FINAL EXAMINATION

ODD SEMESTER , ACADEMIC YEAR 2019-2020

Name of Lecturer Magda Harahap. MA Date
Subject Introduction to Advertising Day/Time
Class E-Learning Room
Please answer all questions in 3 steps:

1. Define the variable(s) in the question

2. Explain/ answer the question
3. Provide example
Questions!
1 Advertising is a marketing tool. Explain its role in the marketing of brands.
2 Creativity is important in advertising. Explain what is creativity in advertising and how
creative strategy is implemented in creating an advertising concept
3 A brand facing a highly competitive marketing environment may need other promotion tools
besides advertising. Choose 2 other promotion tools
4 A company often needs and advertising agency as a brand consultant. What is the role of
the advertising agency and how does a company select an advertising agency
5 What is the role of media in advertising? What are the considerations in selecting the
effective and efficient media?

Acuan pembuatan soal Pembuat soal Mengetahui

Materi perkuliahan & Magda Harahap. MA Program Director PJJ

Scheme of work Lecturer