Certainly!

Here's a brief comparison table outlining the shifting business strategies from budget to
luxury and luxury to budget:

| Aspect | Budget to Luxury Strategy | Luxury to Budget Strategy |

|-----------------------|---------------------------|---------------------------|

| Target Market | Mass market, price-sensitive consumers | Affluent, luxury-seeking consumers

|

| Product Offering | Basic, functional products with cost-effectiveness as a priority | Premium,

high-quality products with unique features and branding |

| Pricing Strategy | Value-based pricing, focused on affordability and competitive pricing | Prestige
pricing, emphasizing exclusivity and high margins |

| Distribution Channels | Broad distribution through mass-market retailers, e-commerce platforms |

Selective distribution through upscale boutiques, flagship stores, and luxury department stores |

| Marketing Approach | Emphasizes affordability, value for money, and practical benefits | Focuses
on brand image, lifestyle associations, and emotional appeal |

| Customer Experience | Functional and efficient customer service with less emphasis on
personalized experiences | Highly personalized customer service, exclusive events, and luxury perks |

| Brand Positioning | Positioned as a budget-friendly option catering to everyday needs |

Positioned as a symbol of status, luxury, and indulgence |

These are generalizations and actual strategies may vary based on specific industries, target markets,
and business objectives.