A STUDY ON CONSUMER PERCEPTION AND BUYER BEHAVIOUR

FOR PURCHASE OF RESIDENTIAL APARTMENTS IN GATALA

DEVELOPERS AND PROPERTIES PVT LTD CHENNAI

By
ABINAYA P
(Reg.no: 142222631002)
Of
SRM VALLIAMMAI ENGINEERING COLLEGE
(An Autonomous Institution)

A MINI PROJECT REPORT

Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment of the requirements for the award of the degree

Of
MASTER OF BUSINESS ADMINISTRATION

IN
MARKETING MANAGEMENT

ANNA UNIVERSITY
CHENNAI 600 025
DECEMBER 2023