Paris

SEO Presentation
Presented by
Summit Pradhananga
 1 2

ABOUT Keyword
LOREAL Research

AGENDA
3 4

On Page Off Page

SEO SEO & YT
SEO
1

About L`OREAL
L`OREAL is a French personal care company
headquartered in Clichy, Paris. It is the world's
largest cosmetics company and has developed
activities in the field, concentrating on hair color,
skin care, sun protection, make-up, perfume, and
hair care.

A 'Digital First' Company

They are leading brand who has strong presence

in their own domain as well as strong visibility in
digital marketplace.
They believe in creating new relationships, based
on innovation, relevance, transparency and trust
through digital innovations
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Task 1
Shortlist Create 2 Groups Recognize
Kewyords of keyword for Focused
Ecommerce & Keyword
Blog

Research on Provide Suggest

Search Volume Justification of Focused
& SEO Difficulty Keyword selected Keyword for
2 Groups
 Task 1
L’Oreal Paris-
waterproof Search SEO Focus
Keywords [4] Justification Justification
mascara, Price Volume Difficulty Keyword
500+
This keyword has specific requirement of
waterproof the user (has higher intention of buying it)
2400 52
mascara black, and also this keyword has lower SEO as this keyword has more specific
difficulty with decent volume Vs others search type of the product, this
A must have as our product line falls under shows high intent to purchase of
waterproof
3600 76 this keyword directly as well as has good the user. Also SEO difficulty is
mascara,
volume lower than other keywords while
Though the SEO difficulty is on higher side, having good search volume.
Product/eCommer waterproof
this keyword shows a user is intending to Hence rather than competing
ce Page waterproof mascara black
1300 73 buy best waterproof mascara hence they with keyword like Waterproof
mascara best
are searching for it. Therefore, looking into Mascara which has difficulty of
volume also, we must include this keyword 76, it is a smart strategy to make
Since this is a branded keyword, we must Waterproof Mascara black as
own it and use it to maximum. If some one focused keyword with SEO
waterproof
90 52 is searching specifically for Loreal Difficulty of just 52
mascara L'oreal
waterproof mascara, then we have to rank
this page well, hence selected this keyword
3
Task 2 – On Page SEO Optimization

Perform Suggest Element Provide

SEO Audit Tweakings if Justification
required why
changes
required
 Summary
Keyword
Page Name Keywords [5] Focus Keyword Old URL New URL Page Title Len Description Len H1 Other Head Tags Image Alt Tags
Difficulty
Loreal Lash Transform your lashes with
Loreal Lash Paradise: More From Our Classic
waterproof mascara black, https://www.lorea Paradise: L'Oreal Paris Lash Paradise
https://www.lorealparis. https://www.loreal Lash Paradise Lash Brands, Complete The lash-paradise-
waterproof mascara, waterproof Waterproof Mascara lparis.co.in/lash- Waterproof mascara. Waterproof and
co.in/lash- 62 paris.co.in/mascara- 68 157 Paradise Mascara - Look, Get Perfect mascara-black-
mascara best, water proof mascara Black paradise/mascara- Volumizing volumizing, it delivers stunning
paradise/mascara-black- L'oreal
black-waterproof Black Waterproof Eyebrows And Knock waterproof
black-waterproof Mascara! | L'Oreal results. Get gorgeous, dramatic
waterproof Years Off Your Face!
Paris lashes today!

Single word Keyword Density are

Focused Keyword
under 2%, however long tail
Density
keywords are not found

It is found mostly single length

keywords are mostly used. It is Discover intense allure with
recommended to use long tail Recommended to
Currently couldn’t find any L'Oréal' Waterproof Mascara mascara-black-
keywords as well as it will match Waterproof have branded H1 as Complete The Look with
Recommendations: of my longtail proposed shortened the URL black. Unleash bold, smudge- waterproof
how a user searches for it & also it is Mascara Black | 40 153 Loreal Paris Loreal's Black
focused keyword, as above proof lashes that defy the (shortened to
recommended to have 2% of long L'Oreal Paris Mascara -Black waterproof mascara
recommended to use it elements. Elevate your gaze product name)
tail focused keyword density in the Waterproof
website, as currently Long tail effortlessly!
keywords are missing
 Keyword
Page Name Keywords [5] Focus Keyword
Difficulty
Loreal Lash Paradise: waterproof mascara black, waterproof mascara,
https://www.lorealparis.co.in/lash- waterproof mascara best, waterproof mascara waterproof mascara black 62
paradise/mascara-black-waterproof L'oreal

Single word Keyword Density are under 2%,

Focused Keyword Density
however long tail keywords are not found

Recommendations:

It is found mostly single length keywords are mostly

used. It is recommended to use long tail keywords
as well as it will match how a user searches for it &
also it is recommended to have 2% of long tail
focused keyword density in the website, as
currently Long tail keywords are missing
 Page Name Focus Keyword Page Title Len Description Len H1 Other Head Tags Image Alt Tags

Loreal Lash Transform your lashes with

Loreal Lash Paradise: More From Our Classic
Paradise: L'Oreal Paris Lash Paradise
https://www.lorealparis. Lash Paradise Lash Brands, Complete The lash-paradise-
Waterproof Mascara Waterproof mascara. Waterproof and
co.in/lash- 68 157 Paradise Mascara - Look, Get Perfect mascara-black-
Black Volumizing volumizing, it delivers stunning
paradise/mascara-black- Black Waterproof Eyebrows And Knock waterproof
Mascara! | L'Oreal results. Get gorgeous, dramatic
waterproof Years Off Your Face!
Paris lashes today!

