Searching for a baseball glove in an old dark closet is nothing like finding a singing bird hived in a tree.

Different objects, diff. environments, diff methods. Likewise, at companies today, different types of
information reside in so many diff. environments and are stored in so many different formats like quickly
extracting meaning from what you have is becoming almost impossible. Today information is flowing like
mighty rivers from a trillion connected and intelligent things. And soon the amount of digital information
grew to 988 exabytes equivalent to stock of box from the Sun to Pluto and back again. And with 80% of new
data growth existing as unstructured content, from music files to 3D images, to medical records, to email
keystrokes; the challenge is trying to pull it all together and make sense of it.

But what if you could tap into this information to uncover lucrative business opportunities? What if you had
the inside information you needed to retain customers or improve research? What if you could inject
certainty and predictability into the decision-making process?

SAVVY Org. are asking these questions and they’re finding highly intelligent and profitable answers in clever
analytics software that can organize, store, and mind all the information scattered throughout their
organization and provide customize intelligence to gain faster insight from this information.

Everyday companies make bet the business decisions about their customers, competitors, new products,
and even their own reputation based on account balances, delivery schedules, profit margins, and more
with crossed fingers- because they know that decision-making today is an art based on incomplete and
conflicting information. And those hunches play a big role in determining which way to go. Now imagine a
company will look of it all its information at once:

1. Spot hidden trends, before they occur.

2. Predict outcomes in everything from weather forecasting to transportation scheduling, to financial
performance.
3. Keep its information safe and secure by providing access to the right people while keeping up the
troublemakers.
4. And determine all the different variations of a person’s name. THAT’S ANALYTICS

For example, in order for a company to attract and retain its best customers, it needs a precise portrait of
who they are- their wants, their needs, their buying patterns.

ANALYTICS tools can paint that picture by analyzing and interpreting vast quantities of data, customer
demographics, product purchases traits, experiences, and online transactions- turning information into
insight in developing conclusive fact-based strategies to gain that competitive advantage. The underlying
technology works in 3 stages:

1. Advanced analytics algorithms, using search and index technologies begin sifting through all of the
different pieces of information for gems of intelligence.
2. The information is correlated and analyzed for patterns and trends, and more than 2 hundred times
a second faster than a hummingbird can flap its wings.
3. This advanced analysis is quickly turned into insight, that is used to determine which actions drive
optimal results. Recommended actions along with supporting information are delivered to the
systems or people that can effectively implement them rather than making gut decisions and
hoping for the best.

Imagine what this kind of new intelligence could do for retailers in terms of capturing and analyzing changes
in markets, trends, and consumer preferences at holiday time.

Imagine what they could do for doctors in terms of making better diagnostics and treatment decisions.
Developing new drugs and predicting health issues before they happen by crunching data in days and weeks
instead of months and years.

Imagine what they could do for insurance companies in terms of seeing patterns and billions of claims and
identifying the few fraudulent.

Imagine what they could do for police departments in terms of corelating street level information from
mere of observations and devices to identify crime patterns and prevent them.

As organizations are discovering, the best part of this technology is its limitless horizons. Breakthroughs are
occurring virtually every day and our understanding of how to process all the different kinds of data and
turning it into not just organized information or even knowledge, but actual intelligence. What wasn’t
visible before is becoming visible for the first time and this will change the conventional wisdom of business
forever. And that’s how it works.