Annexure – I

Micro Project Proposal (PART A)

1.0 Aims/Benefit of the Micro Project:

➢ To prepare a Business Plan for Digital Marketing Agency.
➢ To identify Digital Marketing Business opportunities.
➢ To know the expectations of Digital Marketing Business.
➢ To prepare a financial plan for Digital Marketing Agency.
2.0 Course Outcomes Addressed:
□ 22032.a. Identify your entrepreneurial traits.
□ 22032.b. Identify the business opportunities that suits you.
□ 22032.c. Use the support systems to zero down to your business idea.
□ 22032.d. Develop comprehensive business plans.
□ 22032.e. Prepare plans to manage the enterprise effectively.
3.0 Proposed Methodology:
1. Arrangement of groups and representatives for groups that are not usually
represented aspartners in main projects.
2. Capacity building and networking in relation to the role as partners in micro projects.
3. Collected materials related to project.
4. Support development of more need and user driven projects.
5. Contribute to the maximum requirements of project.
6. An eligible project idea addressing one of the four Priority Axes and a work plan
for a microproject including a description of how the capacity building and
networking should take place.
7. The project involves maximum three partners. From three partners, the
contributions of micro project are distributed.
8. An eligible Lead member who will guide the group members and analyzed the data.
9. Eligible match finding the proper information.
10.Softcopy corrections by respective teachers.
11.Completion of the micro project properly.
12.Final copy and submission.

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 4.0 Action Plan

Sr Details of Activity Planned Planned Name of

no Start Responsible
Finish
Date Team
Date Members
1 Formation of groups 3-2-23 4-2-23 Om pharate

2 Selected the topic for micro project 6-2-23 8-2-23 Onkar warade

3 Discussed about the project 9-2-23 12-2-23 Karan mohite

4 Assigned the work to each group 13-2-23 15-2-23 Tejas rajpure

member
5 Detailed study of micro-project 16-2-23 20-2-23 Onkar warade

6 Collected information on assignment 21-2-23 24-2-23 Om pharate

topic
7 Started working on micro project 25-2-23 26-2-23 Karan mohite

8 Assembled all the data 27-2-23 6-3-23 Tejas rajpure

9 Evaluation of data 10-3-23 22-3-23 Om pharate

10 Prepared rough copy of micro project 23-3-23 4-4-23 Onkar warade

11 Project proposal presentation to guide 5-4-23 10-4-23 karan mohite

12 Corrected the micro-project 6-4-23 12-4-23 Tejas rajpure

13 Actual implementation of micro- 13-4-23 22-4-23 Om pharate
project
14 Execution of overall data 23-4-23 25-4-23 Onkar warade
15 Final micro-project presentation 1-5-23 1-5-23 Karan mohite

16 Micro-project submitted 2-5-23 2-5-23 All Members

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 Name of Team Members with Roll No:
SrNO Roll No Name of Students

15 120 Karan Arun Mohite

12 126 Om Chandrashekhar Pharate

17 135 Onkar Ashok Warade

18 128 Tejas Ramesh Rajpure

Name of Faculty: Prof. Mr. Nanaware D.B.

Signature:

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 Annexure – II

Micro Project Proposal (PART B)

1.0Title of the Project: “Digital Marketing Agency Business Plan.”

2.0Rationale:
Digital marketing, also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messagesas a marketing channel. The
purpose of this project is to study the impact of digital marketing and how
important it is for both consumers and marketers. In this project we have prepared
a Business Plan for Digital Marketing Agency. It begins with an Executive
summary of digital marketing and then it highlights the mediums of digital
marketing, opportunities, execution, company and financial plan in today's era.

Aims/Benefits of the Micro-project:

Aim: -
1) To prepare a Business Plan for Digital Marketing Agency.
2) To identify Digital Marketing Business opportunities.
3) To know the expectations of Digital Marketing Business.
4) To prepare a financial plan for Digital Marketing Agency.

Benefits: -
1) Learned to prepare a Business Plan.
2) Learned to prepare a Financial Plan for Business.
3) Learned to identify business opportunities.
4) Understood the competition in Digital Marketing.

3.0 Course Outcomes Achieved

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.

