55 CLASSIC

APPLE ADS
Every marketer
should study
by Josue Valles
1970s
 1
"Introducing Apple 2"
 2
"A is for Apple"
 3
"31,000 hours later, we still
love Apple Computer."
 4
"We're looking for the most
original use of an Apple
since Adam."
1980s
 5
"What kind of a man
owns his own computer?"
 6
"Ford spent the better part
of 1903 tackling the same
details you'll handle in
minutes with an Apple"
 7
"Baked Apple"
 8
"Edison had over 1,800
patents in his name, but
you can be just as
inventive with an Apple."
 9
"Reddy Chirra improves
his vision with an Apple"
 10
"Apples make great
carrots"
 11
"Make waves with an
Apple"
 12
"Will someone please tell
me what an Apple can do?"
 13
"These people had the guts
to be successful"
 14
"How to turn a sea of data
into data you can see"
 15
"What if "what if" isn't
enought?
 16
"Inside Apple"
 17
"Inside Apple" (variant)
 18
"How to send mail at
670,000,000 mph"
 19
"It's time kids started using
strong language"
 20
"It's the same old Apple II,
except for the front, back
and inside"
 21
"Take Macintosh out for a
test drive"
 22
"Introducing Macintosh.
What makes it tick. And talk."
 23
"Apple announces a
breakthrough of incredible
proportions"
 24
"Of the 235 million people in
America, only a fraction can
use a computer."
 25
"We interrupt this magazine
for some important
programs"
 26
"It can sing like Caruso, talk
like Barrymore and calculate
like Einstein"
 27
"Look at a personal in an
entirely new way. Introducing
the Apple II GS"
1990s
 28
"3,000,007 reasons to
upgrade to System 7"
 29
"The shortest distance
between a Macintosh
and a PC"
 30
"You don't need a
crystal ball to see where
multimedia is going.
What you need is a
box."
 31
"I feel like I'm being
pecked to death by
ducks"
 32
"Reason/Emotion"
 33
"The pack that kept you
organized in the 70s"
 34
"There's a whole new
way to look at
multimedia"
 35
"But what about
tomorrow?"
 36
"A picture is worth a
thousand words. But for
some reason, Hewlett-
Packard is speechless"
 37
"Once again, BMW
showcases some of the
world's best technology"
 38
"What's on your
PowerBook?"
 39
"An operating system so
advanced it could only
come from Apple"
 40
"Think different"
 41
"Some people think the
Pentium II is the fastest
processor in the world.
Not quite."
 42
"What can you do with
240 MHz?
 43
"Introducing the
MessagePad 2000, the
only handheld computer
you can actually use"
 44
"Chic. Not geek."
 45
"The new Power
Macintosh G3"
2000s
 46
"Black tie optional"
 47
"Power to burn"
 48
"Sends other UNIX boxes
to /dev/null"
 49
"Solving life's dilemmas
one app at a time"
50
"iPod"
 51
"iPod Touch"
 52
"iPod Shuffle"
 53
"Nano-chromatic"
 54
"iCommute"
 55
"Thanks a billion"