CHAPTER 1:

THEORETICAL BACKGROUND
OF THE STUDY

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ORAGANISATION:

As a group of people with a shared purpose:

An organization is an entity, often referred to as a company, institution, or association,

composed of one or more people working together towards a specific purpose. This purpose
could be anything from providing a product or service to achieving a social cause.
As a structured system for achieving goals:

An organization also refers to the structure and arrangement of resources, processes, and
individuals within a group. This structure defines how people work together, what their roles
are, and how information flows to achieve the organization's goals efficiently.
The people within the organization work within a structured system to achieve their shared
goals. This balance between individual contributions and a cohesive structure is what makes
organizations effective in achieving their objectives.

IMPORTANCE:

Organizations are like the operating systems of human collaboration. They provide structure,
direction, and purpose to groups of people, enabling them to achieve more collectively than
they could individually.
Here are a few unique aspects of why organizations are important:

 Cultural Preservation: Organizations often serve as repositories of culture, traditions,

and knowledge. They preserve and pass on customs, values, and practices that might
otherwise be lost over time.
 Innovation Incubators: Certain organizations, especially those in research and
development, act as incubators for innovation. They provide resources, funding, and a
platform for individuals and teams to explore and develop new ideas.
 Social Cohesion: Organizations can be key drivers of social cohesion, bringing together
people from diverse backgrounds and uniting them around common goals and values.
This fosters a sense of belonging and community.
 Resource Allocation: By organizing resources and assigning tasks, organizations ensure
that resources are used efficiently and effectively. This can lead to better outcomes and a
higher level of productivity.
 Legal and Regulatory Compliance: Organizations play a crucial role in ensuring
compliance with laws and regulations. They set internal rules and guidelines that align
with external requirements, helping to maintain order and accountability.
 Economic Stability: Organizations contribute to economic stability by providing jobs,
generating income, and contributing to overall economic growth. They also provide a
framework for trade and commerce.

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  Conflict Resolution: Organizations often have mechanisms in place for resolving
conflicts and disputes. This can help prevent escalation and promote peaceful resolution
of disagreements.

 Identity and Branding: Organizations often serve as symbols of identity and branding.
They create logos, slogans, and other visual and verbal cues that help people identify
and connect with them.
 Crisis Management: In times of crisis, organizations can play a critical role in
coordinating responses and providing support. They can mobilize resources,
communicate with stakeholders, and lead efforts to address the crisis.
 Learning and Development: Organizations provide opportunities for learning and
development. They offer training programs, mentorship, and other resources that help
individuals grow and advance in their careers.
 Public Goods Provision: Some organizations, especially those in the public sector, are
responsible for providing public goods and services. These include things like
education, healthcare, and infrastructure.

FUNCTIONS:

Organizations serve many functions, depending on their specific goals, structure, and context.
However, some common functions include:

 Goal Achievement: Organizations exist to achieve specific goals or objectives. This

could be delivering a product or service, advancing a cause, or generating profit.
 Resource Allocation: Organizations allocate resources such as money, manpower, and
materials to various tasks and projects in order to achieve their goals efficiently.
 Coordination: Organizations coordinate the efforts of individuals or groups within the
organization to ensure that everyone is working towards the same objectives.
 Decision-Making: Organizations make decisions about how to achieve their goals,
allocate resources, and respond to changes in the internal or external environment.
 Communication: Organizations facilitate communication between individuals and groups
within the organization, as well as with external stakeholders such as customers,
suppliers, and the public.
 Problem-Solving: Organizations identify and address problems or challenges that arise in
the course of pursuing their goals.
 Innovation: Organizations create new products, services, processes, or ideas that add
value to the organization and its stakeholders.

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  Adaptation and Change: Organizations adapt to changes in the internal or external
environment, such as changes in technology, market conditions, or regulations.
 Governance and Control: Organizations establish rules, procedures, and systems to
ensure that resources are used effectively and that the organization operates in
accordance with its values, goals, and legal requirements.
 Learning and Development: Organizations provide opportunities for individuals to learn
and develop their skills, knowledge, and abilities.
 Social Responsibility: Organizations may have a social responsibility to contribute to the
well-being of society, for example by minimizing their environmental impact or by
supporting charitable causes.
 Performance Measurement: Organizations measure their performance against their goals
and objectives, and use this information to make decisions and improve their operations.

These functions are not exhaustive, and different organizations may have different functions
depending on their size, industry, and other factors.

TYPES OF ORGANISATION:

In India, organizations can be classified into several types based on various criteria such as
ownership, size, industry, and legal structure. Here are some common types of organizations in
India:

 Sole Proprietorship: A sole proprietorship is a business owned and operated by a single

individual. It is the simplest form of business organization and is not considered a
separate legal entity from its owner. Sole proprietorships are common in small businesses
and startups.
 Partnership: A partnership is a business owned by two or more individuals who share the
profits and losses of the business. Partnerships can be general partnerships, where all
partners have equal rights and responsibilities, or limited partnerships, where some
partners have limited liability.
 Limited Liability Partnership (LLP): An LLP is a form of partnership where each partner
has limited liability, meaning they are not personally liable for the debts and obligations
of the partnership. LLPs are often used by professionals such as lawyers, accountants,
and consultants.

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  Private Limited Company: A private limited company is a business owned by
shareholders who have limited liability. Private limited companies are separate legal
entities from their owners and can enter into contracts, sue, and be sued in their own
name. They are regulated by the Companies Act, 2013.
 Public Limited Company: A public limited company is similar to a private limited
company, but its shares can be traded on a stock exchange. Public limited companies are
also regulated by the Companies Act, 2013.
 Non-Governmental Organization (NGO): An NGO is a non-profit organization that is
independent of government control. NGOs are often involved in social, humanitarian,
and environmental causes.
 Government-Owned Enterprise: These are organizations owned and operated by the
government. They can be at the central, state, or local level and can be involved in a wide
range of industries and services.
 Cooperative: A cooperative is a business owned and operated by its members, who share
in the profits and control the organization through a democratic process. Cooperatives
can be formed for various purposes, such as agriculture, housing, or consumer goods.
 Micro, Small, and Medium Enterprises (MSMEs): MSMEs are businesses that fall below
certain thresholds for turnover and investment. They can be sole proprietorships,
partnerships, or companies and are eligible for various government incentives and
support.
 Multinational Corporation (MNC): An MNC is a company that operates in multiple
countries and has a global presence. MNCs can be private or public and are often
involved in manufacturing, technology, finance, and other sectors.

These are some of the common types of organizations in India, but there are many other
variations and classifications based on specific industries, sectors, and regulatory requirements.

ORGANISATIONAL STRUCTURE:

Organizational structure refers to the formal arrangement of roles, responsibilities, and

relationships within an organization. It defines how tasks are divided, coordinated, and
controlled to achieve the organization's goals effectively. Organizational structure typically
includes elements such as:

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The vertical arrangement of authority and responsibility within the organization. It defines who
reports to whom and the chain of command. The grouping of individuals and resources into
departments or functional areas based on similar tasks, skills, or functions.

The number of subordinates that a manager or supervisor can effectively supervise. It determines
the level of authority and decision-making within the organization. The degree to which
decision-making authority is concentrated at the top or distributed throughout the organization.
The extent to which rules, procedures, and policies govern the behavior and activities of
individuals within the organization. A type of organizational structure where employees report to
multiple managers based on different projects or functional areas. It allows for more flexibility
and collaboration.

Organizational structure can vary significantly depending on the size, industry, and culture of the
organization. It is designed to facilitate communication, coordination, and efficiency while
providing clarity and accountability within the organization.