4.0 Literature Review

1) www.bplans.com
2) www.webfx.com
3)MSBTE Lab manual

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 ABSTRACT
The world is shifting from analog to digital and marketing is no exception. As
technology development is increasing, the use of digital marketing, social media
marketing, search engine marketing is also increasing. Internet users are increasing
rapidly and digital marketing has profitedthe most because it mainly depends on the
internet. Consumer's buying behavior is changing and they are more inclined
towards digital marketing rather than traditional marketing. The purpose of this
project is to study the impact of digital marketing and how important it is for both
consumers and marketers. In this project we have prepared a Business Plan for
Digital Marketing Agency. It begins with an Executive summary of digital
marketing and then it highlights the mediums of digital marketing, opportunities,
execution, company and financial plan in today's era.

5.0 Actual Methodology Followed:

Executive Summary

Overview

Aroma Marketing Solutions is a newly formed digital marketing agency that is run
by two IT Students, Sourabh and Aditya, who collectively have more than two
Years of experience Social Media handles, working at digital marketing agencies,
and helping small to medium size businessesachieve their digital growth goals.

While Aroma Marketing Solutions has been operating as a small consultancy for the
past 1 year, itis now looking to raise some funding and become a full-service digital
marketing agency that willneed to purchase technology assets and ramp up hiring to
meet client demands. Additionally, oncethe Aroma Marketing Solutions ramps up
their marketing efforts, there will be a need for internal resources to manage all the
new clients that they will onboard.

Aroma Marketing Solutions will operate initially as a fully remote organization

with resources across various functional areas of the business including Search
Engine Optimization (“SEO”), Conversion Rate Optimization (“CRO”), paid
advertising (including social media and search), as well as contractors who will
support auxiliary revenue streams such as content writing and designservices.

Aroma Marketing Solutions is well-positioned to quickly become one of the most

trusted digital marketing agencies in the industry given its existing reputation and
the plans of building a proprietary technology solution that will bring meaningful
value to clients. As Aroma Marketing Solutions furthers their reputation in the
market, Aroma Marketing Solutions is poised for long- term success and will be
able to increase hiring and expand service offerings to meet client demands with
ease.

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 Service Offerings
After completing their fundraising, Aroma Marketing Solutions will expand their operations to
fourmain revenue streams

• Search Engine Optimization

SEO marketing services include SEO strategy development, technical SEO,
keyword targeting, content marketing, and link building.

• Paid Advertising
Includes full-service PPC marketing efforts, including search engine advertising,
paid shopping ads, display ads, paid social media ads, retargeting, and more.

• Conversion Rate Optimization

eCommerce CRO services will run over thousands of AB tests across a variety of
eCommerce platforms with the goal of driving sales. Through targeted user
research, a team of UX analysts, and psychological experts, Aroma Marketing
Solutions will grow not only transactions but averageorder and customer lifetime
value for clients.

• Copywriting & Design Services

Industry-focused content writers and designers who excel in translating the voice
and tone of a client’s business into conversion-driving copy or rich and engaging
design.

Expectations

Financing Needed
Given the management team’s long-standing success in the industry, Aroma
Marketing Solutions will be looking to secure an SBA loan in the amount of
₹5,00,000 to finance the acquisition of initial start-up technology costs as well as
cover initial cash flow needs as Aroma Marketing Solutions ramps up customer
acquisition and operates at a loss in Year 1.

Forecast
Given industry growth and the new technology platform Aroma Marketing Solutions
will develop,the projected next five years will see strong growth from Direct Market
Access (DMA) as they service new and existing clients while capturing additional
wallet share with existing new services as Aroma Marketing Solutions grows to
become a one-stop-shop for all types of digital marketing. Across the company,
Aroma Marketing Solutions is projecting to ramp up meaningfullyafter securing their
debt capital and hiring several resources to achieve 2022 revenue of ₹7,20,000,
which will grow to ₹50,00,000 by 2026.

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 Employees at Aroma Marketing Solutions
Aroma Marketing Solutions is a newly started Digital Marketing Agency Founded
by 2 IT StudentsSourabh & Aditya in year 2022. As this is a newly started business,
that too with 0 investment when it was founded, currently both the founders are
handling all the operations at the company. All the required demand from
manpower are fulfilled by hiring short term Freelancers, this way the firm is saving
funds at initial year of its establishment.

