PROBLEMS:

 Compliance with advertising regulations, which apply to alcoholic beverage advertising

in terms of substance, message, and target market, may limit the creative freedom of
marketing efforts.

Solution: By creating advertising content that follows regulatory rules while also delivering the
brand's image and message. The campaign will also emphasize responsible drinking while
avoiding any messages that encourage heavy or irresponsible consumption.

 GSM Blue Mojito will struggle to stand out in a market filled with other alcoholic
beverages, in addition to continuously changing consumer tastes. The marketing
advertisement may not effectively convey what differentiates it from other options.

Solution: Create advertising that emphasizes the distinct flavor of GSM Blue Mojito and
highlights its refreshing taste with vivid visuals that will appeal to the target audience.

References:

1. https://www.philstar.com/cebu-business/2012/04/03/793589/ginebra-launches-
light-gin-line-keep-market-demand
2. https://www.fda.gov.ph/fda-circular-no-2019-006-guidelines-in-commercial-
display-selling-promotion-and-advertising-of-alcoholic-beverages-and-beverages-
that-contain-alcohol/#:~:text=Promotional%20and%20advertising%20materials
%20on,to%20and%20consumed%20by%20minors.
3.