TYPES OF STRUCTURES:

 Functional Structure: This structure groups employees by the functions they perform,
such as marketing, finance, or operations. Each department is headed by a functional
manager, and employees report to both the functional manager and the top management.
 Divisional Structure: In this structure, the organization is divided into self-contained
units or divisions based on products, services, geographical regions, or customer groups.
Each division has its own functional departments, and divisional managers have more
autonomy.
 Matrix Structure: This structure combines functional and divisional structures.
Employees report to both a functional manager (based on their specialized function) and
a project or product manager (based on their project or product team). This allows for
better coordination and communication across departments.
 Flat Structure: In a flat structure, there are few or no levels of middle management
between the staff and the top management. This promotes quick decision-making and a
more informal communication style.
 Hierarchical Structure: This is the most traditional structure, where there are several
levels of management, each with its own set of responsibilities and authority. This
structure is commonly used in government organizations and large corporations.

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 CHAPTER 2:

INDUSTRY PROFILE AND

COMPANY PROFILE

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EDTECH INDUSTRY:

The EdTech industry has been rapidly evolving over the past decade, driven by advancements
in technology, changing educational needs, and the increasing demand for lifelong learning.
The COVID-19 pandemic further accelerated the adoption of EdTech solutions as schools and
universities around the world shifted to remote learning. This unprecedented growth has led to
the emergence of various trends that are shaping the future of the EdTech industry. In this
article, we will explore some of the recent trends in the EdTech industry and their implications
for learners, educators, and EdTech companies.

One of the key trends in the EdTech industry is the rise of personalized and adaptive learning
technologies. These technologies use data analytics and artificial intelligence to tailor learning
experiences to the individual needs and preferences of each learner. This allows learners to
progress at their own pace, receive personalized feedback, and access resources that are relevant
to their learning goals. As a result, personalized and adaptive learning technologies have the
potential to improve learning outcomes and increase student engagement.

EdTech industry is the increasing adoption of virtual reality (VR) and augmented reality (AR)
technologies. VR and AR technologies have the potential to transform the way students learn by
creating immersive and interactive learning experiences.

For example, students can explore historical sites in VR, conduct virtual science experiments,
or practice language skills in a simulated environment. This trend is expected to continue as VR
and AR technologies become more affordable and accessible. In addition to personalized and
adaptive learning technologies and VR and AR technologies, the EdTech industry is also seeing
a rise in the use of gamification and game-based learning. Gamification involves incorporating
game elements, such as points, badges, and leaderboards, into educational activities to motivate
learners and increase engagement. Game-based learning, on the other hand, involves using
educational games to teach specific concepts or skills. Both gamification and game-based
learning have been shown to be effective in improving learning outcomes and increasing
student motivation.

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Another trend in the EdTech industry is the increasing use of social learning platforms. Social
learning platforms allow students to collaborate with each other, share resources, and
participate in group discussions.

This trend is driven by the recognition that social interaction is an important aspect of learning
and that students can learn from each other as well as from their teachers. Social learning
platforms also provide opportunities for educators to connect with their students and provide
personalized support. EdTech industry is the growing emphasis on lifelong learning. As the job
market becomes more competitive and technology continues to evolve, the need for continuous
learning and upskilling becomes increasingly important. This trend is driving the development
of online learning platforms that offer a wide range of courses and training programs in various
fields, including technology, business, and healthcare. These platforms allow individuals to
acquire new skills and knowledge at their own pace and on their own schedule, making lifelong
learning more accessible and convenient.

One of the most significant trends in the EdTech industry is the rise of online learning
platforms. These platforms offer a wide range of courses and training programs in various
fields, including technology, business, and healthcare. Online learning platforms have become
increasingly popular due to their convenience and flexibility. Learners can access course
materials from anywhere and at any time, allowing them to learn at their own pace and on their
own schedule. Additionally, online learning platforms often offer a wide range of courses,
allowing learners to explore new topics and acquire new skills. The EdTech industry is the
increasing use of artificial intelligence (AI) and machine learning (ML) technologies. These
technologies are being used to develop personalized and adaptive learning experiences that are
tailored to the individual needs and preferences of each learner. AI and ML technologies can
analyze data on student performance, identify areas for improvement, and provide personalized
recommendations for additional resources or activities. This allows learners to receive targeted
support and feedback, leading to improved learning outcomes. In addition to online learning
platforms and AI and ML technologies, the EdTech industry is also seeing a rise in the use of
virtual reality (VR) and augmented reality (AR) technologies. These technologies create
immersive and interactive learning experiences that engage learners and enhance their
understanding of complex concepts. For example, VR and AR technologies can be used to
simulate real-world environments, allowing students to practice skills in a safe and controlled
setting. This trend is expected to continue as VR and AR technologies become more affordable
and accessible.

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Another trend in the EdTech industry is the increasing use of gamification and game-based
learning. Gamification involves incorporating game elements, such as points, badges, and
leaderboards, into educational activities to motivate learners and increase engagement. Game-
based learning, on the other hand, involves using educational games to teach specific concepts
or skills.

Both gamification and game-based learning have been shown to be effective in improving
learning outcomes and increasing student motivation.

Externs Club Private Limited is contributing to the EdTech industry in several ways. As an
EdTech company, Externs Club is dedicated to providing quality education and upskilling
individuals with in-demand skills. The company offers a wide range of courses and training
programs in various fields, including engineering, technology, and management. These courses
are designed to meet the needs of students and professionals seeking to enhance their skills and
knowledge. One of the ways Externs Club is contributing to the EdTech industry is by offering
personalized and adaptive learning experiences. The company uses data analytics and artificial
intelligence to tailor learning experiences to the individual needs and preferences of each
learner. This allows learners to progress at their own pace, receive personalized feedback, and
access resources that are relevant to their learning goals.

KEY PLAYERS OF THE EDTECH INDUSTRY:

1. Coursera
2. Udacity
3. Khan Academy
4. EdX
5. Duolingo
6. Quizlet
7. Pluralsight
8. LinkedIn Learning
9. Skillshare
10. Udemy

These companies are among the most well-known and influential players in the EdTech
industry, but there are many others that are also making significant contributions to the field.

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COMPANY PROFILE:

Externs Club Private Limited is a leading EdTech company that specializes in providing quality
education and upskilling individuals with in-demand skills. The company was founded in 2021
and has since grown to become a prominent player in the EdTech industry.

Externs Club's mission is to provide value-based world-class education and contribute to

society through excellence in areas of engineering, technology, and management.

The company aims to upskill people with the in-demand skills necessary to meet the hiring
requirements of the industry and convert learners of today into the leaders of tomorrow. Externs
Club offers a wide range of courses and training programs in various fields, including
engineering, technology, and management. The company's courses are designed to meet the
needs of students and professionals seeking to enhance their skills and knowledge. Externs
Club's primary focus is on providing quality education and upskilling individuals with in-
demand skills, aiming to convert learners into leaders of tomorrow.

At present, ExternsClub is a relatively young company, and detailed financial data is not
publicly available. However, considering the rapid expansion of the edtech industry and the
increasing demand for upskilling and reskilling, it is reasonable to expect that ExternsClub will
demonstrate impressive growth in the near future.

According to the edtech market statistics provided earlier, the global e-learning market is
expected to reach approximately $400 billion by 2026, and the education software market is
projected to reach $11.6 billion by 2025. These figures indicate a favorable climate for edtech
companies like ExternsClub.

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Furthermore, the edtech industry is characterized by a healthy mix of organic and paid
marketing channels, with a breakdown of 75% organic and 25% paid, suggesting that
ExternsClub might prioritize organic growth strategies initially, such as search engine
optimization (SEO), content marketing, and social media marketing.

Externs Club's courses are delivered through a combination of online and offline methods,
allowing learners to access course materials and resources from anywhere and at any time. The
company's online platform is designed to be user-friendly and intuitive, making it easy for
learners to enroll in courses, access course materials, and engage with instructors and peers.