About Founder & Employees of Aroma Marketing Solutions

Name: Karan Mohite

(Founder)
Role: CEO
Experience: 1.5 Years of Experience as a Digital Marketing manager
at aCanadian Company. (internship)

Education: Diploma in Computer Engineering

(MSBTE) (2020-2023)

Responsibility: - Social Media Management

- Accounts & Finance
- Talent Acquisition
- Social Media Content creation

Name: Om Pharate Name: Onkar Warade

(Founder)
Role: Graphics Designer Role: Manager
Experience: 1 year of Experience as a Content Experience: 2 Years of Experience as
Creator. (internship) Graphics Designer at Marketing
Agency. (internship)

Education: Diploma in IT Engineering Education: Diploma in IT Engineering

(MSBTE) (2020-2023) (MSBTE) (2020-2023)

Responsibility: - Copy Writing Responsibility: - SEO

- Social Media Content Creation - Talent Acquisition
- Web Design - Social Media Ads Campaigns
- Graphics Design - Email Marketing

Current Clients:
1) The Testing Academy
The Testing Academy is a YouTube channel with 80K+ Subscribers. Aroma
marketing Agencyhas been given a contract to manage the Instagram handle of

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 Testing Academy and to grow it organically.

2) WebTalks: The Webtalks is a Instagram handle of a Industry Professional.

Aroma marketingAgency has been given a contract to manage the Instagram handle
of Webtalks and to grow it organically. This page grew from 3K to 110K in just 4
months during the contract

3) Cusdeb: The Cusdeb is a Instagram handle of a magazine. Aroma marketing

Agency has beengiven a contract to manage the Instagram handle of Cusdeb and to
grow it organically.

Financial Highlighprpts of Current (First) year

At launch, Aroma Marketing Solutions operated across four main service categories
all focused ondigital marketing services for clients. The main categories are
outlined below as well as their revenue assumptions used in the financial
projections.
Search Engine Optimization
o SEO marketing services include SEO strategy development, technical SEO,
keywordtargeting, content marketing, and link building.
o Customers will pay a monthly recurring charge that averages out to ₹10,000.
Paid Advertising
o Includes full-service PPC marketing efforts, including search engine advertising,
paidshopping ads, display ads, paid social media ads, retargeting, and more.
o Customers pay the agency a fee of 15% of the client’s advertising budget, which was
assumedto be an average of ₹5,000 per month.

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 Conversion Rate Optimization
o eCommerce CRO services will run over thousands of AB tests across a variety of
eCommerceplatforms with the goal of driving sales. Through targeted user research, a
team of UX analysts,and psychological experts, Aroma Marketing Solutions will grow
not only transactions but average order and customer lifetime value for clients.
Customers will pay a monthly recurring charge that is tiered based on the number of tests and
campaigns run per month but will average out to ₹5,000
Copywriting & Design Services
o Industry-focused content writers and designers who excel in translating the voice and
tone ofa client’s business into conversion-driving copy or rich and engaging designs.
o Customers will be charged per hour for design and writing services at an average rate
of ₹1000per hour.

Growth Strategy
Within the first five years of operations, Aroma Marketing Solutions will look to drive
revenue growth by not only acquiring new customers but also expanding their wallet
share with existing customers. By reducing the churn rate and upselling customers on
additional services, they will enhance the client LTV.
In addition to organic client growth, Aroma Marketing Solutions will also be launching
new service offerings, standalone product offerings, and will establish several
partnerships for referral revenue. The main inorganic growth avenue is with the
development of a proprietary reporting and marketing forecast dashboard. This will
become an integral selling point in Aroma Marketing Solutions servicepackages as a
way to visualize audits, changes, and provide instant access/feedback to the user. Aroma
Marketing Solutions anticipates eventually launching this technology as a standalone
product that will further its growth far in excess of the financial projections in this
business plan.

Target Market
Market Size & Segments
Overall Market
Over the past five years, the Digital Advertising Agencies industry has benefited from
the rapid shiftfrom traditional print advertising to digital advertisements. In particular,
strong demand for digital advertising services from the retail, financial services,
automotive, and telecommunication sectors have bolstered industry revenue. As more
consumers generate website traffic through the use of smartphones and tablets, many
businesses have purchased digital advertising services to build brandawareness across
multiple screens and platforms. Additionally, as more product manufacturers are
directly selling their products online, many retailers are demanding industry activities
such as searchengine visibility services to help them compete. Over the five years to
2027, industry revenue is anticipated to grow at an annualized rate of 17.2%, including

