MULTIPLE CHOICE.

Choose the one alternative that best completes

the statement or answers the question.
1) Which two variables rank as marketing's most important
contributions to strategic management? 1) _______
A) Market segmentation and product positioning
B) Competition and collaboration
C) Product development and market development
D) Diversification and budgeting
E) Marketing penetration and competition

2) Subdividing a market into distinct subsets of customers

according to their needs and buying habits is known as 2)
_______

A) product diversification.
B) market penetration.
C) positioning.
D) market segmentation.
E) market segregation.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the

statement is false.
3) Market penetration can be defined as the subdividing of a
market into distinct subsets of customers according to needs and
buying habits. 3) _______

4) Matching competition and positioning factors would allow

factories to produce desirable levels without extra shifts,
overtime, or subcontracting. 4) _______

MULTIPLE CHOICE. Choose the one alternative that best completes

the statement or answers the question.
5) Which of these is NOT a rule for using product positioning as
a strategy‐implementation tool? 5) _______
A) Look for the hole or vacant niche, a segment of the market
currently not being served.
B) Position yourself in the middle of the map, if there are more
than two competitors.
C) Position yourself in the middle of the map, if you are one of
only two competitors.
D) Do not serve two segments with the same strategy.
E) All of these are rules for using product positioning as a
strategy‐implementation tool.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the

statement is false.
6) An area on a perceptual map where there is a cluster of ideal
points indicates a market segment. 6) _______

MULTIPLE CHOICE. Choose the one alternative that best completes

the statement or answers the question.
7) What tends to become a more attractive financing technique
when interest rates are high? 7) _______
A) Stock issuance
B) Staying privately owned
C) Debt
D) Borrowing
E) Cost cutting

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the

statement is false.
8) Additional capital is often required for successful strategy
implementation. 8) _______

9) One of the four recommended approaches for determining a

firm's worth is to base the analysis on the selling price of a
similar company. 9) _______

10) When additional stock is issued to finance implementation of

strategy, the existing stockholders' ownership and control of the
enterprise are strengthened. 10) ______

MULTIPLE CHOICE. Choose the one alternative that best completes

the statement or answers the question.
1) A

2) D

3) FALSE

4) FALSE

5) B

6) TRUE

7) A

8) TRUE

9) FALSE

10) FALSE