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The 5 Whys

Topic 1.2 Readings


From the extracts provided, use the table below to identify four (4) potential reasons that the number of detractors has
increased for the Collins St store. Expand on each to generate a why and explain the reason it may be an issue for the
store.

Why and the reason

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Task 2 - Create analytics questions
Use the table below to translate the problem into a measurable analytics question.

Analytics question

Q1

Q2

Q3

Q4

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