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5. GOVERNMENT POLICY
Fast Fact:
Marginal cost also has an impact on average cost. When
marginal cost is less than average cost, the production of
additional units will decrease the average cost. When
marginal cost is more, producing more units will increase
the average. cost per unit.
Marginal revenue is the change in total
revenue divided by the change in total
output quantity. It is the increase in
revenue that results from the sale of one
additional unit of output.
FORMULA:
Marginal Revenue = Change in Revenue /
Change in Quantity
A COMPANY SELLS WIDGETS FOR UNIT SALES OF 100, SELLS AN AVERAGE OF
10 WIDGETS A MONTH, AND EARNS 1000 OVER THAT TIMEFRAME. WIDGETS
BECOME VERY POPULAR, AND THE SAME COMPANY CAN NOW SELL 11
WIDGETS FOR 100 EACH FOR A MONTHLY REVENUE OF 1100.
THE MARGINAL REVENUE CURVE IS OFTEN DOWNWARD SLOPING BECAUSE THERE IS OFTEN AN
ECONOMICALLY INVERSE RELATIONSHIP BETWEEN PRICE AND QUANTITY. AS A COMPANY DECREASES
THE PRICE OF ITS PRODUCT, MORE UNITS WILL LIKELY BE DEMANDED; AS THE PRICE INCREASES,
DEMAND OFTEN DECREASES. THE MARGINAL REVENUE CAN BE ANALYZED BY COMPARING MARGINAL
REVENUE AT VARYING UNITS AGAINST AVERAGE REVENUE.WHILE THE AVERAGE REVENUE IS SIMPLY
THE TOTAL AMOUNT OF REVENUE RECEIVED DIVIDED BY THE TOTAL QUANTITY OF GOODS SOLD.
'Law of supply states that other things remaining the same,
the quantity of any commodity that firms will produce and
offer for sale rises with rise in price and falls with fall in
price.'
SUPPLY SCHEDULE
SUPPLY CURVE
IN SUPPLY FUNCTION, QUANTITY SUPPLIED IS EXPRESSED
AS A FUNCTION OF VARIOUS VARIABLES.
Refers to a supply schedule that represents the different quantities of a product that
all the suppliers in the market are willing to supply at different prices.
THE LAW OF SUPPLY DOES NOT APPLY STRICTLY TO AGRICULTURAL PRODUCTS
WHOSE SUPPLY IS GOVERNED BY NATURAL FACTORS. IF DUE TO NATURAL
CALAMITIES, THERE IS FALL IN THE PRODUCTION OF WHEAT, THEN ITS SUPPLY
WILL NOT INCREASE, HOWEVER HIGH THE PRICE MAY BE.