Title: The Challenges of Crafting a Marketing Research Paper on Kudler Fine Foods Virtual

Organization

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You can use this sample for research and reference purposes to help create your own paper. Listening
and solving internal worries among employees is very important as it is a show of appreciation. Apart
from the innovation of holding educative parties at Kudler Fine Foods, other methods were
recommended after examinations of research findings. Investment in market research will enable
Kudler Fine Foods achieve the vision of being the premier grocery and gourmet store (Kudler Fine
Foods, 2011). Additionally, the company will develop employee-training programs and leverage new
software systems to reduce food ordering costs and minimize inventory. Job analysis involves the
determination of the skills require to perform a particular job. This is just a sample You can get your
custom paper by one of our expert writers Get custom essay Inadequate members of staff Increased
operation costs, for example electricity and license fees A financial management system that is prone
to errors 3. Communication is the key to the success of any new program. Kudler Fine Foods can
also perform primary research to gain information by monitoring sales levels and amount of
effectiveness of previous company practices. Apart from familiarizing the customer with their
products, Kudler Fine Foods was able to acquaint potential customers to the stores. Most of the
respondents agreed that the products supplied justify the value of their money; however, a good
number of them argued that the pricing was too high for them to afford. Kudler Fine Food Virtual
Organization The kudler fine foods or generally Kudler is a gourmet food market which was
founded by Kathy Kudler. Selling of food is indeed volatile because one has to be very specific to
the tastes and preferences of the clients. Powered by CiteTotal, best essay citation generator. The
firm must engage at strategic planning to clearly define objectives and built a strong internal structure
in order to assess both the internal and external situation to formulate planning, implement the
strategy, evaluate the progress, and make adjustment as necessary to stay on track. The minimum
time our certified writers need to deliver. It ensures that, a produce or a service is targeted to the
right people who need the good or the service. So, the Wine Tasting event like the one, that can be
organized by Kudler Fine Foods will give them the opportunity to taste different wines. Kudler
should also improve the position of the business in the market by viewing it as an oligopoly rather
than a monopoly, which will influence both quality and pricing. Example Of Kudler Fine Foods
Virtual Organization Research Paper. To ensure better pricing, Kudler Fine Foods needs a better
understanding of its customers, competitors, employees among many other factors. The company
will need to carry out additional market research on how to identify potential customers, new
possible markets and new ways of conducting promotions. Marketing research enables an
organization to understand what is going on in the market. When developing this compensation
structure for KFF I took the critical steps of considering internal, external, individual and the
strategic impact. Atkinson, A. (2008). Market case study. Web. Keizer, M. (2009). Supply chain risk
management. Web. Lumbourgh, H. K. (2009). Sample strategic plan. Web. The business can be
classified as a monopoly, oligopoly, or monopolistic structure depending on the point of view. This
therefore enables Kudler Fine Foods to garner a strategic position in the industry as a result of
incorporation of IT in the provision of its products and services (Kudler Fine Foods, 2011). Kudler
Fine Foods is a local gourmet food store situated in San Diego. Members will estimate the
probability of the risk after which risks are analyzed and collected for review and necessary action
Risk Resolution Individuals responsible for carrying out risk mitigation plans performs mitigation
tasks Risk Monitoring The status of each mitigation action is reported to the Risk Officer after a
certain period of time. Consequently, in the baking department, marketing research will aid in
developing of different cakes and in learning the market trends of cake consumption.
For the marketing strategy to succeed, the company has been doing research on their customers in
order to realize success of its marketing projects. It is among the strategies that are used to carry out
market share forecasts. It helps to decide the content of the job in terms of responsibilities.
Ultimately, these actions will increase revenue and reduce expenses. Let us write or edit the research
paper on your topic. Proper utilization of the mentioned product promotion methods may foster the
expansion of Kudler’s market share to large extents. By continuing we’ll assume you’re on board
with our cookie policy. References Armstrong, G and Kotler, P(2009 ). Marketing. An Introduction.
