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Amusement Parks for the World: The Export of American Technology and Know-How,
1900—1939
Author(s): Arwen P. Mohun
Source: Icon, Vol. 19, Special Issue Playing with Technology: Sports and Leisure (2013), pp.
100-112
Published by: International Committee for the History of Technology (ICOHTEC)
Stable URL: https://www.jstor.org/stable/23788122
Accessed: 28-01-2019 16:51 UTC
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Amusement Parks for the World:
In the decades between the beginning of the twentieth century and the start of
World War II, American-style amusement parks were established on every con
tinent except Antarctica. This article explores how and why this happened. It
argues that global industrialisation and urbanisation provided the context for new
forms of technological entertainment, including amusement parks. Park owners
looked to the United States, notjustfor models ofhow to recreate well-known parks
such as Coney Island's Luna Park, but also for expert advice in the building and
operation of mechanised rides such as roller coasters and tilt-a-whirls. Some
American companies also provided entire rides, boxed and shipped. This article also
places the transfer of amusement park technology in the larger context of early
twentieth-century globalisation and technology transfer, thus inviting historians
to consider the histories of entertainment technologies when researching the spread
of western industries and technological cultures.
In 1902, a new amusement park opened at Coney Island, the popular beach
side resort on the outskirts of New York City. In the decades that followed,
Luna Park became the namesake and inspiration for dozens of other amuse
ment parks spread across the globe from Japan to Australia, Egypt to
Mexico.1 At the same time, the more general idea of amusement parks as a
form of entertainment for the urban masses captured an even broader
international audience. Until the onset of World War II finally brought the
industry to a temporary halt, not even a global depression could stop this
global exchange of technology and culture. In fact, as American parks began
closing their doors and selling their rides after 1929, some of best-known
Arwen P. Mohun is Professor of History at the University of Delaware. She may be contacted at
224 Cheltenham Rd., Newark DE, 19711 USA (mohun@udel.edu). The author wishes to thank her
colleagues Owen White and Darryl Flaherty for lending their expertise on the French empire and
Japan to this project. She is also grateful to the very helpful archives staff at the Penn State University
Archives and to J. Sastre-Juan and J. Valentines-Alvarez who kindly shared their unpublished paper
"Technological Fun." Thanks to Jim Williams and Stefan Poser for help and encouragement in
bringing this article to publication.
ICON: Journal of the International Committee for the History of Technology, 19 (2013): 100-112.
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Arwen P. Mohun 101
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102 Amusement Parks for the World
'We are now planning the establishment [of] an amusement park in Tokyo
following the example of your park,' Japanese entrepreneur Takamura Kôhei
wrote to the directors of Pittsburgh's Kennywood Park in 1934. 'Would you
kindly send plans, informations [sic], photographs, and any other things that
concern your park, as we want to take them as the reference for our own
amusement park.'6 There is no evidence that Andrew McSwiggan,
Kennywood's director, ever complied with Takamura's request, but others
did. As it turns out, Takamura had written to a number of parks all over the
world with the same request. Rye Beach Playland in New York, Sunnyside
Amusement Area in Toronto and Angol Park in Budapest were among the
parks that provided detailed information and photographs. Takamura used
the material he collected to write an article explaining to his Japanese col
leagues in some detail how to create profitable American-style amusement
parks in a Japanese context.7
By the time Takamura began collecting information, amusement parks
had become a familiar feature of urban areas and seaside resorts all over the
world. Melbourne (Australia), Rio de Janeiro, Havana, Vienna, Paris,
Shanghai, not to mention Cleveland (Ohio) and Galveston (Texas), all
boasted at least one park. While many were built from the ground up, others
involved a technological reimagining of pre-existing nineteenth-century
pleasure parks, picnic grounds, zoos and resorts. These 'factories for fun'
shared certain common features: mechanised rides, a midway, exotic archi
tecture built from lathe and plaster - the Eiffel Tower was a particularly
popular feature. But Takamura was hardly a pioneer in Japan. Instead, he
followed in the footsteps of Japanese entrepreneurs who had been building
amusement parks for nearly two decades. Japan's first amusement park was
probably the short-lived Asakusa Luna Park in Tokyo, which burned down a
year after its opening in 1910. A second Luna Park in Osaka was built soon
thereafter. It survived until 1925.8
What drove the sudden flourishing of this distinctive form of mass enter
tainment? As capitalist enterprises and forms of leisure, amusement parks fit
exceedingly well into the contexts of urbanisation and industrialisation. They
provided a form of inexpensive, easily available entertainment that fitted the
rhythm and constraints of city-dwellers' lives. Unlike the episodic character
of pre-industrial fairs and festivals, the 'industrial saturnalia' of the amuse
ment park was available on nights and weekends, or whenever industrial
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Arwen P Mohun 103
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104 Amusement Parks for the World
Figure 1. 'Spahis Sénégalais À Magic City' (15 July, 1913). By courtesy of the National Library of France.
