MANAGEMENT INFORMATION

SYSTEMS
ASSIGNMENT
 CASE STUDY ANALYSIS -6
ANALYTICS POWERING INDIA

The case study analyses how data analytics is influencing different Indian
industries, with an emphasis on notable cases from retail, gaming, water
management, and elections. To solve problems like aging infrastructure and
billing irregularities, it first talks about IBM's predictive analytics in water
management, where technologies are utilized to monitor and manage water
distribution systems in cities like Bangalore and Thiruvananthapuram. The
second section of the article examines the use of data analytics in Indian
elections, highlighting Prashant Kishore's creative approaches that draw on a
wealth of data to comprehend voter feelings and relieve their fears, ultimately
affecting election results.
The retail strategy of DLF Malls is then presented, with a focus on how big data
analytics can be used to improve the shopping experience by offering tailored
services and focused marketing campaigns and by utilizing cloud computing
and Internet of Things technology. Lastly, it discusses how Reliance Games uses
data analytics to examine user behavior and enhance games, which raises
revenue and engagement. Even with these achievements, the case study notes
that big data analytics adoption still faces obstacles, especially in public sector
departments where infrastructure shortages and poor data quality impede
progress. It highlights that for big data projects to be implemented successfully,
a strategic approach, specific goals, and organizational preparedness are
essential. The case study underscores the transformative impact of big data
analytics across various sectors in India while highlighting the need for careful
planning and infrastructure development to fully realize its potential.

QUESTION ANSWERS
1. Indian organizations should venture into using Big Data analytics. Give
arguments to support the statement.
Ans) Indian businesses should employ big data analytics because, as
demonstrated by IBM's predictive analytics supporting water management
agencies, it can extract insightful knowledge from massive amounts of data to
support well-informed decision-making. Big Data analytics also improves
resource utilisation and operational efficiency, as the Kerala Water Authority
case study demonstrates. Additionally, it makes it possible to comprehend
consumer behaviour better, as demonstrated by DLF Mall's application of
footfall data analytics. Furthermore, as groups like I-PAC have shown, big data
analytics is essential to political campaigns in Indian elections. All things
considered, adopting big data analytics gives organizations the ability to make
data-driven decisions, increase productivity, and improve customer
experiences.
2. Indian Government and its departments are now using the extensive big
data they generate for better decision-making. Give examples.
Ans) To make better decisions, the Indian government and its departments are
using a lot of big data, as the water management industry demonstrates.
Predictive analytics, for instance, is being used by the Bangalore Water Supply
and Sewerage Board in conjunction with IBM to efficiently monitor water
distribution systems. Proactive steps for sustainable water supply in Bangalore
are made possible by the timely identification of any problems like leaks or
inefficiency through the analysis of enormous volumes of data. To enhance
operational efficiency and minimize billing errors, the Kerala Water Authority
in Thiruvananthapuram employed IBM's analytics to monitor distribution
systems, track consumption patterns, identify inconsistencies, and optimize
resource allocation. These programs demonstrate how big data analytics is
improving resource management and decision-making in government, which
eventually benefits the general public.
3. Big Data analytics has proven to be a game changer for Indian elections.
Explain the statement.
Ans) The way political campaigns are run and decisions are made has been
radically transformed by big data analytics, which has transformed Indian
elections. In order to properly design campaigns and solve important issues,
organisations such as Prashant Kishore's I-PAC collect a great deal of data to
understand voter opinions and preferences. By using data to inform their
strategy, political parties can create creative and focused campaigns that result
in favourable election results. Politicians can also establish a more personal
connection with voters by using Big Data analytics to identify local issues
through thorough data research. All things considered, big data analytics has
made voter data previously unattainable, allowing for more focused
campaigning tactics and, in the end, affecting election outcomes, which has
shaped India's political environment.
4. Are all organizations able to benefit from big data analytics? Discuss.
Ans) Because different organizations are not prepared and able to implement
these technologies to the same extent, not every firm can reap the same
benefits from big data analytics. Businesses that have a data-centric culture,
well-trained workforces, and sophisticated infrastructure—like IBM's water
management and DLF Malls' retail strategy—are better positioned to use big
data analytics to boost revenue and enhance operations. Smaller businesses,
however, frequently encounter difficulties because of their lack of money,
knowledge, and technology. The success of big data analytics programs is
greatly influenced by factors such as budgetary restrictions, workforce,
infrastructure, and alignment with corporate goals. Big data analytics has a lot
of promise, but its effective application depends on a lot of variables, including
corporate culture, technology readiness, resource availability, and strategic
alignment.