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Web and EmaJI

Customer
Information Back Office

.Partnors
Jan 08 Jan 09
D Each communication channel (unrts) (unrts)
was carefully integrated so BMW" 92 849 70405 ·24 • 2%

that the customer Mercedes 90400 62.200 • 31°,{,


received relevant messages by Porsche•· 2.595 1.658 • 36°4
an appropriate channel at
Audi 78.679 56.200 - 28,6°/o
various critical points during
the ownership cycle. Lexus 19.183 14.722 -30,3%

• tn~I.. MINI
-u.s oely
Escalated Magazine/
Complaint RAK Life and Style
Magazine/ management
12 monthly
Life and Style Complaint support call Service CSI
management Swrvice follow up
Customer
communications/events
Service booking Magazine/
Ongoing service/ Life and Style
MOT bookings and
Follow-up 6 monthly support call

Lapsed driver ERO/finance


notification maturity 6 weekly support call

Welcome Pack
Awareness Welcome Call

Sales follow-up SalesCSI


~ . Pre-delivery
~ Regional marketing Enquiry management Hand over Factory Collection
Test drive F&I
I DCUK) National marketing Lead management Lost sales
Brochure fulfilmen~
Newsletter ax pa

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