TREND

ANALYSIS:
A FORMULA
TO GUIDE
INNOVATION
Trends provide powerful insights. But jumping on every
viral sensation, current fad or long-term development is
an impossible task and won’t serve your core objectives.
You need to focus on and apply the right trends to your business. That’s where our
workbook comes in handy.

Here, you’ll find data-driven resources and thought starters, so you can begin to find the
best growth opportunities. Our goal: help you turn trends into innovations.

Before you jump ahead, we recommend downloading this file to your computer and using a
PDF reader app (like Adobe Acrobat Reader) to save your work.

LET’S GET STARTED Use buttons to navigate!

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YOUR RESULTS TREND ANALYSIS

When do you want to

implement your strategy?
1-2 YEARS 3+ YEARS

Click on a button!

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YOUR RESULTS TREND ANALYSIS

Does your company monitor

When do you want to implement your strategy?

1-2 Years EDIT

current trends?
YES NO
We follow an internal process. But we need We need guidance on which trends are
the latest insights to stay up to date. most relevant to our business.

START OVER
© EUROMONITOR INTERNATIONAL
YOUR RESULTS TREND ANALYSIS

Yes, we follow an internal process. But we

When do you want to implement your strategy? need the latest insights to stay up to date.
1-2 Years EDIT

Does your company monitor current trends? 1 You’ve come to the right place! Get started with a readily available trend report and
market analysis.
Yes EDIT

Top Global Consumer Trends 2024

Current Market Trends

2 Now, answer these questions to put the trends you’re START WORKSHEET
monitoring in the context of your business.
START OVER NEXT STEPS
© EUROMONITOR INTERNATIONAL
YOUR RESULTS TREND ANALYSIS

No, we need guidance on which trends

When do you want to implement your strategy? are most relevant to our business.
1-2 Years EDIT

Does your company monitor current trends? 1 We got you covered. First, read up on
the biggest trends this year.
No EDIT
Top Global Consumer Trends 2024
2 Pick two or three trends that align
best with your business priorities and
objectives. List those here.
Trend 1:

Trend 2:

Trend 3:

Type your answers.

3 Now, answer these questions! START WORKSHEET

START OVER
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YOUR RESULTS TREND ANALYSIS

Does your company monitor long-term

When do you want to implement your strategy? trends?
3+ Years EDIT

YES NO
We follow an internal process. But we need We need guidance on which megatrends
the latest insights to stay up to date. will have the most impact on our business.

START OVER
© EUROMONITOR INTERNATIONAL
YOUR RESULTS TREND ANALYSIS

Yes, we follow an internal process. But we

When do you want to implement your strategy? need the latest insights to stay up to date.
3+ Years EDIT

Does your company monitor current trends? 1 You’ve come to the right place! Here’s our megatrend analysis report that you can
keep on hand to support strategic planning and innovation.
Yes EDIT

10 Megatrends to Watch

2 Now, answer these questions to put the trends you’re START WORKSHEET
monitoring in the context of your business.
START OVER
© EUROMONITOR INTERNATIONAL
YOUR RESULTS TREND ANALYSIS

No, we need guidance on which

When do you want to implement your strategy? megatrends will have the most
3+ Years EDIT
impact on our business.
Does your company monitor current trends?

No EDIT 1 We got you covered. First, read up on 2 Pick two or three trends that align
these 10 megatrends. best with your business priorities and
objectives. List those here.
10 Megatrends to Watch
Trend 1:

Trend 2:

Trend 3:

Type your answers.

3 Now, answer these questions! START WORKSHEET

START OVER
© EUROMONITOR INTERNATIONAL
TREND ANALYSIS
Start with one trend and answer each question below. Keep your target market, buyer personas, business objectives, USPs and investment
plans in mind. Then, repeat this process for each trend you selected.

1 Trend 2 Define this trend. 5 How can your current product portfolio or capabilities address those needs?

3 Which macro-level drivers are influencing this trend? (e.g., economic, consumer behaviour, technology, climate, etc.)

6 How are your competitors responding to this trend?

4 What are two potential consumer needs or pain points related to this trend?

7 Which new product features or solutions could cater to this trend?

START OVER REVIEW ANOTHER TREND TAKE THE NEXT STEP

© EUROMONITOR INTERNATIONAL
TREND ANALYSIS
Start with one trend and answer each question below. Keep your target market, buyer personas, business objectives, USPs and investment
plans in mind. Then, repeat this process for each trend you selected.

1 Trend 2 Define this trend. 5 How can your current product portfolio or capabilities address those needs?

3 Which macro-level drivers are influencing this trend? (e.g., economic, consumer behaviour, technology, climate, etc.)

6 How are your competitors responding to this trend?

4 What are two potential consumer needs or pain points related to this trend?

7 Which new product features or solutions could cater to this trend?

START OVER REVIEW ANOTHER TREND TAKE THE NEXT STEP

© EUROMONITOR INTERNATIONAL
TREND ANALYSIS
Start with one trend and answer each question below. Keep your target market, buyer personas, business objectives, USPs and investment
plans in mind. Then, repeat this process for each trend you selected.

1 Trend 2 Define this trend. 5 How can your current product portfolio or capabilities address those needs?

3 Which macro-level drivers are influencing this trend? (e.g., economic, consumer behaviour, technology, climate, etc.)

6 How are your competitors responding to this trend?

4 What are two potential consumer needs or pain points related to this trend?

7 Which new product features or solutions could cater to this trend?

START OVER TAKE THE NEXT STEP

© EUROMONITOR INTERNATIONAL
GET TAILORED
INSIGHTS
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gaps. Euromonitor experts can identify and apply
trends that directly align with your business objectives.
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and strategic recommendations to expand your
perspective of what’s possible in the marketplace.
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the most rewards for your business.
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