New York: Prentice Hall. The social responsibility of the organization to the community is depicted
since the organization purchases the organic materials from the community members which are later
used in the production process. Leveraging the assets is usually done after accessing the competitors’
way of leveraging their assets so as to have the most desirable way of leveraging the assets (Kerin et
al, 2009). You can use it for research and reference purposes to write your own paper. The new
establishment will have a smaller sitting capacity. The database is updated daily, so anyone can easily
find a relevant essay example. Identification of the needs and wants of the client is a significant task
for an organization, because the high-end gifts are a nice sign for increased customer royalty and
increased sales (Kudler Intranet, 2005). The out-put of this new performance appraisal will help KFF
manage performance and determine pay increases, it will also add to their competitive advantage.
“An effective performance appraisal system can play a crucial role in organizations efforts to gain
competitive advantage. The passage also outlines each of the five forces from Porter's Model,
providing a comprehensive overview. This may be done through carrying out either oral or written
inquiry on a cross-section of the customers. Each department collaborates to implement new
customer-centric initiatives, while improving information management, creating targeted awareness,
and enhancing efficiency. Every store needs to keep the inventory that can be disposed off to the
customers at appropriate time. Kudler foods should therefore interact with the public and allow the
consumers to express themselves. You can use it for research and reference purposes to write your
own paper. The end state and goal is to increase the overall cash flow. In 2007, the percentage of
discontented customers increased to 36 percent. Consequently, additional market research is needed
on ways of improving the management team in the organization. It is necessary for the organization
to identify the service components that its clients desire. It needs to integrate modern technology
with its operations to enable it reach out to many people through the internet and thus increase its
market base. Market research identifies the characteristics of the targeted markets and assists in
shaping the strategy of a company to expand. This data-based information helps with quick decision-
making and assists in developing strategies to gain a competitive advantage over prospective
competitors. Kudler may consider historic inventory control strategies and merchandise management
in order to deal with the inventory control for most of the products. These competitors are larger
than KFF in every aspect of the business; more employees, stores, sales and revenue.
The objectives of KFF system are to have one appraisal that can be utilized for the three different
position levels within the organization. By conducting marketing research, Kudler would make wise
decisions because the organization will refer to the findings of the research. This will help identify
potential future developments in the market and actions that competitors may take. A number of data
collection techniques that exist in a market research include qualitative and quantitative methods. It
is necessary for the organization to identify the service components that its clients desire. Example
Of Kudler Fine Foods Virtual Organization Research Paper. Thus, competitive intelligence is
important for the company to make use of its findings in research. We will write a custom essay on
your topic a custom Research Paper on Kudler Fine Foods: Incorporating Strategic Thinking 808
writers online Learn More This will involve looking at the various strategies that have been designed
for the organization to meet its mission and vision and deciding the best strategy to be used to make
Kudler more competitive in the Food provider industry. You can use them for inspiration, an insight
into a particular topic, a handy source of reference, or even just as a template of a certain type of
paper. This is elaborated in its Social Responsibility statement where it is depicted that the
organization uses organic products and does not use inorganic products during its production
process. Firstly, the organization uses the freshest ingredients to make their dishes and products.
Kudler Fine Foods will benefit from market research since the company intends to expand its
services. The company implemented corrective measures based on the results of research on general
customer population. The departments include but not inclined to: sales and marketing, finance,
customer care, research and development, production, catering among others. In order to reduce this,
the company has to train its workforce to be able to fit in every department. By focusing on offering
high end catering services to weddings and business functions will ensure that Kudler can be able to
earn an extra income thereby enhancing its infrastructure. So, the Wine Tasting event like the one,
that can be organized by Kudler Fine Foods will give them the opportunity to taste different wines.
My compensation plan conveys growth to employees with the minimum and maximum pay range for
each position employees can grow into their positions as well as seek promotion. You can use it for
research and reference purposes to write your own paper. The idea of outside catering also needs to
be embedded in the vision statement to highlight Kudler Fine Foods’ prowess in providing outside
catering services. This will increase the operation cost especially because of the cost of maintaining
the technology. You can use them for inspiration, an insight into a particular topic, a handy source of
reference, or even just as a template of a certain type of paper. Adobe Express Go from Adobe
Express creation to Issuu publication. The employees of Kudler Fine Foods share a familial
relationship. In reference to the strategic plan, the organization intends to expand and cover the
entire southern California (Phoenix, 2010). Each department collaborates to implement new
customer-centric initiatives, while improving information management, creating targeted awareness,
and enhancing efficiency. Threats Market is very sensitive to price fluctuations New competition in
the market from new establishments Lack of enough experienced staff Market analysis Improvement
of Kudler Fine Foods’ stores is included in the plan for expansion and restructuring of the company
to deal with the competition in the market. In order to successfully capture customers’ preferences
and needs, a market analysis will be carried out for a period of two months. For the company to
outdo its competitors, its research and planned solutions to marketing problems must be kept as
intelligence information. There is therefore need to research on ways that the organization can expand
its management team without necessarily diluting the ownership of the organization (Kudler Fine
Foods, 2003).
