Manages Product or

Service Development Production

Dela Peña, Gracelyn T.
 Manages Product or Product Management is
a process that focuses on bringing a new product
to market or developing an existing one.
 It starts with an idea of a product that a customer
will interact with and ends with the evaluation of
the product’s success. Product Management unites
business, product development, marketing, and
sales.
Studies show that effective product management
can increase profit by 34.2 percent proving the
importance of its implementation.
The Importance of Product Management
Product Management helps in keeping
up with market trends.
 Product Management principles require
teams (and product managers) to interact
with existing customers regularly and analyze
feedback. This can lead to issues getting fixed
sooner and new features getting adopted
before the rest of the market wises up.
Product Management Process
and Key Activities
Tasks in product management cascade from
strategic to tactical. The whole process of
product management involves…
•Vision Development
•Customer Understanding
•Strategy Development
•Product Development
•Marketing and Sales
•Metrics Tracking
 Each of the stages may include inbound and
outbound activities. A product manager doesn't
perform all activities but rather supervises
their fulfillment.
 Inbound activities focus on product
development and include defining
vision and strategy, product development,
testing, and launch.
 Outbound activities are oriented toward the
marketing of a product and its sales. This
includes branding, sales, and analysis of customer
feedback.
Thank you for listening!
QUIZ TIME!!!
1. A process that focuses on bringing a new product
to market or developing an existing one.
2-5.
Give the four (4) that unites with Product
Management.
6. How many percent can an effective product
management increase?
7-9.
Give 3 Product Management Process and Key
Activities.
10.