GLOBAL

COMMUNICATION

MODULE 3
LESSON OBJECTIVES:

1. Explain how cultural and global

issues affect communication

2.
Appreciate the impact of communication
on society and the world.
 Global
Communication
It can be defined just as any communication
can:

It is when a message is sent from one person or

group to another anywhere in the world, which
can be described as a five-step process:
 Process
• A person or an organization in
one country sends a message
2. The message is encoded
3. The message travels through a channel
4. The reciever in another country decodes the
message
5. The recipient receives the message
 Globalization

It is the “increasing
It is the process of bringing
economic, political, and
people together and making
cultural integration and
them interact and exchange
interdependence if diverse
ideas across traditional
culture.” (Gamble and
boarders (Nowaczyk, 2017)
Gamble, (2013)
Globalization

The world, driven largely by

advances in technology, has
become inextricably
interconnectedness across
distances and other
boundaries. (Downing, (2007)
 Let’s Think!
Friedman, in his book, The World is Flat: A Brief History
of the Twenty-First Century (2005), argues that in the
process of globalization, which he calls the “flattening of
the world, a surprising and lightning-quick convergence
of technologies allows individuals to communicate “from
anywhere to anywhere,” collaborating and competing for
the first time on a level playing field.
 Questions

• How is globalization made possible?

• What does Friedman mean when he says that the
world is “flat”?
• Talk about the new opportunities and challenges of
globalization.
• Cite some examples of globalization.
 IMPACT OF
TECHNOLOGY ON
COMMUNICATION

MODULE 3
1. Technology provides us with unlimited information.

2. It creates opportunities for meeting new people.

3. It helps us keep in touch with family and friends

anywhere in the world

4. It brings new diversity to our culture and our lives.

5. It fosters better cooperation among different
cultural groups.

6. It isolates us.

7. It can make us create second lives.

 Activity A

1. “We live in a technological universe in which we are

always communicating, and yet we have sacrificed
conversation for mere connection.

