The students will be exposed to different start-up businesses to gain lessons for business development. On the whole, the GRI Coop Rural Bazaar will give a lot of business experience. This will be an impetus to the sstudent community at large and students of cooperation in particular to venture into innovative and futuristic entrepreneurial activities. The Governments both at the centre and the state support and ‘motivate the younger generation to come out with innovative start-ups. As India is the youngest country with more youth population, it is an opportunity for the students to start cooperative enterprises at theAPCYS 4.0_[GRI Coop Rural Bazzar] Business Plan Overview young age.Business Model Canvas Team Name @RI COOP SHOP Date of Submission 18/06/2023, Key Partners Key Activities Value Proposition ‘Customer Relationships ‘Customer Segments © Students of 0 ‘The GRI Coop Rural | Olnitially, the GRI | 1 Studonts and staff of Gandhigram Rural | ¢} Target Market: Cooperation Bazear will be a | Coop Rural Bazaar Institute; villages and towns in the vicinity Expanding to towns, Eaucee subsidiary of The GRI } will focus on of the Gandhigram are the main customers cities and villages in “hoe Staff and Students | Purchase and sale of of our store. the Dindigul district. added products ee | ue Periodical opinions will be collected from Rootisy atta 9 Primary cooperatives | Stoves Lid. This start- [of Tamil Nati site the customers to assess their expectations Se which are will to oe cooperative |The farm produces ‘and satisfaction from the services provided Sac copie promote sale of enterprise is proposed | namely vegetables, by the GRI Coop Rural Bazaar. ieee aes products from other |‘ T™monatechnology | gts mitts, ete will nemitanem senives platform, that 8 |S red U Through the mobile application our Bazaar Mobile Application keep in touch with the customers by namely “Coop Bazaar” | ( The target customers informing offers and other information in the district will be needed by the customers Key Resources introduced to the [Channels 1D Share capital contribution] mobile application _| 1 Direct channel: The product will be deliveres Share capital from GRI| and enticed 10 use it Trough cure and 6k cons Staff & Students’ Coop] extensively J Intermediaries like primary cooperatives an Consumer Stores Ltd Self Help Groups Deposits 1 A physical store will be established with all th Loan from the DCCB an above products at GRI, Gandhigram campus. others Cost Structure Revenue Streams 1 Approximate Monthly Procurement = Rs.1,00,000 ‘On an average 10 per cent margin will be fixed (We will try to procure cooperative products on one month credit on] C1 Hope there will be a 20 per cent increase in the procurement and sale. In one year period the wholesale rate) sales may raise to Rs. 3 to Rs4 lakhs, Subsequently, the revenue may also increase and thel expected the revenue will be around Rs.40,000 per month. DECLARATION I certify to the best of my knowledge that the information supplied by me in this form is complete and correct atthe time of completion and understand that the approval of my applicationis subjected to the consideration ofthe organisers. Signature ed AU Date: 18/06/20231 Bazaar al Area of Operation Dindioul District. Tamil Nadu. India Onjectives ‘© To procure products of cooperatives in the state of Tamil Nadu and market the same to the customers of Dindigul District. ‘To develop a mobile application platform integrating all the stakeholders. ‘© To develop an e-business model that could be replicated in the other parts of the state and the country. ‘© To promote cooperative entrepreneurship among the youth, particularly among the students cof cooperation Technology Mobile application platform namely “Coop Bazaar” Products Initially, the GRI Coop Rural Bazaar will focus on purchase and sale of ‘vegetables, fruits, millets, etc will be procured Marketing Plan ‘The GRI Coop Rural Bazaar will be depending on the technology platform, Mostly all business will be done through online, For this purpose, mobile application will be developed. Marketing Channels | i) Direct channel: The product will be delivered through current and old students ii) Intermediaries like primary cooperatives and Self Help Groups sical store will be established with all the above products at GRI, Gandhigram campus. Over a period, the GRI Coop Rural Bazaar shall be replicated in the other districts of Tamil Nadu