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1) Guitart, I.A., Hervet, G., Gelper, S.

Competitive advertising strategies for programmatic television
(2020) Journal of the Academy of Marketing Science, 48 (4), pp. 753-775. Cited 10 times.

1) https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073918050&doi=10.1007%2fs11747-019-00691-5&partnerID=40&md5
DOI: 10.1007/s11747-019-00691-5

Document Type: Article

Publication Stage: Final
Source: Scopus

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