Batch: MBA(IB) 2023-25

Subject: Global Strategic Management

Data analysis report

DDB MUDRA GROUP

Submitted to:
DR. SANDEEP SOLANKI

Submitted by:
Group 09
Ankit Singh - 23020241018
Anjali Sawhney - 23020241017
Chaitanya Nirgule - 23020241037
Aniket Chaudhuri - 23020241016
 X

The company chosen by us: DBB Mudra Group

Target Country: CANADA

OBJECTIVE:. The research aims to uncover crucial insights into the preferences and
considerations of Canadian customers in the advertising and marketing services sector.
Specifically, it delves into their communication channel preferences, the values they seek
from advertising services, their openness to trying new services, and their preferred modes of
engagement. This study provides valuable insights into the dynamics of the Canadian market
and user preferences, guiding DDB Mudra's strategic decisions for a successful expansion
into the Canadian advertising landscape.

Industry Expert

Name: Mr. Nitin Bagga

Company: Barrett and Welsh Inc (Canada)
Position: Head of Strategy & Operations
LinkedIn: https://www.linkedin.com/in/nitinbagga/

WHY CANADA?
DDB Mudra may choose to expand its market to the Canada for several strategic reasons:

1. Global Presence and Diversification:

- Canada offers a diverse and stable economy, providing an opportunity for DDB Mudra to
diversify its client base and establish a global presence.

2. Cultural Relevance:
- Canada is known for its multicultural society, and expanding to this market allows DDB
Mudra to showcase its ability to understand and cater to diverse cultural nuances, enhancing
its appeal to a broader audience.

3. Growing Advertising Industry:

- Canada has a thriving advertising industry with a growing demand for creative and
strategic services. Entering this market allows DDB Mudra to tap into new business
opportunities and contribute to the country's advertising landscape.

4. Strategic Alliances and Partnerships:

- Establishing a presence in Canada provides an opportunity for DDB Mudra to form
strategic alliances and partnerships with local businesses, agencies, and organizations,
fostering collaborative ventures and expanding its network.
5. Innovation and Creativity Hub:
- Canada is known for its emphasis on innovation and creativity. DDB Mudra can leverage
this environment to showcase its creative prowess and contribute to Canada's reputation as a
hub for innovative advertising solutions.

6. Strong Purchasing Power: Canada's high per capita income signals robust purchasing
power. This makes it an appealing market for DDB Mudra, offering opportunities for
premium advertising services and potential revenue growth.
7. Digital and Technology Adoption:
- Canada has a high level of digital adoption, presenting opportunities for DDB Mudra to
offer cutting-edge digital marketing and technology-driven solutions, aligning with the
evolving needs of businesses in the Canadian market.

8. Quality of Life and Talent Pool: - Canada is known for its high quality of life, making it
an attractive destination for professionals. Expanding to Canada allows DDB Mudra to tap
into a talented pool of creative and strategic professionals, enhancing the agency's
capabilities.

9. Stability and Business-Friendly Environment:

- Canada's stable political and economic environment, along with its business-friendly
policies, provides a conducive atmosphere for international companies like DDB Mudra to
establish and grow their operations.

10. Market Potential and Consumer Spending:

- Canada's robust economy and consumer spending power offer a lucrative market for
advertising services. DDB Mudra can capitalize on the market potential and contribute to
brand success in the Canadian context.

QUESTIONNAIRE USED BY US TO GET THE ANALYSIS:

 On average, how many hours per day do you spend consuming media (TV, online
streaming, social media, etc.)?
 What type of advertisements do you find most engaging?
 How often do you engage with digital advertisements compared to traditional (print,
TV) ads?
 Which of the following content themes in advertisements appeal to you the most?
(Select one option)
 How likely are you to follow a brand on social media after seeing their advertisement?
 To what extent do advertisements influence your purchasing decisions?
 What is your attitude towards the frequency of ads you encounter daily?
 Rate how important it is for advertisements to reflect cultural diversity.
 What is one thing you would like to see improved in the advertisements you
encounter?
 Which social media platform do you believe has the most influential advertisements?
 How does a brand's commitment to sustainability and corporate responsibility affect
your perception of their advertisements?
  Have you ever engaged with an interactive advertisement (e.g., quizzes, polls)? If so,
did you enjoy the experience?
 How do you feel about personalized ads based on your browsing history and
preferences?
 Can you recall a recent advertisement that left a strong impression on you? If yes,
what was it about?
 How likely are you to buy a product or service promoted by a social media
influencer?
 How concerned are you about your privacy when it comes to online advertisements?

SUMMARY :

HOW THESE FINDINGS CAN HELP DDB MUDRA GROUP TO

EXPAND IN CANADA

Q1. On average, how many hours per day do you spend consuming media (TV,
online streaming, social media, etc.)?

The data guides DDB Mudra in

targeting peak media consumption
hours for maximal ad exposure,
informs digital-focused media buying,
suggests investment in engaging
content for the highly active audience,
and aids budget allocation to match
user engagement, providing a strategic
edge in the competitive Canadian
advertising landscape.
Q2. How often do you engage with digital advertisements compared to
traditional (print, TV) ads?

Based on this data, DDB Mudra can

craft a balanced advertising approach
that caters to both digital and traditional
preferences, potentially optimizing ad
spend by targeting the majority who
engage equally with both ad types and
also accommodating those with a
traditional inclination.

Q3. Which social media platform do you believe has the most influential
advertisements?

For DDB Mudra, this suggests focusing

ad resources on Instagram and TikTok
could maximize impact in Canada,
utilizing visual and trendy content to
engage users effectively on these
platforms.

Q4. Have you ever engaged with an interactive advertisement (e.g., quizzes, polls)? If so,
did you enjoy the experience?

For DDB Mudra, this suggests a potential

market for interactive ads in Canada.
Ensuring enjoyable content could convert
the unengaged 40% and improve
experiences for the critical 20%.
Q5. How do you feel about personalized ads based on your browsing history
and preferences?

For DDB Mudra, balancing

personalization to respect privacy while
enhancing relevance is key.
Understanding neutrality can guide the
development of less intrusive, yet
effective personalized ad strategies for
the Canadian market.

Expert From Ad Agency: MR. NITIN BAGGA

(Barrett West Pvt Ltd)

THANKYOU