Silvia Fatrdlova

Global business Environment cw2

22126786

Executive Summary

Burberry is a premium British fashion company that produces, develops, and distributes prepared to
wear, beauty products, and perfumes, along with rain jackets.This company was associated with
multiple accomplishments that have contributed to it becoming a particularly popular name in
premium prepared-to-wear garments.In the following example, I will delve deeper into Burberry's
SWOT Analysis, digging into its strengths, weaknesses, opportunities, and threats, as well as the
influence on Financial.

Introduction:

Burberry is a high-end apparel company that provides apparel, footwear, and additional accessories.
Thomas Burberry, who was born in the United Kingdom, started the clothing company in 1856. The
company has made enormous gains, from developing waterproof textiles to designing a stylish and
upscale clothes assortment.The fashion firm sells extras, clothing, shoes, jewellery, small suede
items, handbags, and even cosmetics brands. It contributes to greater crust civilisation by
manufacturing, developing, and selling its products internationally. The items of the company are
designed to appeal to individuals of all genders and ages.Bloomberg (Bloomberg, 2021)

Swot Analysis Burrbery :

SWOT assessment is a strategy for identifying assets, flaws, opportunities, and threats. SWOT
analysis is usually used at the managerial level to identify how a business's expansion paths and
attainment goals are connected.The Coronavirus epidemic creates an important danger to
companies such as Burberry, but it also signals that some fresh possibilities have emerged. The
following is Burberry's SWOT Analysis:

Strenght:

Burberry is exclusively marketed on fashionable websites and in publications that includes GQ, Elle,
Glamour, Vogue, and many different .

Burberry has received two Royal warrants, one from Queen Elizabeth II and one from Prince Charles.

Presence on Social Media.: Currently, this firm has 14, 241, 285 Facebook likes, 1,403, 981 Twitter
followers, and 47, 061 YouTube subscribers with 17,769, 628 video views.
Weaknesess:

Costlier Goal: Despite the expense represents grandeur and attractiveness, the substantial cost limits
opportunities for only a handful of buyers.

The thing in inquiry is enough.

The range of products offered by the business includes clothing, cosmetics, and accessories, with a
concentration on the fashion and fancy industries.

The Asian market.

Asian clientele account for a sizable amount of the company's global revenue.Burberry looks like it
has a substantial amount of employees leaving, which has an impact on the business's efficiency.

Opportunities:

Concerts organised in conjunction Burberry may be enabled to reduce the cost of its clothing more
inexpensive by cooperating with other companies.

Companies that the are growing Promotion into new prospective areas is one strategy for success in
the coming years.

Raising the product line: The following will provide new opportunities.

Threats:

Rivalry: Competitors are fighting for your attention.

Behavioural changes in intake As patterns and attitudes change, the corporation becomes
concerned since it has to innovate and design a completely new line of pricey items.

Replica and Fraudulent Goods Pose Dangers

One of among the most serious difficulties that an established organisation faces is goods copying,
which can ruin their brand over time.

Impact on finance :

3.0 Economic ImpactBurberry is well-known for its 156-year history and is linked to British fashion
stores.Burberry has an overall market capitalization of $5.195 billion (Interbrand, 2021) and is one of
the the planet's top 500 brands. Based on data from SyncForce, it is also placed 97th in Best
GlobalBrands and 83rd in Global RepTrak 100. Gigi Hadid, Bella Hadid, and Kendall Jenner are among
the celebrities featured in the corporation's spring-summer 2020 marketing.

The corporation's board of directors is arranged in an organisational fashion, having chief executives
on the right and national ceos from other nations on the other. The
 The Accountancy Committee is picked by the Assembly of Investors and is in charge of overseeing
the company's yearly financial statements as well as how the Board of Directors conducts the firm.

Covid-19 reduced Burberry's sales, but the high-end clothing company has stated that it has met its
financial targets for the year. Again, the aforementioned corporation recorded sales of £2.34 billion
for the 52 weeks ending March 27, 2021, compared to £2.63 billion in 2019/20. Revenue from
operations was calculated to be £396 million, down from £433 million the previous year. Despite the
fact the shop layoffs and less shoppers affected the results, the next quarterly period showed a good
rebound. "Over the span of 30 years, that we've revitalised the business we owned with the
development of new products."

Conclusion :

Burberry also happens to be considered to be among the largest and most prominent designer
brands in the entire globe. Throughout its inception, the company has been well-known among
fashion critics and customers, carving out a niche for its own in the market for luxury goods.
However, given the ever-changing online environment, the company performed all necessary to
adapt and develop as time passed. Burberry has lately made headlines for creating online retailers
and combining creativity with clever robots, indicating that the corporation had all the ducks in a
row.

Burberry's issues are financial rearrangement, developing item skills, a decrease in demand for
premium things, and competition. Burberry, on the other hand, has an enviable brand the past,
global operations, diverse income sources, and a website that lets it to communicate with a growing
global consumer. Burberry can continue its dominance in the private label elite category by
addressing problems and maximising on opportunities with strategic thinking and adaptability.

References

Bloomberg.(n.d.). Bloomberg [online] Available at:

https://www.bloomberg.com/profile/company/BRBY:LN#:~:text=Burberry%2520Group

%2520PLC%2520is%2520a [Accessed 18 Jan. 2022].

burberry Corporate Website. (2018). Financial Performance & KPIs. [online] Available

at: https://www.burberryplc.com/en/investors/financial-performance-kpis.html.

Interbrand. (n.d.). Burberry. [online] Available at: https://interbrand.com/best-global-

brands/burberry/.

Media, I. (n.d.). Burberry achieves objectives despite Covid-19 impact. [online]

Insider Media Ltd. Available at: https://www.insidermedia.com/news/all/burberry-

achieves-objectives-despite-covid-19-impact [Accessed 18 Jan. 2022].

Papagiannis, H. (2020). How AR Is Redefining Retail in the Pandemic. [online]

Harvard Business Review. Available at: https://hbr.org/2020/10/how-ar-is-redefining-

retail-in-the-pandemic.

www.rankingthebrands.com. (n.d.). Burberry Brand Ranking | All Brand Rankings

where Burberry is listed! [online] Available at:

https://www.rankingthebrands.com/Brand-detail.aspx?brandID=375.