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pandemic hit employment harder than real wages. The likelihood of employment declined
substantially in 2020 by 11.2% but recovered to 11.8% in the following year. Wages right when
the pandemic in 2020 declined by 3.3% but improved by 2% in the following year
(Debuque-Gonzale et al., 2023) It did not continue well for the Philippines as prices also would
increase due to the pandemic, with inflation increasing above 4% during 2021 (Philippine
Statistics Authority, 2022). In this scenario, Maslow’s Hierarchy of Needs connects to the
economic cycle; this exhibits that consumers adjust their consumption to prioritize their essential
needs (Tariga et al., 2021). It implies that households would change their consumption to be able
to fulfill their needs and maximize their budget. This is evidenced by the change in the
household final consumption expenditure (HFCE) trends by expenditure group. According to the
Facts In Figures written by (Congressional Policy and Budget Research Department, 2022). In
2020, alcoholic beverages, tobacco, clothing, household equipment, and other non-need
expenditure groups greatly contracted, while needs like food, housing, water, and electricity
spending their wages on what was only needed at the time, especially when there was a lack of
jobs and a lowered income already. The pandemic would also incite regional changes as different
local government units (LGUs) responded to the health crisis; LGUs deployed strict physical
distancing, wearing of facemasks, and keeping everyone stationed at home not to leave until the
government allowed to (Talabis et al., 2021). With that, households in other non-capital regions
would also change their consumption in a similar sense to the National Capital Region (NCR).
Rural areas already exhibit different diets compared to urban areas, as higher-income households
replace their rice-dominant diet with nutrient-dense food products (Bairagi et al., 2022).
Table 1: During pandemic food eating habit in Philippines (Tariga et al., 2021)
With the changes to the landscape during the pandemic, the study finds that there would
also be a change in food consumption. According to the survey's findings from Tariga et al., 98%
of the participants prepared their own meals daily during the pandemic. 78% of respondents said
they preferred to buy organic food, with the remaining respondents preferring non-organic food.
98% prefer fresh meat, vegetables, and fish; 39% prefer processed food; 20% prefer
made-to-order noodle delivery; 18% prefer fast food delivery; 10% prefer dining out; and 1%
prefer other combinations. Fresh produce, fruits, and meats make up the majority of food
purchases during a pandemic, making up 84% of the total. Similarly, groceries account for 34%,
breads and pastries for 28%, ready-to-eat items for 24%, and frozen dinners for 20%. According
to the data, 48% of respondents agree, and 29% strongly agree that changes in food choices tend
to be healthier. Table 1 shows the respondents' dietary habits during the pandemic. (Tariga et al.,
2021)
According to Table 2, the projected expenditure elasticities of food groups and non-food
costs vary depending on the commodity, suggesting that changes in income have varying effects
on the consumption of various commodities. Cereals showed the lowest expenditure elasticity
value (0.37) of all the food groups, although it was still positive. Thus, cereal consumption will
fluctuate in response to changes in income, but only slightly. Vegetables, Pulses, and Edible oils
are comparatively more elastic. However, their consumption will alter less than proportionally in
the event of an income shift. Elasticity scores for non-vegetarian and milk products are closer to
1. Fruits and other foods have elastic expenditure elasticities, meaning that a change in
household income will affect the consumption of these goods beyond a proportionate amount.
Overall, food's average weighted (with expenditure share) elasticity is 0.80 (inelastic), implying
that food is necessary for consumers. According to estimates, non-food spending elasticity is
1.23, meaning that families will alter their non-food expenditures more than proportionally in
response to changes in income. These findings suggest that the effect of income change on
Decreased household income will impact the amount spent on various commodities at
different rates, and the consumption basket's composition will likely shift. Households will shift
their spending from non-essential to essential goods. While basic commodities like food would
increase their percentage of overall spending, the share of expenditure unrelated to food will
decrease (Table 3). The portion of the food budget allocated to goods with inelastic demand
within the food basket will rise. A decrease in income will result in lower consumer expenditure,
with a household's spending usually limited to needs and consumption limited to staple foods.
The COVID-19 pandemic has negatively impacted most households' incomes and has been
predicted to cause an economic disequilibrium by causing a downward shift in the demand
curves for food and non-food commodities. There are clear repercussions for both economic
growth and food security in India. The estimated expenditure elasticities showed that changes in
income would impact consumption in different ways depending on the commodity and would
result in a change in non-food expenses that is more than proportional. Food expenses are subject
to inelastic demand, meaning that changes in income will affect them less than proportionately.
