Professional Documents
Culture Documents
CRM - Benz
CRM - Benz
Customer
Information Back Office
.Partnors
Jan 08 Jan 09
D Each communication channel (unrts) (unrts)
was carefully integrated so BMW" 92 849 70405 ·24 • 2%
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-u.s oely
Escalated Magazine/
Complaint RAK Life and Style
Magazine/ management
12 monthly
Life and Style Complaint support call Service CSI
management Swrvice follow up
Customer
communications/events
Service booking Magazine/
Ongoing service/ Life and Style
MOT bookings and
Follow-up 6 monthly support call
Welcome Pack
Awareness Welcome Call