Externs Club has a strong management team with a track record of success in the EdTech
industry. The team is focused on innovation and continuous improvement, which helps Externs
Club stay ahead of the curve and remain competitive in the rapidly changing EdTech landscape.

At ‘ExternsClub’, we strive to provide Quality Education that is a prerequisite as the candidates

make their way into the Corporate Kingdoms. We aspire to effectuate an educational
environment around the students that would prompt Character building and the necessary life-
building assimilation of ideas as the means by which something remarkable can be achieved.

We seek to take the job seekers through a deep understanding of the domains through content-
rich curriculums integrating real-world context and skill development preparing them to master
the fundamentals of being an ideal employee. Forging more substantial connections with the
Industrial experts in their craft to ensure a skill that materializes going beyond memorizing.

The aim is to focus on the ability and flexibility of the candidates to work in a variety of
settings by being integrated with the top industrialists to provide an opportunity to solve
engineering and scientific problems. With the involvement in undergraduate mentorship, we try
to build talent pipelines and provide access to the companies to hire the best and most trained
candidates for their job posting.

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MISSION STATEMENT:

Upskilling people with in-demand skills to meet the hiring requirements of the industry.

VISION STATEMENT:

To impart value based world class education and contribute to society through excellence in
areas of Engineering, Technology and Management.

AIM:

Provide quality education and convert the learners of today to the leaders of tomorrow.

Product Offering:

Externs Club Private Limited offers a wide range of courses and training programs in various
fields, including engineering, technology, and management. The company's courses are
designed to meet the needs of students and professionals seeking to enhance their skills and
knowledge.

Brand Identity and Positioning: Externs Club Private Limited's brand identity is focused on
providing quality education and upskilling individuals with in-demand skills. The company
positions itself as a leader in the EdTech industry, offering personalized and adaptive learning
experiences, embracing new technologies, and providing comprehensive support for learners.

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Brand Strategy: Externs Club Private Limited's brand strategy is centered around providing
value-based world-class education and contributing to society through excellence in areas of
engineering, technology, and management. The company's brand strategy is also focused on
staying ahead of the curve by embracing new technologies and offering courses that teach the
latest skills and technologies.

Sustainability and Corporate Social Responsibility: Externs Club Private Limited is committed
to sustainability and corporate social responsibility. The company is dedicated to reducing its
environmental impact and promoting social responsibility through its operations. This includes
using sustainable materials, reducing energy consumption, and supporting social causes.

Competitive Landscape: Externs Club Private Limited operates in a highly competitive

landscape, with numerous EdTech companies offering similar courses and services. However,
Externs Club stands out due to its focus on personalized and adaptive learning experiences,
embrace of new technologies, comprehensive support system, and focus on the latest skills.
Externs Club Private Limited is a prominent player in the EdTech industry, aiming to provide
quality education and upskill individuals with in-demand skills. The company boasts a robust
offering of courses and training programs in various fields, including engineering, technology,
and management. At the heart of Externs Club's mission is a commitment to deliver value-
based world-class education and contribute to society through excellence in these key domains.

Externs Club's vision is to shape individuals into leaders of tomorrow, equipping them with the
necessary skills and knowledge to excel in their chosen fields. The company's approach to
education is centered around personalized and adaptive learning experiences, leveraging data
analytics and artificial intelligence to tailor learning paths to the unique needs and preferences
of each learner. In addition to personalized learning, Externs Club also places a strong emphasis
on embracing new technologies such as virtual reality (VR) and augmented reality (AR). These
technologies are seamlessly integrated into the course offerings, providing students with
immersive and interactive learning experiences.

14
For example, students can explore historical sites in VR, conduct virtual science experiments,
or practice language skills in a simulated environment. Externs Club is also committed to
providing a comprehensive support system for its learners. The company offers a wide range of
resources, including study materials, quizzes, and assignments, to help learners master course
content.

ORGANISATIONAL STRUCTURE:

At the top of the hierarchy is the Chief Executive Officer (CEO), who is responsible for the
overall management and strategic direction of the company. Below the CEO, there are several
departments, each headed by a department head or manager. These departments may include:

1. Marketing: responsible for promoting Externs Club's courses and services through various
channels, including social media, email marketing, content creation, and market research.

2. Sales: responsible for generating revenue by selling Externs Club's courses and services to
individuals and organizations.

3. Product Development: responsible for designing and developing new courses and services
that meet the needs of Externs Club's customers.

4. Technology: responsible for maintaining and updating the Externs Club website and other
digital platforms.

5. Finance: responsible for managing Externs Club's finances, including budgeting, forecasting,
and financial reporting.

6. Human Resources: responsible for recruiting, hiring, and managing employees at Externs
Club.

7. Quality Assurance: responsible for ensuring that Externs Club's courses and services meet the
highest standards of quality and compliance.

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Following a linear organizational structure can offer several advantages to an EdTech company.

Firstly, a linear structure can provide a clear chain of command and accountability. In the
context of an EdTech company, where innovation and development are key, having a clear
hierarchy can ensure that decisions are made swiftly and responsibility is clearly assigned. This
can be particularly important in an industry that is constantly evolving, where quick decision-
making can be a competitive advantage.

Secondly, a linear structure can facilitate communication and collaboration. In an EdTech

company, where teams may be working on various projects, having a clear line of
communication between different departments can ensure that information is shared effectively
and that teams are able to work together seamlessly. This can be particularly important in an
industry that relies on cross-functional teams and collaboration.

Thirdly, a linear structure can provide a clear career path for employees. In an EdTech
company, where talent retention can be a challenge, having a clear progression path can be
important in attracting and retaining top talent. Employees can see where they fit into the
organization and how they can progress in their careers, which can be a powerful motivator.

Finally, a linear structure can provide a sense of stability and predictability. In an industry that
is constantly changing, having a clear structure can provide a sense of stability and
predictability for employees, which can be important in maintaining morale and productivity.

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PRODUCT/SERVICE PROFILE:

Externs Club Private Limited offers a diverse range of courses and training programs that cater
to the needs of learners across various industries and skill levels. The company's focus on
providing quality education and upskilling individuals with in-demand skills sets it apart from
competitors. Here is an elaboration on some of the key offerings of Externs Club:

1. Coding Bootcamps: Externs Club offers coding bootcamps that provide learners with
intensive, hands-on training in programming languages such as Python, Java, and JavaScript.
These bootcamps are designed to help learners develop the skills needed to pursue a career in
software development or web development.

2. Digital Marketing Courses: Externs Club's digital marketing courses cover a range of topics,
including search engine optimization (SEO), social media marketing, and email marketing.
These courses are designed to help learners gain a deep understanding of digital marketing
strategies and techniques, enabling them to create effective marketing campaigns for
businesses.

3. Data Science Programs: Externs Club's data science programs are designed to help learners
acquire the skills needed to analyze and interpret data, make data-driven decisions, and develop
predictive models. These programs cover topics such as data visualization, machine learning,
and statistical analysis.

4. Artificial Intelligence Training: Externs Club offers artificial intelligence training that covers
topics such as machine learning algorithms, natural language processing, and computer vision.
These courses are designed to help learners gain a deep understanding of AI technologies and
their applications in various industries.

5. Online and Offline Learning: Externs Club provides a combination of online and offline
learning methods, allowing learners to access course materials and resources from anywhere
and at any time. This flexibility enables learners to study at their own pace and on their own
schedule, making it easier for them to balance their studies with other commitments.

6. Comprehensive Support: Externs Club provides comprehensive support for learners,

including access to a community of experts and peers who can provide guidance and support
throughout the learning journey. The company also offers study materials, quizzes, and
assignments to help learners master course content.

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Externs Club covers a wide range of courses under LMS to help student learn and grab the
concepts in an easy manner. The courses covered under it are IT, Computer, Commerce,
Mechanical, and Electrical, Subjects etc which provide a platform for parents to teach their
student effectively.

