Star Lion College of Engineering and Technology Star Lion College of Engineering and Technology

(Approved by AICTE, New Delhi and affiliated to Anna University Chennai) (Approved by AICTE, New Delhi and affiliated to Anna University Chennai)

Manankorai, Thanjavur - 614 206. Manankorai, Thanjavur - 614 206.

B.E Degree Examination, MARCH 2024 B.E Degree Examination, March 2024
DEPARTMENT OF COMPUTER SCIENCE ENGINEERING DEPARTMENT OF COMPUTER SCIENCE ENGINEERING
CIA- I CIA- I
Course Code : CCW332 Year / Sem: III/VI Course Code : CCW332 Year / Sem :III/ VI
Course Name : Digital marketing Total marks: 50 Course Name : Digital Marketing Total marks: 50
Date : 28.03.2024/ FN Date : 28.03.2024/ FN
PART – A PART – A
Answer all the questions :- (10x2=20) Answer all the questions :- (10x2=20)
1.Define Digital marketing. 1.Define Digital marketing.
2.what is meant by green marketing? 2.what is meant by green marketing?
3.What are the different types of Digital Marketing? 3.What are the different types of Digital Marketing?
4.Differ Traditional Marketing vs Digital Marketing. 4.Differ Traditional Marketing vs Digital Marketing.
5.What is meant by Domain Name? 5.What is meant by Domain Name?
6.What are types of keywords available? 6.What are types of keywords available?
7.Define Long-tail keyword. 7.Define Long-tail keyword.
8.What is meant by Primary content? 8.What is meant by Primary content?
9.Define the benefits of content marketing. 9.Define the benefits of content marketing.
10.Define search engine optimization. 10.Define search engine optimization.

PART – B PART – B
Answer all the questions :- (2x15=30) Answer all the questions :- (2x15=30)
11(a)(i)Describe about types of websites. (8) 11(a)(i)Describe about types of websites.(8)
(ii)What is meant by keyword?Explain the their types.(7) (ii)What is meant by keyword?Explain the their types.(7)
(OR) (OR)
(b)Explain the concepts of planning and creation of website design.(15) (b)Explain the concepts of planning and creation of website design.(15)
12(a)Discuss the concepts of content marketing in detail.(15) 12(a)Discuss the concepts of content marketing in detail.(15)
(OR) (OR)
(b)(i)Explain the process and steps in Digital marketing.(8) (b)(i)Explain the process and steps in Digital marketing. (8)
(ii)Explain the components(types) of digital marketing.(7) (ii)Explain the components(types) of digital marketing.(7)