STRATEGIC PLANNING vs.

STRATEGIC MANAGEMENT

The concept of strategic management is much broader than that of planning.

It encompasses from the

-assessments of diagnoses and readiness, -structuring the process of planning and

- formulating a shared purpose for the organization,

- choosing strategies,

- setting goals and challenges,

- assigning responsibilities for detailing plans and projects, and to conduct and follow the stages of its
implementation.

Strategic management aims to ensure the GROWTH, CONTINUITY and SURVIVAL of the
institution, through the continuous adaptation of its strategy, its capacity and its structure, enabling it
to face and anticipate the observed or foreseeable changes in its environment.

The classic difference between strategic planning and strategic management lies precisely in the
ability to make the daily life of the company specifically accomplish the chosen strategic actions.

In this way, problems of the type:

-Very high accounts payable,

- High delinquency,

- Falling sales,

- Customer complaints,

- Excessive stock levels,

- Inadequate labor,

- Unmotivated employees, etc. are part of the company's daily management.

Many of these problems, however, occur precisely because, in the past, strategic problems that have
given rise to them have not been formulated and adequately addressed.

Strategic management is therefore responsible for making strategic planning happen.

This is a tool that will guide strategic management.

In planning, we put what should be done; the strategic management provides subsidies for the creation
of the planning, just as it does happen what was proposed in the planning.

Let us return to the stages of strategic management