AREAS OF OPERATION:

Externs Club Private Limited is a leading player in the education technology (EdTech) sector,
with a primary focus on providing quality education and upskilling individuals with in-demand
skills. The company operates in various fields, including engineering, technology, and
management, offering a diverse range of courses and training programs that cater to the needs
of students and professionals. Externs Club's courses are designed to equip learners with the
skills and knowledge they need to succeed in their chosen fields, with a strong emphasis on
practical, hands-on learning experiences.

One of the key areas of operation for Externs Club is in the field of engineering. The company
offers courses and training programs in areas such as coding bootcamps, digital marketing,

Data science, and artificial intelligence. These courses are designed to help learners develop the
technical skills and knowledge they need to pursue a career in engineering, with a focus on
practical, hands-on learning experiences.

Another key area of operation for Externs Club is in the field of technology. The company
offers courses and training programs in areas such as coding bootcamps, data science, artificial
intelligence, and machine learning.

These courses are designed to help learners develop the technical skills and knowledge they
need to succeed in the rapidly evolving field of technology, with a focus on practical, hands-on
learning experiences. Externs Club also operates in the field of management, offering courses
and training programs in areas such as digital marketing, project management, and leadership.
These courses are designed to help learners develop the management skills and knowledge they
need to succeed in their chosen fields, with a focus on practical, hands-on learning experiences.

MARKETS:

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Externs Club Private Limited has a global market presence, reaching learners from all corners
of the world. The company's courses and training programs are accessible online, allowing
learners to access course materials and resources from anywhere and at any time. This global
reach enables Externs Club to cater to the needs of learners from diverse backgrounds and
geographic locations.

The company's online platform is designed to be user-friendly and intuitive, making it easy for
learners to enroll in courses, access course materials, and engage with instructors and peers.
Externs Club offers a wide range of courses and training programs in various fields, including
engineering, technology, and management, ensuring that learners from different industries and
skill levels can find courses that meet their needs.

Externs Club's global market presence is supported by a team of experienced instructors and
support staff who are available to assist learners with any questions or concerns they may have.
The company's commitment to providing quality education and upskilling individuals with in-
demand skills has helped it build a strong reputation in the global EdTech industry.

The company's online platform, diverse range of courses, and commitment to learner support
make it a valuable resource for learners looking to enhance their skills and knowledge.

INFRASTRUCTURE FACILITIES:

Externs Club Private Limited's infrastructure is designed to support its operations and enable
the delivery of its courses and training programs. The company's website serves as the primary
platform for showcasing its courses and services, and it is designed to be user-friendly and
intuitive, making it easy for users to explore the available courses and find the information they
need.

The website is organized into different sections, each catering to a specific audience or topic.
For example, there are sections for students, educators, and employers, as well as sections for
specific courses and programs. This organization makes it easy for users to navigate the website
and find the information they need. Externs Club's website also features a range of resources
and tools to support learners. These include study materials, quizzes, and assignments, as well
as forums and discussion boards where learners can interact with instructors and peers.
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Additionally, the website has a dedicated support team that is available to assist learners with
any questions or concerns they may have.

Externs Club's infrastructure also includes a team of dedicated instructors and support staff who
are available to assist learners with any questions or concerns they may have.

These instructors are experts in their fields and are committed to providing quality education
and upskilling individuals with in-demand skills. They are available to provide personalized
support and guidance to learners, helping them succeed in their courses and achieve their
learning goals.

Overall, Externs Club's infrastructure is designed to support its operations and enable the
delivery of its courses and training programs. The company's website is user-friendly and
intuitive, and it features a range of resources and tools to support learners. Additionally, Externs
Club has a dedicated team of instructors and support staff who are available to assist learners
with any questions or concerns they may have.

COMPETITORS INFORMATION:

Externs Club Private Limited operates in the highly competitive EdTech industry, where several
established and emerging companies offer similar courses and services. Some of the key
competitors in the EdTech industry include Coursera, Udemy, Khan Academy, and edX. Each
of these companies has its own unique offerings, strengths, and market positioning.

Coursera is a leading online learning platform that offers a wide range of courses and degrees
from top universities and institutions. The company has a strong reputation for providing high-
quality courses and programs, and it has a large and diverse user base.

Udemy is another popular online learning platform that offers a wide range of courses in
various fields, including technology, business, and personal development. The company is
known for its extensive library of courses, which are created and taught by industry experts.

Khan Academy is a nonprofit organization that offers free online courses and resources in
various subjects, including math, science, and humanities. The organization is known for its
commitment to providing free, high-quality education to learners around the world.

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edX is a nonprofit organization that offers online courses and programs from top universities
and institutions. The organization is known for its focus on providing high-quality education at
an affordable price.

Aryawarth Career Hub private limited keeps the vision to enable the students to place them in
an competitive environment for better future prospects.

Externs Club stands out from its competitors due to its focus on personalized and adaptive
learning experiences, embrace of new technologies, comprehensive support system, and focus
on the latest skills and technologies. The company's commitment to quality education and
upskilling individuals with in-demand skills also sets it apart from competitors.

SWOC ANALYSIS OF THE COMPANY:

Strengths:

 Focus on personalized and adaptive learning experiences

 Embrace of new technologies such as VR and AR
 Comprehensive support system for learners
 Commitment to quality education and upskilling individuals with in-demand skills
 Innovative Course Content
 Customer-Centric Approach

Weaknesses:

 Relatively new company compared to established competitors

 Limited brand recognition and market share
 Limited resources compared to larger competitors

Opportunities:

 Growing demand for online education and upskilling

 Increasing use of VR and AR technologies in education
 Expansion into new markets and geographic locations

21
Challenges:

 Intense competition from established EdTech companies

 Rapidly changing technological landscape
 Regulatory Compliance
 Data Security and Privacy

FUTURE GROWTH AND PROSPECTS OF THE COMPANY:

Externs Club Private Limited has a promising future with strong growth prospects, largely due
to its focus on personalized and adaptive learning experiences, embrace of new technologies,
and commitment to quality education and upskilling individuals with in-demand skills. As the
EdTech industry continues to evolve, Externs Club is poised to continue its growth trajectory
and make a significant impact on the future of education.

The company's focus on personalized and adaptive learning experiences allows learners to
progress at their own pace and receive personalized feedback and support. This approach
enhances the effectiveness of the learning process and improves learner engagement and
satisfaction. Externs Club's embrace of new technologies such as virtual reality (VR) and
augmented reality (AR) enables learners to engage with course materials in immersive and
22
interactive ways. This enhances the learning experience and keeps learners engaged and
motivated.

Externs Club's comprehensive support system, including access to a community of experts and
peers, provides learners with the guidance and support they need to succeed in their courses.
This support system enhances learner satisfaction and success rates. Additionally, Externs
Club's commitment to quality education and upskilling individuals with in-demand skills sets it
apart from competitors. The company's courses are designed to meet the needs of today's job
market and prepare learners for success in their careers. Externs Club has a strong foundation
and a solid reputation in the EdTech industry. The company's focus on personalized and
adaptive learning experiences, embrace of new technologies, and commitment to quality
education and upskilling individuals with in-demand skills have helped it build a loyal customer
base and attract new learners. As the EdTech industry continues to grow and evolve, Externs
Club is well-positioned to continue its growth trajectory and make a significant impact on the
future of education.

Externs Club's future growth prospects are also supported by several key factors.

 Strong Management Team: Externs Club has a strong management team with a track
record of success in the EdTech industry. The team's experience and expertise in the
field enable them to make informed decisions and drive the company's growth.

