Ranking of products

Available info
Ranking of potential products
Rules for assigning points per catetory
Potential products overview - slide
Ranking of potential products back

Is the product
consistent with the Does it require the Do you have strong players
Type of product current brand? same distribution? on the market you enter?
Cottage cheese YES YES NO
Feta NO NO NO
Yellow (swiss) cheese YES YES YES
Cheddar YES YES NO
Yoghurt YES YES YES
Ice cream NO NO NO
Milk desserts (i.e. Monte) NO YES YES
 Weights
20%
Points awarded for
What % of customers What is the potential Is the product
already thinks that you What is the growth rate of the market? consistent with the
deliver the product of the product? In MLN USD current brand?
30% 3% 100 3
5% 6% 30 1
30% 3% 150 3
25% 15% 30 3
60% 7% 300 3
5% 8% 150 1
20% 8% 200 1
 YES
NO

20% 20% 20% 20%

Does it require Do you have strong What % of customers

the same players on the already thinks that you What is the growth Total
distribution? market you enter? deliver the product rate of the product? Points
3 3 2 1 2.4
1 3 1 2 1.6
3 1 2 1 2.0
3 3 2 3 2.8
3 1 3 2 2.4
1 3 1 2 1.6
3 1 2 2 1.8
Rules for assigning points per catetory
back

Is the product consistent with the current brand?

Options Points
YES 3
NO 1

Does it require the same distribution?

Options Points
YES 3
NO 1

Do you have strong players on the market you enter?

Options Points
YES 1
NO 3

What % of customers already thinks that you deliver the product

From To Points
0 15% 1
15% 50% 2
50% 3

What is the growth rate of the product?

From To Points
0 5% 1
5% 15% 2
15% 3
Potential products overview - slide
back
Total value of the
market
Type of product Total Points In mln USD
Cottage cheese 2.4 100
Cheddar 2.8 30
Yoghurt 2.4 300
Feta 1.6 30
Yellow (swiss) cheese 2 150
Milk desserts (i.e. Monte) 1.8 200
Ice cream 1.6 150