2. How people have become “alone together” because of

technology?
 Activity
A

3. Cell phones prevents family members

from conversing and discussing things
that may strengthen their relationships.
Rules on cell phone use at home must,
therefore, be made and strictly followed.
Do you agree?
COMMUNICATION
TECHNOLOGIES
MODULE 3
 BLOG
It is an online journal that may be
linked to articles or other
websites. It is written by an
individual or small groups of
people.
 Email
It is a way of exchanging and
sending messages or files through
electronic applications, and
operates across computer
networks.
Facebook
It is the most popular
media platform developed
by Mark Zuckerberg in
2004.
Google+
It is a social
networking site
created in 2011,
owned and operated
by Google.
 Instagram
It is an application
where shared pictures
or videos may be
viewed publicly or
privately.
 Skype
Communication
software which
specializes in video
chatting and voice
calling.
 Twitter
Interactive site used
for posting and
sending messages
called “tweets”.
 Viber
Free messenger
that is fast and easy
as texting.
WhatsApp
Free-ware messenger
that allows users to
send text messages,
voice calls, video calls,
etc.
Yahoo Messenger
Application for
exchange of messages,
videos, audios, and
hypermedia.
 Snapchat
Application where
“snapchatters” do
image messaging as a
form of
communication
 Tinder
The most popular
mobile application for
meeting new people
and getting a perfect
date.
 WeChat
user-friendly
application that allows
users to do messaging
and calling across
countries.
 Podcast
A tool that creates an
episode or series of
digital audio or video
files. also known as
POD.
 Forum
An internet message
board where users can
do online discussion in
the form of posted
messages.
DIS-CONNECTED
By: Maria Victoria Z. Godinez
 Dis-connected
The video "Connected but Alone" articulates kernels of truth
about how technology has changed the way people view the
world to relate to others. It builds on the proposition that
people have become so attached to technology that it has
invaded every spectrum of their life. However, this intrusion
has alienated them from their basic human need to connect
with the world. This is the paradox. In this age of technological
connectedness, people have become more disconnected to
each other.
 Dis-connected
While it is true that technology has made it possible for
people to connect with others in real time, this ease in
connectivity is instilling in them the culture of
immediacy. People no longer want to wait. They go
berserk when the WIFI connection lags causing their
screens to buff. They get annoyed when they do not get
a reply to the sent text messages. People no longer take
down notes. They just take screen shots.
 Dis-connected
People tweet, post and upload not only because they want to share
what is happening to them, but also because they want to validate their
existence by the number of views, likes and followers they get. They
make technology their alter ego. There is no one to listen to their rants
and raves so they engage in cyberbullying. In the cloak of anonymity,
people engage in illicit relations and perversions. It becomes even more
pathetic when it becomes a pseudo friend because "it creates the
illusion of companionship without the demands of friendship." Slowly,
people are becoming emotionally bankrupt because only authentic
human communication can feed the mind and nourish the soul.
 Dis-connected
In their overreliance on technology, relationships are becoming
more and more impersonal. While kind words and a warm hug
would have been more appreciated or appropriate, people rely on
emoticons to speak for them. They no longer spend time looking
for that perfect greeting card to convey the sentiments they have,
but they simply download and send it by email. They build their
own bubble spaces; they distance themselves from those who
might want to connect. By plugging in their earphones or wearing
their headsets, they send the message that they do not want in
small talks.
 Dis-connected
Because people can edit and delete, technology
encourage them to create "artificial selves" - The
Facebook self, The Adobe Photoshop self. They
show only what is good and beautiful which are only
half-truths about themselves. These illusions that
they create for themselves are deceptive, preventing
them and others to know who they really are.
 Dis-connected
The obsessive use of technology has instilled in them the fear of
solitude. They do not seek quiet moments when they can just be
with themselves. Because of this, they find it hard to engage in
introspection which is necessary if they really want to make
connections with other humans. The speaker reminds people that "if
they do not teach their children to be alone, they will be lonely." The
bedrock of good communication is empathy, the ability and
willingness to understand beyond words. This sensitivity is acquired
only with self-knowledge that comes through constant reflection of
interactions with the world.
 Dis-connected
In conclusion, the sentiments articulated in the video
serve as a fitting reminder for to redefine people's
relationship with technology. No matter how advanced
Artificial Intelligence and technology may be, gadgets
and robots will never be able to satisfy the basic human
need to connect with one another. Thus, they should
never be barriers to authentic communication. People
must take control. They are its masters, not its slaves.
 Cultural Issues
Affecting
Communication
 Cultural Identity

values, attiudes, and ways of

doing things that a person
brings with him from the
particular place where he
was brought up as a child.
 Racial Identity

how one’s membership to a

particular race affects how
one interacts with co-
workers of different parts of
the world
 Ethnic Identity

highlights the role ethnicity

plays on how two co-
workers from different
cultures interacts with one
another
 Gender Roles

communication between
members of different
cultures is affected by how
different societies view the
roles of men and women
Individual Identity

how a person communicates

with others from other
cultures depends on how his
own unique personaluty
traits and how he esteem
himself
 Social Class

refers to the level of society

that a person was born into
or references when
determining who she wants
to be and how she will act
accordingly
 Age Identity

“generation gap”
The Roles Identity

The different roles as a

person plays in his life
including their roles as
husband or wife, father,
mother or child, employers
or employee
Adaptation to
New Cultures
Cultural Integration

a form of cultural exchange

in which one group assumes
the beliefs, practices and
rituals of another group
without sacrificing the
characteristics of its culture
Cultural Assimilation

occurs when members if ine

cultural group adopt the
language, practices and beliefs
of another group, often losing
aspects of their traditional
culture in the process
 Multiculturalism

cultural diversity is
encouraged and
valued as beneficial to
society
Cultural Accommodation

refers to the process by which

individuals may take on values
and beliefs of the host culture and
accommodate them in the public
sphere while maintaining the
parent culture in the private
sphere
 Separation

when one cultural group refuses

to interact or join the dominant
culture; members of this group
refer to interact with the
members of their own culture, so
they are often known as outsiders