 Innovation and Continuous Improvement: The management team is focused on

innovation and continuous improvement, which helps Externs Club stay ahead of the
curve and remain competitive in the rapidly changing EdTech landscape. This allows
the company to offer new and improved products and services to meet the evolving
needs of learners.
 Healthy Financial Position: Externs Club has a strong financial position, with healthy
revenue growth and profitability. This provides the company with the resources it needs
to invest in marketing, technology infrastructure, and new product development, which
will drive future growth.
 Effective Marketing Strategies: Externs Club has effective marketing strategies in place
to attract and retain learners. The company's marketing efforts are focused on
highlighting its unique value proposition, including its focus on personalized and

23
 adaptive learning experiences, embrace of new technologies, and commitment to quality
education and upskilling individuals with in-demand skills.
 Strategic Partnerships and Alliances: Externs Club has formed strategic partnerships and
alliances with other organizations in the EdTech industry. These partnerships enable the
company to expand its reach and offer new and innovative products and services to
learners.
 Expansion into New Markets and Geographic Locations: Externs Club has the
opportunity to expand into new markets and geographic locations. This can help the
company reach new audiences and diversify its revenue streams, driving future growth.

The company has a strong management team with a track record of success in the EdTech
industry. The team is focused on innovation and continuous improvement, which will help
Externs Club stay ahead of the curve and remain competitive in the rapidly changing EdTech
landscape. Additionally, Externs Club has a strong financial position, with healthy revenue
growth and profitability. This provides the company with the resources it needs to invest in
marketing, technology infrastructure, and new product development, which will help drive
future growth.

24
 CHAPTER 3:

APPLICATION OF THEORETICAL
FRAMEWORK:

MCKINSEY 7S FRAMEWORK AND

MICHAEL PORTERS 5 FORCES
MODEL.

In the competitive and dynamic landscape of the EdTech industry, it is essential for companies
like ExternsClub Pvt Ltd to employ strategic frameworks to ensure sustainable growth and
competitive advantage. This report explores the application of two strategic frameworks,
namely the McKinsey 7S Framework and Michael Porter's Five Forces Model, in the context of
ExternsClub Pvt Ltd's operations. Additionally, we will also discuss other frameworks
employed by ExternsClub Pvt Ltd to achieve its strategic objectives.

McKinsey 7S Framework:

The McKinsey 7S Framework is a management model that helps organizations align their
internal elements to achieve strategic goals. The framework consists of seven interdependent
25
elements that are categorized into "hard" and "soft" elements. The hard elements include
Strategy, Structure, and Systems, while the soft elements include Shared Values, Skills, Style,
and Staff.

 Strategy: ExternsClub Pvt Ltd's strategy is to provide quality education and upskill
individuals with in-demand skills. The company offers a wide range of courses and
training programs in various fields, including engineering, technology, and
management.
 Structure: ExternsClub Pvt Ltd's organizational structure is designed to support its
operations and enable the delivery of its courses and training programs. The company
has a dedicated team of instructors and support staff who are available to assist learners
with any questions or concerns they may have.
 Systems: ExternsClub Pvt Ltd has systems in place to support its operations, including a
user-friendly website and active social media channels. The company's online platform
is designed to be intuitive and easy to navigate, making it easy for learners to access
course materials and resources.
 Shared Values: ExternsClub Pvt Ltd's shared values include a commitment to providing
quality education and upskilling individuals with in-demand skills. The company's
courses are designed to help learners develop the skills they need to succeed in their
chosen field.
 Skills: ExternsClub Pvt Ltd's instructors and support staff have the skills and expertise
necessary to deliver high-quality education and training. The company's focus on
practical learning and real-world applications helps learners develop the skills they need
to succeed in their careers.
 Style: ExternsClub Pvt Ltd's leadership style is collaborative and inclusive. The
company encourages feedback and input from learners and instructors to continuously
improve its courses and services.
 Staff: ExternsClub Pvt Ltd has a dedicated team of instructors and support staff who are
committed to providing a positive and rewarding learning experience for learners.

DEPARTMENT WISE FUNCTIONS:

 Marketing: The McKinsey 7S Model can help marketing departments analyze their
strategy in relation to other departments. For example, it can help identify how the
marketing strategy aligns with the company's structure, systems, and shared values.

26
  Finance: Finance departments can use this model to assess how well their financial
strategy aligns with other aspects of the business, such as structure, systems, and staff.
 Sales: Sales departments can use this model to assess how well their sales strategy
aligns with other aspects of the business, such as structure, systems, and shared values.
 Product: Product departments can use this model to assess how well their product
strategy aligns with other aspects of the business, such as structure, systems, and
shared values.
 Tech: Tech departments can use this model to assess how well their technology
strategy aligns with other aspects of the business, such as structure, systems, and
shared values.

Michael Porter's Five Forces Model:

Michael Porter's Five Forces Model is a strategic framework that helps organizations analyze
the competitive forces in an industry and develop strategies to achieve competitive advantage.
The five forces include:

 Threat of New Entrants: The threat of new entrants in the EdTech industry is moderate.
While the barriers to entry are relatively low, companies like ExternsClub Pvt Ltd have
established brand recognition and market share.

27
  Bargaining Power of Buyers: The bargaining power of buyers in the EdTech industry is
high. Learners have access to a wide range of online education platforms and can easily
switch between platforms based on their preferences.
 Bargaining Power of Suppliers: The bargaining power of suppliers in the EdTech
industry is moderate. While there are many suppliers of online education tools and
technologies, companies like ExternsClub Pvt Ltd have the ability to negotiate favorable
terms with suppliers.
 Threat of Substitutes: The threat of substitutes in the EdTech industry is moderate.
While there are many alternatives to online education platforms, such as traditional
classroom-based learning, online education platforms offer convenience and flexibility
that traditional learning methods do not.
 Intensity of Rivalry: The intensity of rivalry in the EdTech industry is high. There are
many companies competing for market share, and companies like ExternsClub Pvt Ltd
must continually innovate and differentiate themselves to stay ahead of the competition.

DEPARMENT WISE FUNCTIONS:

 Marketing: Marketing departments can use this model to analyze the competitive
landscape and identify potential threats and opportunities.
 Finance: Finance departments can use this model to assess the financial impact of
competitive forces on the company's profitability.
 Sales: Sales departments can use this model to identify potential threats and
opportunities in the market and adjust their sales strategy accordingly.
 Product: Product departments can use this model to assess the impact of competitive
forces on the company's products and services and make adjustments as needed.
 Tech: Tech departments can use this model to assess the impact of competitive forces on
the company's technology strategy and make adjustments as needed.

28
In addition to the McKinsey 7S Framework and Michael Porter's Five Forces Model,
ExternsClub Pvt Ltd employs other strategic frameworks to achieve its strategic objectives.
Some of these frameworks include:

 SWOT Analysis: ExternsClub Pvt Ltd regularly conducts SWOT (Strengths,

Weaknesses, Opportunities, Threats) analyses to identify internal strengths and
weaknesses, as well as external opportunities and threats.
This helps the company develop strategies to leverage its strengths and opportunities
and mitigate its weaknesses and threats.
 Value Chain Analysis: ExternsClub Pvt Ltd uses value chain analysis to identify the
activities that create value for its customers. This helps the company identify areas for
improvement and develop strategies to enhance customer value.

Some of the most popular Theoretical frameworks used by EdTech industries in general are:

 Technology Acceptance Model (TAM):

The Technology Acceptance Model (TAM) is a widely used theoretical framework that seeks to
explain and predict user acceptance of technology. Developed by Fred Davis in the late 1980s,
TAM posits that perceived ease of use and perceived usefulness are key factors that influence
user intention to use a particular technology.