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a 5.6% jump in 2019 to reach ₹30 million. Over the five years to 2022 total industry
operators are expected to increase at an annualizedrate of 16.2% to 4,471.
Many businesses have demanded industry services to spread advertisements in digital
formats, namely online for streamed video content. Furthermore, some industry clients have
moved away frombusiness models that require research and tangible results prior to the
launch of an advertisement, infavour of a testing environment that has evaluated the
commercial viability of new ideas. For example, clients have purchased digital advertising
services that measure online traffic demographicsrelated to their social media websites prior
to launching a product, greatly benefiting the industry. Industry profit (measured as earnings
before interest and taxes) is expected to be 6.1% in 2027, due to increased demand for
specialized and niche digital advertising services
Over the five years to 2024, digital advertising agencies that can develop innovative
tools such as data mining, with applications for analysing customer purchasing
behaviour, will experience strong demand. As online media streaming services and
social media continue to generate substantial internet traffic, many businesses will
strengthen their investments in digital advertising. As a result, industry revenue is
forecast to increase at an annualized rate of 4.4% to $19.5 billion over the five years to
2024.
Internet traffic volumes represent the total data sent over the internet globally per
month. As the amount of internet traffic increases due to more consumers accessing
websites from their mobile devices, tablets, or computers, many businesses will
expand their online presence. As a result, demand for digital advertising services will
rise as more businesses use advertising to drive websitetraffic volumes. Internet
traffic volume is expected to increase substantially in 2024, representing apotential
opportunity for the industry.

Total advertising expenditure

Total advertising expenditure typically trends in line with corporate profit. When
corporate profit rises, businesses are likely to revitalize their advertising budgets. In
2023, total advertising expenditure is expected to increase.

Consumer spending
A rise in consumer spending indicates that more consumers are making discretionary
purchases. Thistrend encourages many businesses to invest in advertising services to
boost brand awareness and remain competitive. As a result of these services, businesses
benefit from a larger customer base. In 2024, consumer spending is expected to
increase.

Corporate profit
As businesses become more profitable, they often expand their advertising budgets,
since many digital advertisings services result in a strong return on investment. Thus,
a rise in corporate profitability, particularly in the retail, finance, automotive, and
telecommunications sectors, stimulates demand for digital advertising services.
Corporate profit is expected to decline in 2024, representing a threat to the industry.

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Investor uncertainty
Investor uncertainty is an important indicator of industry performance. The degree to
which businesses invest in advertising is related to the confidence that decision-makers
have in the market. As uncertainty increases, businesses may decide to reduce or
suspend advertising activities. In 2023,investor uncertainty is expected to decline.
Industry Services

Digital display advertising makes up an estimated 50.0% of industry revenue in 2019.

This product segment includes various forms of advertising, including banner, which
makes up 12.6%of total revenue, followed by video (10.5%), rich media (8.7%), and
sponsorship (1.5%). Over the past five years, as more users have streamed videos online,
video advertisements have steadily grown, as many advertising agencies have
strategically placed advertisements either before, during, or after a video clip.
Furthermore, sponsorship advertising has exhibited growth over the past five years,
particularly for digital-only publications.

Search engine optimization

In 2023, search engine optimization (SEO) and search engine marketing services
are expected to account for 38.9% of industry revenue.
SEO services help increase a company’s visibility in a search engine, such as Google,
Yahoo, or Bing.Typically, websites that have favourably used SEO to appear in search
engine result pages for certain keywords are more likely to have high online visitor
traffic, which can increase clientele’s sales volumes. Digital advertising agencies that
can build website algorithms with the highest relevancy can obtain favourable placing
for their clients in search results. Over the past five years, this market has steadily
grown, due to many businesses developing their online website presence. However,
overthe next five years, many clients will expand their online presence through other
mediums, particularly video, which will cut into growth for this product segment.

Major End Markets

The industry primarily relies on corporate clients from the retail, finance, automotive,
and telecommunications sectors.

Retail and telecommunications

In 2025, retail and telecommunications are expected to account for 29.9% and
20.5% of industry revenue, respectively.
Retail has comprised the largest share of digital advertising spending over the past five
years, whichcan be partly attributed to many consumers making their retail purchasing
decisions online. According to eMarketer, while retailers have demanded direct

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response advertisements over the pastfive years, many retailers will move toward brand
advertising, such as advertisements via video, social display, and hybrid formats.