The study's scenarios are based on specific assumptions and models, which may not
always perfectly reflect real-life situations. While the scenarios provide valuable insights and
unpredictable factors. Therefore, caution should be exercised when directly applying the study's
income.
Changes in income can lead to shifts in food consumption habits. When income levels
decrease, individuals may opt for more affordable but less nutritious food options, such as
processed and fast foods, due to budget constraints. Consumers will maximize their utility with
budget constraints; this can decrease the consumption of fresh and healthy foods, which are
known to be more expensive (Kern et al., 2017). On the other hand, an increase in income may
allow individuals to afford higher-quality and healthier food choices, leading to a shift towards a
more balanced and nutritious diet (Srivastava & Sivaramane, 2020). Therefore, changes in
income can directly impact the quality and variety of food consumed, influencing overall dietary
Slovenia, individuals who lost parts of their income were more likely to increase their
consumption of sweet snacks and alcoholic drinks. In Germany, a loss of income was
significantly related to increased consumption of frozen food and ready-made meals. These
changes in food consumption patterns were influenced by the financial impact of the pandemic
Due to the decrease in household income caused by the COVID-19 pandemic, there were
significant changes in the quality of food consumption. Marginalized workers in Bangkok and
10%, 15%, and even 20%. This reduction in income affected the affordability of healthy diets,
particularly impacting the consumption of fruits, vegetables, and other healthy foods that were
already under-consumed before the pandemic. The pandemic has aggravated issues of the
unaffordability of healthy foods, with a large proportion of the population unable to afford a
healthy diet. The main effect on the quality of food consumption was reduced incomes of the
poor rather than changes in food prices. Government relief measures were suggested to target
low-income households to help them afford healthy food despite income losses.
Resources
Bairagi, S., Zereyesus, Y., Baruah, S., & Mohanty, S. (2022). Structural shifts in
food basket composition of rural and urban Philippines: Implications for the food supply
system. PLOS ONE, 17(3), e0264079. https://doi.org/10.1371/journal.pone.0264079
Congressional Policy and Budget Research Department. (2022, January). 2021 Philippine
Economic Performance . Congressional Policy and Budget Research Department.
https://cpbrd.congress.gov.ph/images/PDF%20Attachments/Facts%20in%20Figures/FF2
022-03_2021_Phil_Economic_Performance.pdf
Debuque-Gonzales, M., Epetia, M. C. F., & Corpus, J. P. P. (2023). Effects of the
COVID-19 Pandemic on Employment and Wages in the Philippines. Labor Market
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Kern, D., Auchincloss, A., Stehr, M., Diez Roux, A., Moore, L., Kanter, G., &
Robinson, L. (2017). Neighborhood prices of healthier and unhealthier foods and
associations with diet quality: Evidence from the multi-ethnic study of atherosclerosis.
International Journal of Environmental Research and Public Health, 14(11), 1394.
https://doi.org/10.3390/ijerph14111394
Philippine Statistics Authority. (2022, January 5). Summary Inflation Report Consumer
Price Index (2012=100): December 2021. Republic of the Philippines; Philippine
Statistics Authority. https://psa.gov.ph/price-indices/cpi-ir/node/165601
Talabis, D. A. S., Babierra, A. L., Buhat, C. A. H., Lutero, D. S., Quindala, K. M., &
Rabajante, J. F. (2021). Local government responses for COVID-19 management in the
philippines. Research Square Platform LLC. http://dx.doi.org/10.21203/rs.3.rs-440299/v1
Tariga, J. N., Nolasco, D. P., & Barayuga, S. R. (2021, September 3). Food consumption
habits of consumers in the Philippines: Changes amidst the pandemic.
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https://link.springer.com/article/10.1186/s12889-023-16207-4
Janssen, M., Chang, B. I., Hristov, H., Pravst, I., Profeta, A., & Millard, J. (2021, March
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to_authors_&utm_medium=Email&utm_content=T1_11.5e1_author&utm_campaign=E
mail_publication&field&journalName=Frontiers_in_Nutrition&id=635859&fbclid=IwA
R3XfAd76iOpyOlDguisuNWhT2fZZbdNq_E84POgSinvYfglus0WIACoLac