If a would-be park owner wanted to build their own park, how would they
go about doing so? Imitation was one possible option. Written descriptions,
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Arwen P. Mohun 105
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106 Amusement Parks for the World
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Arwen P. Mohun 107
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108 Amusement Parks for the World
the world. 'I have some prospects. Have just furnished set of plans for
Blackpool, England,' he wrote a friend in 1931.36 Later in the decade, Miller
could be found living in the Hotel Ontario in Mexico City while he super
vised the construction of another of his designs. As a side line, he had agreed
to act as an agent for the National Amusement Device Company, which wa
trying to market internationally a device called the 'Leap Frog'.37 Miller's for
mer partner, Harry Baker, built his last ride in Rio de Janeiro in the late
1930s. Baker's obituary described it as 'the largest roller coaster in Latin
America', noting that it had been opened by none other than the President
of Brazil, Getúlio Vargas.38
For clients with shallower pockets, American companies also offered a
service called 'equipment basis' purchasing. Described as 'the most reason
able,' by the Philadelphia Toboggan Company, it provided plans and equip
ment, but everything else was left up to the purchaser.39 This approach
worked best with smaller, self-contained rides that could be disassembled
and boxed. These ranged from the extremely simple - slides, often photo
graphed at Coney Island, were very popular in the 1910s - to more complex
devices involving motors, cars and staging areas. With proper design, even
small Ferris wheels and roller coasters could be sold this way.
Harry Traver, partner in the Pittsburgh-based Traver Engineering
Company, specialised in these kinds of rides. He was known throughout the
industry for a number of distinctive attractions, including the caterpillar
tumble bug and circle swing.40 In the late 1920s, Traver began focusing his
marketing on providing rides for a global market. 'This company builds more
rides for export than any other,' a 1930 advertisement proclaimed. 'We have
the facilities and the know how to take care of our export customers. Our
rides are operating and making money all over the world.'41 Traver also acted
as a broker for American park operators looking to sell used equipment. In
***
1932, Al Wyant of Pitts
burgh's Kennywood Park
asked Traver to sell a 'tilt-a
whirl' (a 'flat ride' in which
individual cars spin on a
platform that is raised and
lowered - known as a
'Waltzer' in Europe), which
the park no longer needed.
Traver had sold a similar
model to a park in Buenos
Aires three years earlier.
Figure
Figure 2. Tilt-a-whirl
2. Tilt-a-whirl broken down for broken down
transportation. By for transportation. By Initially, he encouraged
courtesy of Ballyhoo Betty. Wyant: 'I am writing some
courtesy of Ballyhoo Betty.
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Arwen P. Mohun 109
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110 Amusement Parks for the World
building sixty machines and we believe this breaks all records for th
exploitation of a new ride in its first season.'48
In the long run, selling equipment and services abroad proved far mor
successful for Americans than owning and managing foreign parks. Even
the pre-World War II geopolitical environment in which American and
European corporations could often dictate the terms under which their
banana plantations, oil and gas drilling operations, and mining compani
operated in local political economies, amusement parks proved too small an
too vulnerable to local conditions to operate profitably as imperialistic enter
prises. The 1929 onset of the Great Depression had a disastrous effect on the
amusement park industry within the United States, but interestingly enough
seems to have led to greater emphasis on equipment manufacturers refocu
ing their marketing efforts on the rest of the world. Those efforts resumed
after the war with the opening of a new group of Luna Parks, including
chain in Saudi Arabia and a handful of parks in the republics of the form
Soviet Union.49
CONCLUSION
NOTES
1 J. Kasson, Amusing the Million: Coney Island at the Turn of the Century (New York, 1978), 61.
2 See, for instance, T. Hughes, American Genesis: A Century of Invention and Technologica
Enthusiasm, 1870-1970 (New York, 1989); D. Headrick, The Tentacles of Progress: Technology
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Arwen P. Mohun 111
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112 Amusement Parks for the World
24 'Amusement Park Apparatus', Daily Consular and Trade Reports, 3 (Washington, DC, 1912),
1361.
25 'Devices for an Amusement Park', Daily Consular and Trade Reports, 1 (Washington DC, 1911),
976. For other examples, see R.S. Goddard to Philadelphia Toboggan Company, 22 January,
1944, GST/AM02.03, Jacques Collection; 'Foreign Trade Opportunities', Commerce Report
(October 16,1922), 191.
26 Standish, A New History of Japanese Cinema (n. 8 above), 18.
27 A. Harlan Pickard to R.S. Uzell, July 20,1928, GST/AJ06.17, Jacques Collection.
28 Edo McCullough, World's Fair Midways: An Affectionate Account of American Amusement Areas
(New York, 1966), 41,53.
29 T. Throgmorton, Roller Coasters: An Illustrated Guide to the Rides in the United States and Canada,
with a History (Jefferson, NC, 1993), 5.
30 R. Cartmell, The Incredible Scream Machine: A History of the Roller Coaster (Fairview Park, OH,
1987), 93.
31 'R.S. Uzell Corporation', [catalogue] (c. 1909), GST/AJ06.17, Jacques Collection.
32 Francisco Cardenas to Philadelphia Toboggan Company, June 6, 1944, GST/AJ06.17, Jacques
Collection.
40 For a contemporary circus worker's description of assembling Traver's tilt-a-whirl, see http://
www.heyrubecircus.com/contemporary-culture/a-labor-of-love-an-insiders-perspective-on
assembling-the-tilt-a-whirl (accessed 20 October 2013).
41 'Export Orders' (December 1930), GST/AH03.07, Jacques Collection.
42 H.G. Traver to Al Wyant (Novermber 14,1932) GST/06.17, Jacques Collection.
43 C.J. Jacques, Jr., 'Harry Traver: Ride Innovator and Showman ', Amusement Park Journal, 3 (1981):
11.
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