We will write a custom essay specifically for you Get your first paper with 15% OFF Learn More If
competitors get information regarding the strategies that Kudler fine foods is intending to implement,
a war for customers and customer loyalty could ensue. The information may eventually help them to
develop marketing strategies and tactics that may help in increasing sales. Kudler Fine Foods must
add some more features to boost their sales and programs to develop brand loyalty must also be
introduced. These delicacies give customers excellent meat, bread, seafood, and wine. This will
involve the review of Strengths, Weaknesses, Opportunities and Threats in the industry within which
the firm is operating within. Therefore, Kudler Fine Foods must attend to each complaint to ensure
that customers are satisfied with the products and services offered. In this proposal, we will outline
the corporate culture and analyze the organizational structure. The WBS is a hierarchical list that
defines the major elements of the project plan while the Gantt chart represents the timing of tasks
that are required to finish a project (Russell, 2010). Markets are also inefficient as the price given is
higher than marginal cost. You can use them for inspiration, an insight into a particular topic, a
handy source of reference, or even just as a template of a certain type of paper. The company aims to
expand its services through high-end parties, enhance operational efficiency through employee
training and software, and lengthen the customer purchase cycle by implementing a frequent shopper
program. Additional research is necessary for revealing if Kudler stocks appropriate combination of
each commodity (Kudler Intranet, 2005). Since Kudler Fine Foods is serving a niche market, it is
prone to face direct as well as indirect competition from external sources. The firm's profit
maximizing output is less than the output associated with minimum average cost. Differentiating
Between Market Structures Table According to the expansion intentions of the food stores and the
pricing policy, the best market structure for the business is an oligopoly market structure. It
encompasses identifying target customers, determining product selling locations, and recognizing
market trends. However, additional research clarifies the demand for various services. The skill sets
for the organization evolve and become more important and valuable. Ultimately, competitive
intelligence will contribute to increasing market share and enhancing customer satisfaction for
Kudler Fine Foods. Her vision was to create one store that would stock a wide selection of the
freshest ingredients as well as all the tools a gourmet cook could ever want. This is because this
structure offers the business the opportunity for setting its own prices, while the elasticity
characterizing it can allow the sole expansion of the business. These methods are a little more
complex they also have the potential to create bias while evaluating an employee’s performance.
Kudler Fine Foods should keep track of the actions of the Federal government of Canada since they
are responsible for international relations. These wine drinkers can also be enticed to try the new
offerings from Kudler Fine Foods through the Wine Tasting event in a group mode with their friend
and relatives. Survey responses suggest that Kudler customers would prefer a larger range of
products in the stores at more competitive prices. Here, the issue is to close this non profit making
branch. Marketing Research kudler fine foods: Virtual Organization (College) kudler fine foods:
Virtual Organization Introduction Regardless of the size or structure of the business, marketing is an
important tool for every organization. Material Differentiating Between Market Structures. Kudler
Fine Foods is not an exception in undertaking market research; they have taken this initiative to help
in its growth. He oversees the preparation of financial statements, reports, accurate records of
receipts and expenditures, general ledgers, consolidated results, and other related tasks within his
area of responsibility.
By effectively managing performance managers can correct deficient behavior, reward, and recognize
becoming performance and behavior. One of the additional methods that the company can use to
conduct market research is the use of internet. Consequently, the organization neither uses
unnecessary preservatives in its products, nor does it use bleached flour in its bakery. More Features
Connections Canva Create professional content with Canva, including presentations, catalogs, and
more. Job design is made up of two approaches; job-based approach and skill-based approach.