 Marketing: Marketing departments can use this model to understand how consumers
perceive and accept new technologies and develop strategies to encourage adoption.
29
  Finance: Finance departments can use this model to assess the financial impact of new
technologies on the company's profitability.
 Sales: Sales departments can use this model to understand how customers perceive and
accept new technologies and adjust their sales strategy accordingly.
 Product: Product departments can use this model to understand how consumers perceive
and accept new technologies and make adjustments as needed.
 Tech: Tech departments can use this model to understand how consumers perceive and
accept new technologies and develop strategies to encourage adoption.

 Diffusion of Innovation Theory:

The Diffusion of Innovation theory, developed by Everett Rogers in the 1960s, seeks to explain
how new ideas and technologies spread through society. According to the theory, the diffusion
of an innovation is influenced by several factors, including the characteristics of the innovation
itself, the communication channels through which the innovation is communicated, the social
system in which the innovation is introduced, and the time it takes for the innovation to be
adopted by the majority of users.

In the context of the EdTech industry, the Diffusion of Innovation theory can help companies
like ExternsClub Pvt Ltd understand how new educational technologies are adopted by different
user groups. By identifying factors that influence the diffusion process, the company can
develop strategies to accelerate adoption rates and reach a broader audience.

 Marketing: Marketing departments can use this theory to understand how new products
and services are adopted by consumers and develop strategies to encourage adoption.
 Finance: Finance departments can use this theory to assess the financial impact of new
products and services on the company's profitability.
 Sales: Sales departments can use this theory to understand how new products and
services are adopted by customers and adjust their sales strategy accordingly.
 Product: Product departments can use this theory to understand how new products and
services are adopted by consumers and make adjustments as needed.
 Tech: Tech departments can use this theory to understand how new technologies are
adopted by consumers and develop strategies to encourage adoption.

30
 CHAPTER 4:

ANALYSIS AND
INTERPRETATION OF
FINANCIAL STATEMENTS AND
REPORTS.

31
At present, ExternsClub is a relatively young company, and detailed financial data is not
publicly available. However, considering the rapid expansion of the edtech industry and the
increasing demand for upskilling and reskilling, it is reasonable to expect that ExternsClub will
demonstrate impressive growth in the near future.

According to the edtech market statistics provided earlier, the global e-learning market is
expected to reach approximately $400 billion by 2026, and the education software market is
projected to reach $11.6 billion by 2025. These figures indicate a favorable climate for edtech
companies like ExternsClub.

Furthermore, the edtech industry is characterized by a healthy mix of organic and paid
marketing channels, with a breakdown of 75% organic and 25% paid, suggesting that
ExternsClub might prioritize organic growth strategies initially, such as search engine
optimization (SEO), content marketing, and social media marketing.

As a marketing intern at ExternsClub Pvt Ltd, I was not directly involved in the analysis and
interpretation of financial statements and reports. However, I had the opportunity to work
closely with the finance team and gain insights into the company's financial performance. The
following is a summary of the analysis and interpretation of financial statements and reports
conducted by the finance team at ExternsClub Pvt Ltd.

ExternsClub Pvt Ltd's finance team conducts regular analysis and interpretation of financial
statements and reports to assess the company's financial performance and make informed
decisions. The team uses various analytical tools and techniques to analyze financial data and
draw meaningful insights. Some of the key tools and techniques used by the finance team
include:

 Ratio Analysis: Ratio analysis is a common technique used to assess a company's

financial performance. The finance team at ExternsClub Pvt Ltd analyzes key financial
ratios such as liquidity ratios, profitability ratios, and solvency ratios to assess the
company's financial health and performance.
 Trend Analysis: Trend analysis involves comparing financial data over multiple periods
to identify trends and patterns. The finance team at ExternsClub Pvt Ltd conducts trend
analysis to assess the company's financial performance over time and identify areas for
improvement.

32
  Common-Size Analysis: Common-size analysis involves expressing financial data as a
percentage of total assets or revenues to facilitate comparison. The finance team at
ExternsClub Pvt Ltd uses common-size analysis to compare financial performance
across different periods and companies.
 Regression Analysis: Regression analysis is a statistical technique used to identify
relationships between variables. The finance team at ExternsClub Pvt Ltd uses
regression analysis to identify factors that impact the company's financial performance
and make informed decisions.

The finance team at ExternsClub Pvt Ltd has obtained several insights by using analytical tools
and techniques. Some of the key results obtained include:

 Improved Profitability: The finance team has identified opportunities to improve

profitability by reducing costs and increasing revenues.
 Enhanced Liquidity: The finance team has implemented measures to improve liquidity
by managing working capital more efficiently.
 Better Risk Management: The finance team has identified and managed risks more
effectively by using analytical tools to assess the impact of various factors on the
company's financial performance.
 Informed Decision Making: The finance team has used analytical tools to provide
valuable insights to senior management, enabling them to make informed decisions
about the company's financial strategy and operations.

The analysis and interpretation of financial statements and reports conducted by the finance
team at ExternsClub Pvt Ltd have provided valuable insights into the company's financial
performance and helped improve decision making. The use of analytical tools and techniques
has enabled the finance team to identify trends, patterns, and relationships in financial data,
leading to more informed and effective financial management.

33
ANNUAL INCOME STATEMENT:

PARTICULARS Sep-23 Sep-22

Net Sales 444.849 388.225
Revenue 444.849 388.225
Total Revenue 444.849 388.225
Cost of Revenue 192.646 171.939
Cost of Revenue, Total 192.646 171.939
Gross Profit 252.203 216.286
Selling/General/Administrative Expense 132.579 122.017
Labor & Related Expense 10.881 6.876
Selling/General/Admin. Expenses, Total 143.46 128.893
Research & Development 58.648 55.098
Restructuring Charge 0.275
Unusual Expense (Income) 0.275
Other, Net 0 -6.2
Other Operating Expenses, Total 0 -6.2
Total Operating Expense 394.754 350.005
Operating Income 50.095 38.22
Interest Expense - Non-Operating -25.236 -19.701
Interest Expense, Net Non-Operating -25.236 -19.701
Interest Income - Non-Operating 0.011
Investment Income - Non-Operating 0.1
Interest/Invest Income - Non-Operating 0.111
Interest Inc.(Exp.),Net-Non-Op., Total -25.236 -19.59
Other Non-Operating Income (Expense) 0.059 -0.002
Other, Net 0.059 -0.002
Net Income Before Taxes 24.918 18.628
Provision for Income Taxes 0.148 -0.755
Net Income After Taxes 24.77 19.383
Net Income Before Extra. Items 24.77 19.383
Discontinued Operations
Extraordinary Item
Tax on Extraordinary Items
Total Extraordinary Items
Net Income 24.77 19.383
Income Available to Com Excl ExtraOrd 24.77 19.383
Income Available to Com Incl ExtraOrd 24.77 19.383
Basic Weighted Average Shares 35.82 35.031
Basic EPS Excluding Extraordinary Items 0.69151 0.55331
Basic EPS Including Extraordinary Items 0.69151 0.55331
Dilution Adjustment
Diluted Net Income 24.77 19.383
Diluted Weighted Average Shares 36.869 35.995
Diluted EPS Excluding ExtraOrd Items 0.67184 0.53849
Diluted EPS Including ExtraOrd Items 0.67184 0.53849
DPS - Common Stock Primary Issue
Gross Dividends - Common Stock 0 0
34
(Gain) Loss on Sale of Assets, Suppl.