Comparatively, telecommunication-related advertising has steadily declined over the

past five years,due to data privacy laws that have constrained the ability for advertisers
to implement digital advertisements using user data from consumers’ mobile phones.
Furthermore, consolidation among telecommunication providers has limited their
demand for advertising services

Automotive and financial services are anticipated to make up 12.4% and 12.1% of
industry revenue, respectively.
Over the past five years, demand for digital advertising services from the automotive sector
has steadily increased, due to the revitalization in consumer demand for automobiles. In
particular, manyconsumers have used the internet to shop for their next vehicle, which has
prompted the automotive sector to purchase more digital advertising services. Additionally,
demand for digital advertising services from the financial sector has remained relatively
stagnant over the past five years, due to many digital advertising services, such as rich media
and video formats, not being as effective with driving customer purchasing decisions,
compared with other sectors, such as the automotive sector.

Consumer packaged goods and consumer products

In 2025, consumer packaged goods and consumer products are expected to generate
18.8% of industry revenue.
Over the past five years, this product segment has exhibited growth. For bigger brand products
within this segment, demand for digital advertising services has increased in line with peak
seasons, such asChristmas and the back-to-school period. Comparatively, retailers of lower-
priced products within this market segment typically purchase display advertising campaigns
to build brand awareness and encourage a strong customer base that makes repeat purchases.

Travel and media

Travel and media comprise an estimated 17.8% and 16.3% of industry revenue in 2023,
respectively.
In the past five years, the travel and media sectors have increased their demand for digital
advertisingservices. Over the next five years, the travel sector will demand digital advertising
services that integrate well with consumers that access travel websites from their mobile
device. Comparatively, media, which includes social media sites, have increasingly used digital
advertising services to generate website traffic and monetize their websites.

Computing products and consumer electronics

In 2022, computing products and consumer electronics account for an estimated 18.0%
of industry revenue.

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 Over the next five years, this product segment is expected to account for a larger share of
industry revenue. As consumer electronics are expected to exhibit high growth over the next
five years, many electronic companies that manufacture devices, such as digital and video
cameras, telephones, and TVs, among other products, will increase their demand for digital
advertising services.

Other sectors
Other sectors include the healthcare and pharmaceutical sector, as well as the
entertainmentsector, among others.
Over the next five years, many sectors, such as entertainment, will increasingly demand
digitaladvertising services to attract users that increasingly access websites with their
smartphone and tablet.

Milestones & Metrics

Key Metrics
As with many B2B businesses, Aroma Marketing Solutions will be tracking several
key customer acquisition and customer retention metrics that will drive overall
profitability and allow for more reliable hiring need forecasting.
The metrics Aroma Marketing Solutions will be tracking include:
• Revenue by Service Line
• EBITDA
• Contribution Margin by Service Line
• Cost Per Acquisition (“CPA”)
• Churn Rate by Service Line
• Revenue Per Employee
• MRR and ARR

Company:
Ownership & Structure
Aroma Marketing Solutions is co-owned by the two founders who each have a 50%
ownership in thebusiness. The company is based in the Pune, Maharashtra, India. There
are no other ownership interests in the business at this time.

Team
Leadership Team
Aroma Marketing Solutions is currently being run as a small agency by the two
founders who are looking to secure

funding to make additional hiring and take on enterprise-level clients. The two founders,
Sourabh andAditya, have extensive experience in the market not only as e-commerce

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 digital marketers but also astechnical/UX engineers.

Financial
Key Assumptions
Aroma Marketing Solutions developed the following financials utilizing their extensive
industry knowledge and relevant historic financial performance.
At launch, Aroma Marketing Solutions will operate across four main service categories
all focused on digital marketing services for clients. The main categories are outlined
below as well as their revenue assumptions used in the financial projections.