Developing a sound strategic plan gives the company a direction for the present and future. For the
marketing strategy to succeed, the company has been doing research on their customers in order to
realize success of its marketing projects. By utilizing marketing strategy and conducting research,
Kudler Fine Foods has the potential to improve as a company. This analysis will help in the drafting
of new company values and aligning the same with the new vision, mission, objectives and goals as
mapped out in the company’s strategic plan (Keizer, 2009). Kudler Fine Foods Strategic
Recommendation The strategic alternatives outlined for the business strategic plan are meant to gear
the company towards achieving economic and market growth. Leveraging the assets is usually done
after accessing the competitors’ way of leveraging their assets so as to have the most desirable way
of leveraging the assets (Kerin et al, 2009). Since the people have very busy lives today, the always
look for convenience for themselves and for this, they are also willing to pay a price to avail it.
Effective performance appraisals can provide accurate assessments of employee productivity and
quality of work and motivate employees to higher levels of performance by giving the employee’s
helpful feedback” (Allan, p. 1, 1994). In addition this method will also allow the organization to
give importance to each competency or skill. Stephens is the Finance and Accounting Director,
Reynolds is the Store Operations Director, and Wagner is the Administration and Human Resources
Director.In his role, Harvey Stephens is responsible for leading and managing finance and
accounting activities. This will require additional funding for this venture as well as purchasing
cooking equipment to be used by the students (Kudler Fine Foods Portal, 2009). Their new strategy
is aimed at increasing customer service while increasing revenues, being more efficient, and reducing
costs. Knowledge on what the competitors’ strategy is important as it allows an organization
develops even better strategies that would lead to the organization success. The use of any parts of
the work without proper citation is forbidden. This is in addition to ensuring that the customers are
being served effectively and efficiently (Atkinson, 2008). The cooking classes will ensure that the
company is able to solidify its relationship with its current customers while at the same time
establishing relationships with new clients. The minimum time our certified writers need to deliver.
The store is composed of goods that are perishable with short shelf life. Clients have the alternative
to special order products and this will require Kudler Fine Foods to evaluate the turnover rates of the
products. It is withal, committed towards expanding its products with the aim of increasing its
market share. There is need for additional market research on strategies to increase the sale of
perishable commodities. We will write a custom essay specifically for you Get your first paper with
15% OFF Learn More Kerin, R. This opportunity was sired following a discover that she could not
get all her cooking ingredients in one store and this decided to open a gourmet store that would meet
the niche needs of the consumers. It was during her trips after a corporate life that she took the risk
of developing the first Kudler Fine Foods following discovery of an opportunity that she could
exploit. In addition, the culture of stereotyping the customers could be avoided. The market structure
will however affect the firm negatively in the sense that elasticity will lead to price discrimination,
which will keep off competition.
The out-put of this new performance appraisal will help KFF manage performance and determine
pay increases, it will also add to their competitive advantage. “An effective performance appraisal
system can play a crucial role in organizations efforts to gain competitive advantage. The current
marketing strategy of Kudler has identified programs that prioritize high-end products and services,
including specialty cooking clinics and a frequent shopper program for high-end customers. Work
motivation will also foster friendship between the management and the employees. It will also
include gauging the perception of new services, for example outsourcing to a different company the
mid morning catering services. Every store needs to keep the inventory that can be disposed off to
the customers at appropriate time. It contains thousands of paper examples on a wide variety of
topics, all donated by helpful students. This analysis will help in the drafting of new company values
and aligning the same with the new vision, mission, objectives and goals as mapped out in the
company’s strategic plan (Keizer, 2009). This is because this structure offers the business the
opportunity for setting its own prices, while the elasticity characterizing it can allow the sole
expansion of the business. In this case, the motivated employees will serve the clients warmly and
open heartedly. The minimum time our certified writers need to deliver. Therefore, Kudler Fine
Foods must focus on the changing needs of the customers and on the customer preferences for
which marketing research is highly important. However, the need for competitiveness inthe market is
constantly increasing, affirming the need of establishing a market structure best suited for the
business. Finally, Nordstrom will work with the purchasing department to establish a supplier
relations program and roll out these initiatives with support from the marketing team. The database is
updated daily, so anyone can easily find a relevant essay example. The database is updated daily, so
anyone can easily find a relevant essay example. Justification of Market Research The main objective
of Kudler Fine Foods is to increase the profitability and loyalty of its customers. This integrated
information is usually of critical business values. The research provided the company with crucial
information that was required to rectify the company’s weaknesses. The Vision The vision statement
should focus on the diversity of the clientele. It may also provide integrated information regarding
the two or more individual data marts. This paper will develop compensation for the six critical
positions within the KFF organization, provide a job analysis along with a job description, explain
the skill-based job-design preference, examine competitive co. Once the new food store is
established, the project will be considered as complete. The enterprise specializes in a lot of foods
products that are To offset this problem the company is taking advantage of economies of scale by
having three establishments, but in the business world three establishments is not really that much,
thus the firm is not truly reaping the benefits of lower material costs achieved by economies of scale.