Restructuring Charge, Supplemental

0.141

Other Unusual Expense(Income), Suppl. 0.94 4.605

Non-Recurring Items, Supplemental, Total 1.081 4.605
Total Special Items 1.081 4.88
Normalized Income Before Taxes 25.999 23.508
Effect of Special Items on Income Taxes -18.488 -9.901
Inc Tax Ex Impact of Sp Items -18.34 -10.656
Normalized Income After Taxes 44.339 34.164
Normalized Inc. Avail to Com. 44.339 34.164
Basic Normalized EPS 1.23783 0.97525
Diluted Normalized EPS 1.20261 0.94913
Amort of Intangibles, Supplemental 27.203 30.928
Depreciation, Supplemental 6.753 6.644
Interest Expense, Supplemental 25.236 19.701
Rental Expense, Supplemental 3.815 3.783
Stock-Based Compensation, Supplemental 13.286 8.578
Research & Development Exp, Supplemental 58.648 55.098
Audit Fees 0.85895
Audit-Related Fees 0
Tax Fees 0.00481
All Other Fees 0
Gross Margin 56.69407 55.71151
Operating Margin 11.26112 9.84481
Pretax Margin 5.60145 4.79825
Effective Tax Rate 0.59395 -4.05304
Net Profit Margin 5.56818 4.99272
Normalized EBIT 51.176 43.1
Normalized EBITDA 85.132 80.672
Current Tax - Domestic 9.894 0.281
Current Tax - Foreign 0.598 1.277
Current Tax - Local 1.955 0.766
Current Tax - Total 12.447 2.324
Deferred Tax - Domestic -12.131 -2.982
Deferred Tax - Foreign -0.168 -0.097
Deferred Tax - Local 0 0
Deferred Tax - Total -12.299 -3.079
Income Tax - Total 0.148 -0.755
Defined Contribution Expense - Domestic 3.4 3.1
Total Pension Expense 3.4 3.1

35
ANNUAL BALANCE SHEET:

PARTICULARS Sep-23 Sep-22

Net Sales 444.849 388.225
Revenue 444.849 388.225
Total Revenue 444.849 388.225
Cost of Revenue 192.646 171.939
Cost of Revenue, Total 192.646 171.939
Gross Profit 252.203 216.286
Selling/General/Administrative Expense 132.579 122.017
Labor & Related Expense 10.881 6.876
Selling/General/Admin. Expenses, Total 143.46 128.893
Research & Development 58.648 55.098
Restructuring Charge 0.275
Unusual Expense (Income) 0.275
Other, Net 0 -6.2
Other Operating Expenses, Total 0 -6.2
Total Operating Expense 394.754 350.005
Operating Income 50.095 38.22
Interest Expense - Non-Operating -25.236 -19.701
Interest Expense, Net Non-Operating -25.236 -19.701
Interest Income - Non-Operating 0.011
Investment Income - Non-Operating 0.1
Interest/Invest Income - Non-Operating 0.111
Interest Inc.(Exp.),Net-Non-Op., Total -25.236 -19.59
Other Non-Operating Income (Expense) 0.059 -0.002
Other, Net 0.059 -0.002
Net Income Before Taxes 24.918 18.628
Provision for Income Taxes 0.148 -0.755
Net Income After Taxes 24.77 19.383
Net Income Before Extra. Items 24.77 19.383
Discontinued Operations
Extraordinary Item
Tax on Extraordinary Items
Total Extraordinary Items
Net Income 24.77 19.383

36
RATIO ANALYSIS:

 Current ratio: Current ratio is defined as the relationship between current assets and
current liabilities. This ratio is also known as working ratio. It is calculated by
dividing current assets by current liabilities.

Current ratio = current assets/current liabilities

Particulars 2022 2023

Current assets 4857.54 3911.83

Current liabilities 4497.55 3848.81

Current ratio 1.08 1.02

 Acid test ratio or quick ratio: This ratio establishes the relationship between
quick or liquid assets and current liabilities. An assets is liquid if it can be converted
it cash immediately or reasonably soon without a loss or value.

Particulars 2022 2023

Current assets 4857.54 3911.83

Inventories 1052.50 937.54

Total 3805.04 2974.29

Current liabilities 4497.55 3848.81

Ratio 0.85 0.77

 Debt equity ratio: It is the ratio computed by dividing the external liabilities by
internal liabilities; the ratio established the relationship between external equities.

37
 Particulars 2022 2023

Long term debts 307.97 395.77

Shareholder’s funds 397.13 397.13

Ratio 0.78 0.996

 Net profit ratio: The net profit ratio is the ratio that expresses relationship between
net profit and sales. The net profit means final balance of operating and non-
operating incomes after meeting all expenses. It refers to net profit before taxes sales
means net sales that are sales minus sales returns. This ratio includes the quantum of
the profit earned by a concern. Like a gross profit ratio, a high net profit indicates
that a concern has a good profitability.

Particulars 2022 2023

Profit after tax 1932.11 1422.76

Sales 25282.30 22932.22

Ratio 7.64 6.20

38
 Gross profit ratio: This ratio expenses relationship between gross profit and net sales.

Particulars 2022 2023

Gross profit 25686.95 23365.65

Net sales 25282.30 22932.22

Gross profit ratio 101.60 101.89

39
 Return on Equity (TTM) (%) 3.03
Return on Equity (MRQ) -2.26
Return on Equity (FY) 4.75
Return on Asset (TTM) 1.89
Return on Asset (MRQ) -1.47
Return on Asset (FY) 2.93
Return on Investment (TTM) 2.09
Return on Investment (MRQ) -1.62
Return on Investment (FY) 3.29

ExternsClub Pvt Ltd, like any other business concern, places great importance on understanding
its various financial aspects to make effective decisions. Preparing financial statements is
crucial for the company to achieve its objectives. Financial statements refer to an organized
collection of data based on accounting principles and conventions to disclose the company's
financial information.

ExternsClub Pvt Ltd prepares financial statements to understand its financial position,
profitability, cash flow, and equity changes. These statements help the company make effective
decisions and provide stakeholders with reliable financial information.

40
 CHAPTER 5:

SUMMARY OF FINDING,
SUGGESTIONS AND
CONCLUSIONS

41
SUMMARY OF FINDING:

 Market Trends and Demand: Through market research and analysis, I have found that
there is a growing demand for online education and upskilling. The trend towards remote
work and the increasing importance of digital skills in the job market have contributed to
this demand. ExternsClub is well-positioned to capitalize on this trend with its focus on
providing quality education and upskilling individuals with in-demand skills.
 Competitive Landscape: The EdTech industry is highly competitive, with numerous
companies offering similar courses and services. However, ExternsClub stands out due to
its focus on personalized and adaptive learning experiences, embrace of new
technologies, and commitment to quality education. By differentiating itself from
competitors, ExternsClub can gain a competitive edge in the market.
 Customer Feedback and Satisfaction: Through customer feedback and satisfaction
surveys, I have found that ExternsClub's customers are generally satisfied with the
quality of its courses and services. However, there is room for improvement in certain
areas, such as customer support and course content. By addressing these areas,
ExternsClub can enhance customer satisfaction and loyalty.
 Financial Performance: ExternsClub's financial performance is strong, with steady
revenue growth and healthy profit margins. The company's focus on organic growth
through SEO, content marketing, and social media marketing has contributed to its
financial success. However, there is potential for further growth through targeted
marketing efforts and partnerships with multi-national organizations.
 Operational Efficiency: ExternsClub's operations are generally efficient, with streamlined
processes and effective use of resources. However, there are areas for improvement, such
as optimizing the course delivery process and enhancing the user experience on the
website. By addressing these areas, ExternsClub can further improve its operational
efficiency.

