Retail Management

Q-1 Explain the importance of the retailer within the channel

Q-2 List and understand the different types of retailers
Q-3 Explain why non-store retailing is on the rise, and list the advantages of its different
forms
Q-4 Discuss the different retail operations models, and understand why they vary in
strategy and format.
Q-5 Explain how retail marketing strategies are developed and executed
Q-6 Discuss how services retailing differs from goods retailing
Q-7 Understand how retailers address product/service failures, and discuss the
opportunities that service failures provide
Q-8 Which according to you are the key drivers of retail growth in India. Explain with the
help of relevant example.
Q-9 Use appropriate example to elaborate the marketing mix for retail. How it is different
from marketing mix for any other products.
Q-10 What according to you are the various external factors affecting the pricing in retail?
Explain the consumer factors and government issues that can affect pricing in retail.

Q-11 Present appropriate example to prove that how the factors listed below affect the
pricing strategy in a retail organization:
a. Price objectives
b. Broad price policy
c. Price strategy
d. Implementation of strategy
e. Price adjustment

Q-12 You are an HR manager in a retail organization. Elaborate the various reasons
which makes your role extremely critical in present organized retail scenario. How
the HR activities can result in organizational sustainability?

Q-13 An HR manager in a retail organization is bound to face certain challenges in present

scenario. Which are the various challenges you feel are extremely critical and why?

Q-14 Explain various types of retail institutions on the basis of ownership.

Q-15 Highlight the importance of consumer connect in retail. Explain the various causes
for customer switch? Support you answer with proper reasoning and example.