GIFs Highlight your latest work via email or social media with custom GIFs. Resources Dive into
our extensive resources on the topic that interests you. In addition, result and behavior method
evaluates employees in terms of their output. Additionally, the company will develop employee-
training programs and leverage new software systems to reduce food ordering costs and minimize
inventory. This therefore means that the organization deals with majorly perishable a goods that’s if
the turnover decreases the organization my end up making enormous losses. Through vertical
integration, kudler fine foods will bring together all the parts of value chain under its control.
Members will estimate the probability of the risk after which risks are analyzed and collected for
review and necessary action Risk Resolution Individuals responsible for carrying out risk mitigation
plans performs mitigation tasks Risk Monitoring The status of each mitigation action is reported to
the Risk Officer after a certain period of time.
In this regards, they are willing to alter their menu at the expense of keeping their customers
satisfied and coming back for more. References Alkhafaji, A. F. (2003). Strategic Management
Formulation,Implementation and Control in a Dynamic Environment. Kudler Fine Foods should
keep track of the actions of the Federal government of Canada since they are responsible for
international relations. There are some places in California like Kudler Fine Foods, and other places
in the country probably too. Each firm sets the terms of exchange for its product. With the quest of
increasing their market share, Kudler Fine Foods may use data Mart Bus architecture with linked
dimensional data marts by involving as many of these departments as possible. The project is feasible
and Kudler Fine Foods is in a position to successfully implement the project of opening a new food
store. Her responsibilities include inventory management, purchasing, logistics, store safety, facility
maintenance, security, and compliance with state and federal regulations. In the research paper
“Kudler Fine Foods” the author discusses a local gourmet food store situated in San Diego. This will
further publicize the joint, and the risk of failure to capture the market will be reduced. Kathy
Kudler founded Kudler Fine Foods because she was of the opinion that travelling outside the town
only to purchase the ingredients used in foods is tiring. Consequently, additional market research is
needed on ways of improving the management team in the organization. The pricing of the products
also makes the business oligopolistic market structure in nature. Conclusion Kudler fine foods Virtual
organization is food store operating mainly in San Diego and owning shops in South California. This
paper will consider the vision of Kudler Fine Foods, significance of the marketing research in the
development of the marketing strategy and tactics of Kudler Fine Foods, identification of the areas
that require additional market research, and an analysis regarding the development of the marketing
tactics and strategy. For foreword integration, kudler fine foods should. Opening of the various
branches was as a result of market research. Material Differentiating Between Market Structures. The
organization should also determine the fair market price regarding the services provided, and if the
potential customers prefer the groceries that they purchase on their own and those that the cooking
instructors purchase (Kudler Intranet, 2005). We use cookies to create the best experience for you.
Eventually, additional marts are built basing on these conformed dimensions. It encompasses
identifying target customers, determining product selling locations, and recognizing market trends.
The skill sets for the organization evolve and become more important and valuable. As stated by
Gopinathan Thachappilly (2009), market research involves a continuous effort to gather and analyze
environmental, consumer, competitor, and industry information to mitigate marketing risks.
Competitive intelligence and analysis Every company faces some kind of competition and so does
Kudler Fine Foods. The organizational behavior aspects of Kudler Fine Foods will be examined and
explored specifically in regard to its apparent organizational culture, organizational structure.
Competitive intelligence entails the organization always been ahead of the other competitors in the
market so as to be able to maintain their market. Kudler Fine Foods is a unique food store where one
can shop for various food items including pastry products, seafood, dairy products and vegetables
among others. It is a systematic, periodic, impartial rating of employee performance. “An employee
performance appraisal is a process often combining both written and oral elements whereby
management evaluate and provides feedback on employee job performance, including steps to
improve or redirect activities as needed” (Employee Performance Appraisal, 2009). More Features
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