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GROUP 8:

1. NGUYỄN THỊ YẾN NHI - 31221025715


2. NGUYỄN NGỌC HOÀNG DUNG - 31221022964
3. NGUYỄN THỊ KHÁNH LINH - 31221022756
4. NGUYỄN THỊ ÁNH NGUYỆT - 31221025886
5. DƯƠNG HUỆ MẪN- 31221023155
1. Price: Walmart

Walmart is often recognized for its competitive pricing strategy, offering low
prices to attract a large customer base.
“Selling the best products at the lowest prices possible”, Walmart's famous
motto. While many brands are focusing on big cities or crowded areas like New
York, Walmart has chosen a The other way is to go to small, sparsely populated
residential areas, where no "retail giant" cares. Walmart has selected a group of
customers who live in the suburbs, they avoid the prospect of going head-to-
head with brands in the city.
The advantage of scale
the ability to sell many products allows them to reduce purchasing costs
from suppliers and have enough ability to resell at low prices, while
eliminating competitors.

Operating costs: Always keep Walmart's operating costs as low as possible


in a variety of ways

Supply
When Walmart became the number one brand in America, they still kept the
balance in negotiations with product suppliers
2. Quality:
Apple
Apple is a global technology company known for its innovative products, including
the iPhone, iPad, and Mac

Apple is known for its focus on high-quality products, often commanding a premium for
their attention to design and performance. Therefore, everyone desires to own Apple
products at the prices the company offers, even if they are higher than other brands.

Unlike great mobile rivals, Google Android, Apple keeps all its development in-house,
with no open sourcing.
This creates, in effect, an ecosystem in which each and every Apple device can be paired
seamlessly, offering the end-user greater connectivity and functionality – if they are
willing to remain steadfastly loyal to the brand.
3. Delivery Speed: Amazon
Amazon has gained a reputation for fast and reliable delivery services, especially
through its Prime membership program.They have Same-Day, One-Day, Prime, Priority,
Standard and Amazon-Day Delivery Terms & Conditions so the customers can choose
the suitable delivery for them.
Large network of fulfillment centers: Amazon operates a large network of fulfillment
centers located in strategic locations near major transportation hubs, which helps to
reduce shipping times.
Use of various transportation modes: Amazon uses a variety of transportation modes to
deliver packages to its customers, including air, ground, and sea.
Integration of technology: Amazon uses advanced software systems to optimize routing
and scheduling, and it has developed automation technologies such as robotic
fulfillment centers and delivery drones.
4. Delivery Reliability:
FedEx
FedEx Express is one of the world's largest express delivery companies,
providing fast and reliable delivery services to more than 220 countries and
territories, helping customers freely conduct business transactions anywhere.
any country. FedEx Express uses a global air and ground network to speed
shipments that need to be delivered quickly on a specific date and time. Users
can make deliveries via the Online Shipment Tool easily and quickly, Manage
your shipments from start to finish with friendly, practical services.

In handling error orders, for example in the case of delivery to the wrong
address, the delivery staff will receive the goods back from the delivery
department and deliver the goods on the same day or the next day at the latest.
5. Flexibility and New-Product
Introduction Speed: Dell
Dell is an example of a company that has been recognized for its flexible
manufacturing process, allowing customer to customize their products.
Dell pioneered the direct to consumer model for computer sales allowing
customer to customer to customize their computer based on specific need. This
flexible in product configuration has been a vital element of Dell Strategy
Dell uses a variety of electronic tools and media to provide the best customer
service. To best implement CRM-customer relationship management, Dell offers
24/7 online support as well as direct dial-in service for technical support
specialists. Support services range from troubleshooting, user guides,
upgrades, downloads, news, new technology,
6.Coping with changes in demand:
Samsung
Dell is an example of a company that has been recognized for its flexible
manufacturing process, allowing customer to customize their
Dell pioneered the direct to consumer model for computer sales allowing
customer to customer to customize their computer based on specific need.
This flexible in product configuration has been a vital element of Dell Strategy
7. Straddling
McDonald
McDonald’s is the master of Straddling Strategies In the late 1990s, McDonald's
struggled with failed products and market saturation, while rivals Burger King
and Wendy's thrived with customizable menus. To compete, McDonald's
launched "Made for You," requiring costly kitchen upgrades to match its rivals'
customization options.

Copying rivals proved tricky for McDonald's. Burger King's focus on


customization clashed with McDonald's speed-driven value chain. So,
McDonald's adopted a "straddling" approach, offering some customization
without sacrificing their core identity of fast food.

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