Sarah Link —
“Social F 5 Goals / Challenges
cially conscious sneezer" Real Quotes
+ "My tisuss need to be soft on my + Finding a brand that is transparent
nose and gentle on the planet and ethical
+ Finding tissues that are sustainable
. What can we do?
Identifiers {o help our persona a
chollonges?
Communication preferences?
Social med
Berta ela Ce Preferred social media
isn woe ~ posieegneaseune
Marketing Message
How can you describe your solution te have the biggest impact on your persona?
+ show emphasis on
sustainability efforts to
+ Provide affordable anc + Partner with ralevan
local influencers t2 how
local awareness
sustainable options for