Search Engine Optimization

o SEO marketing services include SEO strategy development, technical SEO,
keywordtargeting, content marketing, and link building.
o Customers will pay a monthly recurring charge that averages out to ₹10,000.
o Given the long-term nature of SEO, the churn rate is 5%.
Paid Advertising
o Includes full-service PPC marketing efforts, including search engine advertising,
paidshopping ads, display ads, paid social media ads, retargeting, and more.
o Customers pay the agency a fee of 15% of the client’s advertising budget, which was
assumedto be an average of ₹20,000 per month.
o Churn rate is slightly higher than SEO at 7.5%.
Conversion Rate Optimization
o eCommerce CRO services will run thousands of AB tests across a variety of
eCommerce platforms with the goal of driving sales. Through targeted user research, a
team of UX analysts,and psychological experts, Aroma Marketing Solutions will grow
not only transactions but average order and customer lifetime value for clients.
o Customers will pay a monthly recurring charge that is tiered based on the number of
tests andcampaigns run per month but will average out to ₹2,00,000.
o Churn rate is high at 20% due to the nature of the service line.
o Industry-focused content writers and designers who excel in translating the voice and
tone ofa client’s business into conversion-driving copy or rich and engaging designs.
o This is an ancillary service within Aroma Marketing Solutions paid and optimization
offeringsbut can be expanded to help clients develop all onsite and paid messaging.
o Customers will be charged per hour for design and writing services at an average rate
of ₹1000per hour.

Revenue by Month

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 Expenses by Month

Financing
Sources of Funds
Given the management team’s long-standing success in the industry, Aroma Marketing
Solutions willbe looking to secure an SBA loan in the amount of ₹20,00,000 to finance
the acquisition of initial start-up technology costs, as well as cover initial cash flow,
needs as they ramp up customer acquisition and operates at a loss in Year 1.

Use of Funds
Aroma Marketing Solutions is securing an SBA loan for ₹20,00,000 that will be used
to fund initial technology asset purchases of ₹8,00,000, start-up costs including
licensing, legal, and other marketingcosts of ₹2,00,000, as well as cover cash flow needs
during Year 1 as Aroma Marketing Solutions, grows from negative operating income
to cash flow positive by year-end.

2.0 Aims/Benefits of the Micro-Project

➢ Conduct a comprehensive market analysis to understand the digital marketing

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 industry, competition, and potential growth opportunities.

➢ Define the target audience and the digital marketing services that the agency will
offer.

➢ Develop a unique value proposition that differentiates the agency from competitors
and clearly communicates the benefits of the agency's services to customers.

3.0 Course Outcomes Achieved

Gain a comprehensive understanding of the digital marketing industry, including the
latest trends, tools, and technologies.

Develop skills in market research and analysis, including identifying target audiences,
assessing competition, and evaluating growth opportunities.

Learn how to develop a unique value proposition that differentiates the agency from
competitors and effectively communicates the benefits of its services to potential
clients.

4.0 Actual Methodology Followed:

1. Define the project scope, objectives, and deliverables, and establish a project timeline
and budget.

2. Conduct market research to understand the digital marketing industry, competition,

and potential growth opportunities.

3. Define the target audience and the digital marketing services that the agency will
offer.
5.0 Skill Developed/ Learning outcomes of the Microproject:
1. Develop skills in market research and analysis, including identifying target audiences,
assessing competition, and evaluating growth opportunities.

2. Gain an understanding of the digital marketing industry, including the latest trends,
tools, and technologies.

3. Develop expertise in pricing strategies, including how to set prices that reflect the
value of the agency's services and the target customer's willingness to pay.
6.0 Application of this Micro-project:
1. As a class assignment or project for a digital marketing course or program, to provide
students with practical experience in developing a business plan for a digital
marketing agency.

2. As a capstone project for a digital marketing program, to demonstrate students'

mastery of the skills and knowledge gained throughout the program.

3. As a training program for employees of a digital marketing agency, to improve their

skills in market research, financial planning, risk management, and other areas.
Name of Faculty: Prof. Nanaware D.B.
Signature:

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7.0 CONCLUSION

A well-crafted business plan is essential for success in the digital marketing industry,
providing a roadmap for growth and profitability.A comprehensive business plan should
include market research, financial projections, marketing and sales strategies, team building
plans, and risk management strategies.
Developing a successful digital marketing agency requires expertise in various areas,
including market research, financial planning, marketing and sales, team building, and risk
management.
Overall, a Digital Marketing Agency Business Plan project is an excellent way to
develop the skills and knowledge needed to start and grow a successful digital marketing
agency. It provides a comprehensive roadmap for success and can help students,
entrepreneurs, and professionals achieve their goals in the digital marketing industry.

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8.0 BIBLOGRAPGHY

1) https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
2)https://www.hubspot.com/marketing-agency-business-plan-template
3)https://www.businessnewsdaily.com/9845-marketing-agency-business-plan.html

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