Discover intense allure with

Recommended to
Currently couldn’t find any L'Oréal' Waterproof Mascara mascara-black-
Waterproof have branded H1 as Complete The Look with
Recommendations: of my longtail proposed black. Unleash bold, smudge- waterproof
Mascara Black | 40 153 Loreal Paris Loreal's Black
focused keyword, proof lashes that defy the (shortened to
recommended to use it
L'Oreal Paris Mascara -Black waterproof mascara
elements. Elevate your gaze product name)
Waterproof
effortlessly!
4
Task 3 – Off Page SEO Optimization
Part A

Identify 5 Provide
websites for Relevancy,
Backlinks Approx Traffic &
DA

Part B
Mention 3 existing “Do Follow”
Backlink URLs that L'Oreal Paris is getting from.
Part A
Sn websites for backlink
1 https://makeupandbeauty.com/
2 https://www.idiva.com/
3 https://sastaoffer.in/
4 https://www.nykaa.com/
5 https://lbb.in/
Competitor for Loreal Casting Crème Gloss Garnier, Lakme, Streax, Wella, Revlon, Bblunt
Approx website Traffic Website's DA Justification Relevance
It’s an international makeup, beauty and
fashion community, which blogs about about
69.5K 71 beauty and fashion & is is already the biggest Highly relevant
women’s blog on the internet with more than
700 writers writing on it & has good DA
Idiva is a India's largest women’s lifestyle
portal, which covers tips, reviews, latest news
addressing every aspect of women lifestyle.
1.1M 79 Highly relevant
Hence having backlink from this site will be
highly relevant and beneficial. Also it has &
has good DA & traffic
it’s a market place where various beauty
12K 10 products are sold, hence it is important for us Highly relevant
to list / talk about our product in their blog
it’s a market place where various beauty
4.8M 58 products are sold, hence it is important for us Highly relevant
to list / talk about our product in their blog
Again it’s a review place which covers variety
2.9 M 59 of segments and brands where our products Highly relevant
can be thoroughly reviewed
Tools Used : https://www.dapachecker.org/ &
https://ahrefs.com/traffic-checker
Part B
For the above link, Search & Men on 3 exis ng “Do Follow”Backlink URLs that L'Oreal Paris is ge ng from.
Sn websites for backlink for Loreal- Do follow
1 https://ndcommerce.in/
2 https://www.marketresearchfuture.com/reports/sheet-face-mask-market-6655
https://edition.cnn.com/style/article/as-equals-white-lies-skin-whitening-fairness-beauty-
3
companies-intl-cmd/index.html

Tools Used :
UberSuggest
& Small SEO
TOOLS
4
Task 4 – YouTube SEO

Analyze Optimize
Video keywords to
increase video
rank
Focused Keyphrase Flawless Base Makeup Tutorial

Video Title [100] Flawless Base Makeup Tutorial with Simmy Goraya | L'Oréal Paris | Foundation & Concealer Tips!

Video Description Welcome to the ultimate guide to achieving a flawless base makeup look! In this tutorial featuring
Simmy Goraya, we'll walk you through the step-by-step process using L'Oréal Paris products. Learn the
art of creating a perfect foundation with expert tips on how to apply L'Oréal Concealer for that seamless
finish.
Simmy Goraya shares her expertise, making it easy for you to master the techniques. Enhance your
skills in foundation application and discover the secrets behind flawless base makeup.
Join us on this beauty journey and unlock the secrets to flawless base makeup. Hit play and let the
transformation begin! Don't forget to like, subscribe, and share for more beauty tips and tutorials.
Thanks for watching!
#FlawlessBaseMakeup #MakeupTutorial #SimmyGoraya #LOrealParis #FoundationTips
#ConcealerTutorial #MakeupForBeginners #BeautyTutorial #FlawlessMakeup #BaseMakeupGuide
#MakeupTips #BeautyHacks #MakeupGoals #LorealCosmetics #BeautyEssentials #CosmeticTips
#MakeupMagic #GorayaGlam #BaseMakeupMastery
Thumbnail Text "Loreal Makeup Tips - Expert Base Makeup Tips"

Video Tags (5) Flawless Base Makeup Tutorial --- Score 92.3
Tool used: KTD tool Foundation Makeup Tutorial ---- Score 92
How to apply Loreal Concealer --- Score 90.03
Simmy Goraya Makeup Tutorial --- Score 95
Flawless base makeup for Beginners --- Score 87
 Link to working file

https://docs.google.com/spreadsheets/d/1CBNaUOf0onjrKZt652dgH
N9XJgeUab23ufdEdw5TtRs/edit?usp=sharing
 Email at
Do you have any questions? summitpradhananga@gmail.com