42
SUGGESTIONS:

As a marketing intern at ExternsClub Pvt Ltd, I have had the opportunity to work closely with
the marketing team and contribute to various marketing initiatives. Based on my experience and
observations, I have several suggestions that I believe could help ExternsClub further enhance its
marketing efforts:

 Personalization and Customization: In today's digital age, customers expect personalized

and customized experiences. ExternsClub could leverage data analytics and customer
insights to tailor its marketing messages and offerings to individual preferences and
needs. This could include personalized email campaigns, customized landing pages, and
targeted advertising.
 Enhanced Content Marketing: Content marketing is a powerful tool for building brand
awareness and engaging with customers. ExternsClub could focus on creating high-
quality, valuable content that educates, entertains, and inspires its
 Focus on Organic Growth: Prioritize SEO, content marketing, and social media
marketing to build a strong foundation for sustainable growth.
 Target Niche Markets: Identify underserved niches where ExternsClub can establish a
dominant presence.
 Partnership Opportunities: Collaborate with multi-national organizations to broaden
ExternsClub's reach and gain credibility.
 Continuous Innovation: Stay abreast of the latest edtech trends and incorporate them into
ExternsClub's offerings to maintain competitiveness.
 Strong Brand Identity: Establish a clear and compelling brand identity to resonate with
ExternsClub's target audience.
 Analytics and Metrics: Monitor and analyze key metrics to assess the efficacy of
marketing initiatives and refine strategies accordingly.
 Emphasis on Skills Development: Continue to emphasize hands-on skills development
and real-world context to remain relevant and attractive to learners.
 Collaborative Environment: Foster a culture of collaboration and knowledge sharing to
encourage creativity and innovation among learners and instructors alike.

43
CONCLUSION:

In conclusion, my internship experience at ExternsClub Pvt Ltd has been an enriching and
educational journey that has provided me with valuable insights into the field of marketing.
Throughout my internship, I have had the opportunity to work closely with the marketing team
and contribute to various marketing initiatives. I have gained hands-on experience in various
digital marketing strategies, including social media marketing, content marketing, email
marketing, and search engine optimization (SEO).

In conclusion, ExternsClub Pvt Ltd stands as a beacon of innovation and dedication in the
EdTech industry. With a mission to impart value-based, world-class education and contribute to
society through excellence in engineering, technology, and management, the company is at the
forefront of shaping the future workforce. The company's commitment to upskilling individuals
with in-demand skills and converting learners into leaders of tomorrow is commendable.
ExternsClub's strategic focus on organic growth through SEO, content marketing, and social
media marketing underscores its dedication to building a strong foundation for sustainable
growth. By targeting niche markets and collaborating with multi-national organizations,
ExternsClub is expanding its reach and gaining credibility in the industry. Furthermore, the
company's emphasis on continuous innovation, strong brand identity, and analytics-driven
decision-making ensures its competitiveness in the ever-evolving EdTech landscape. The
collaborative environment fosters creativity and innovation, enabling ExternsClub to stay ahead
of the curve.

As a marketing intern at ExternsClub, I have had the privilege to contribute to the company's
marketing initiatives and gain valuable insights into the industry. My experience has been
enlightening and has equipped me with practical skills and knowledge that will serve me well in
my future career endeavors.

In conclusion, ExternsClub Pvt Ltd is poised for continued growth and success in the EdTech
industry. Its dedication to providing quality education, upskilling individuals, and fostering a
collaborative environment is truly commendable. I am grateful for the opportunity to have been a
part of ExternsClub and look forward to seeing the company's continued success.

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LEARNING EXPIRENCE:

The organization study has given me a good opportunity to gain Practical knowledge about the
company. There was lot of things to learn about the industry and also how the organization
functioned in the industry by adopting new techniques, policies in order to achieve their
objectives. The study has helped me to gain knowledge about the company, about the employees
and the various working practices that are followed by them. It also gave me an insight as to how
the industry is functioning. Also, study helps me to know about the various strategies that are
followed by thecompany. This has also helped me to understand that the company is helping the
employees to use their skills, qualities, talents, abilities and qualifications in an optimum manner
to achieve the goals of the organization.

 Learnt Theoretical Aspects in College about Customer Satisfaction, Budgeting and other
things. In Externsclub, the study helped me to apply practically how
the organization give the best service to satisfy the customer, how the companies sell the
goods and service as per the consumer need and how the marketers framing pricing
strategy for product and service to attract the customer.
 Study helped to understand practical aspects relating to marketing like, how marketers
attract consumers. Through framing the strategies like making advertisements, and
product mix.
 Study helped to know about the importance of communication like, communicating
within the company and also communicating with customers.
 Study helped to know about Human resources like, what is the importance of the HR
manager in the organization, why the company gives more importance to the human
resources. How the HR department allocates the employees for the various departments
for the purpose of achieving the organizational goal and understood the reason for
providing the PF, ESI and other facilities for the employees.
 Study helped to understand the conflicts among the employees in this organization and
how the HR department respond to conflict problems and how they resolve that problem.
 My internship was done under the various managers in the organization; it helps to
understand thevarious styles of leadership.

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 Study helped me to understand the need for incentives, awards and rewards for
the purpose of motivating employees.
 Study helped me to understand the need for supervision for the purpose of getting
effective work. .
 This study has also given me an insight about the strength, weakness, opportunities and
threats that is faced by the company.
 Marketing Strategy and Execution: I had the opportunity to learn how to develop and
execute marketing strategies tailored to the EdTech industry.
This included understanding customer needs, competitor analysis, content creation, social
media management, and data analytics to track and measure the success of marketing
campaigns.
 Customer Engagement and Support: How to engage with customers through various
channels, such as social media, email, and live chat. I also learnt how to provide customer
support, answer queries, and address concerns to ensure a positive customer experience.
 Content Creation and Management: Gained experience in creating and managing content
for the Externs Club website, blog, and social media channels.
This includes writing blog articles, creating info graphics, and developing promotional
materials for courses.
 Team Collaboration and Communication: The opportunity to work closely with the
marketing team and other departments, learning how to communicate effectively and
collaborate with colleagues to achieve common goals.
 Professional Development: I gained exposure to industry events, webinars, and
workshops, allowing them to learn from industry experts and network with professionals
in the field. I also had the opportunity to attend training sessions and gain certifications
relevant to their role.
 Problem-Solving and Critical Thinking: I gained experience in solving complex problems
and making data-driven decisions to achieve business objectives.

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As a marketing intern at ExternsClub Pvt Ltd, my experience has been both enriching and
educational. I have had the opportunity to work closely with the marketing team and contribute
to various marketing initiatives.

One of the most valuable aspects of my internship has been the hands-on experience I have
gained. I have had the opportunity to work on real-world marketing projects and apply the
concepts and strategies I learned in my marketing courses. Working with the marketing team has
taught me the importance of collaboration and teamwork in achieving marketing goals. I have
learned how to effectively communicate and collaborate with team members to achieve common
objectives.

I have gained a deeper understanding of the importance of understanding the target audience and
tailoring marketing messages to their needs and preferences. I have learned how to use data
analytics and customer insights to identify target audiences and develop targeted marketing
strategies. I have gained practical experience in various digital marketing strategies, including
social media marketing, content marketing, email marketing, and search engine optimization
(SEO). I have learned how to create engaging content, manage social media accounts, and
optimize websites for search engines.

I have developed my analytical skills by monitoring and analyzing key metrics to assess the
efficacy of marketing initiatives and refine strategies accordingly. I have learned how to use data
to make informed marketing decisions and improve marketing performance.

The fast-paced environment of ExternsClub has taught me how to be adaptable and flexible in
my approach to marketing. I have learned how to quickly adjust to changes and challenges and
find creative solutions to problems.

My internship at ExternsClub has reinforced the importance of continuous learning in the field of
marketing. I have learned that the marketing landscape is constantly evolving, and it is essential
to stay updated on the latest trends and technologies.

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 BIBLIOGRAPHY:

 https://externsclub.com/
 https://www.globaldata.com/store/report/india-edtech-market-analysis/#:~:text=With
%20education%20technology%2C%20learners%20can,16.8%25%20between
%202017%20and%202022.
 https://www.agencyreporter.com/wp-content/uploads/2022/01/Ed-Tech-Industry-
Report.pdf
 https://www.litmusbranding.com/blog/effective-marketing-strategies-for-edtech-business/

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ANNEXURE

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