Principles of Marketing – BUS

2201:
Learning Materials
Get Ready For Your College Courses
To best prepare for your future studies, please review the below
preparation resources. We encourage you to use the time before
starting your first term, to get a taste of the topics of your
upcoming courses. There’s no better time to start than now!
Good luck with your studies!

Learn Principles of Marketing

Course Overview
This course provides an introduction to the field of marketing
with the intent to develop a general understanding and
appreciation of the factors and methods involved in marketing a
variety of goods and services. Topics include consumer needs,
segmentation, target marketing, positioning, pricing, distributing
and promoting goods and services. Emphasis is placed on the
integration of marketing principles into an organized approach
for decision-making.
Preparation Resources

 Tanner, J. & Raymond, M.A. (2010). Principles of

Marketing 2.0. Lardbucket.org. Licensed under a Creative
Commons by-nc-sa 3.0. Available
at: https://open.umn.edu/opentextbooks/BookDetail.aspx?
bookId=50
Macroeconomics -BUS 1104 -Course Schedule and Topics:
This course will cover the following topics in eight learning
sessions, with one Unit per week. The Final Exam will take
place during Week/Unit 9 (UoPeople time).

Unit 1 Week 1– Introduction to the Course

Unit 2 Week 2– Strategy and Planning

Unit 3 Week 3– Consumer and Business Buying Behaviour

Unit 4 Week 4– Creating Developing and Managing Offerings

Unit 5 Week 5– Segmenting, Targeting, Positioning,

Advertising and Integrated
Marketing Communications

Unit 6 Week 6- Marketing Channels and the Supply Chain as a

Means of Creating
Value for Customers

Unit 7 Week 7- Public Relations, Sales Promotion and

Professional Selling
Unit 8 Week 8– Customer Satisfaction, Loyalty, Empowerment
and Price

Unit 9 Week 9- Course Summary, Review and Final

Examination